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How does the Amazon platform work?
The main business model is online sales, and Amazon operations need to pay attention to the following points:

First, choose a product that suits your situation.

When choosing products, you should choose those that you know better and have inherent advantages in quality and price. It is particularly important to choose the products you sell according to your own situation.

Second, as far as possible to obtain the upstream supply.

Many sellers who are ready to start doing e-commerce will blindly go to B2B websites to select goods and make inquiries. In fact, there will be not only manufacturers, but also agents at all levels on the B2B platform with many commodities. If you don't identify the manufacturer's purchase, it will be difficult for your price to have enough advantages in the subsequent sales process.

Third, good seller performance.

It is the basis for sellers to sell in Amazon. Although it seems simple, it is not easy to do. Sellers must rely on their own continuous maintenance and efforts to ensure that the order defect rate, cancellation rate and delayed delivery rate meet Amazon's requirements.

Fourth, the seller needs to do not only the keyword settings mentioned above, but also the pictures of the seller's products. The quality of pictures will directly affect sales. 1. The aspect ratio of the picture is1.3:1; Secondly, picture products account for more than 85% of the whole picture, which should be on a white background; Finally, the picture should be as large as 1000 pixels, and at least 5 photos should be uploaded to show the product details as much as possible.

Amazon's main business model is online sales, mainly in cooperation with book publishers.

Amazon is not a producer of products, but a medium, platform and channel between booksellers and consumers. Display goods through the powerful internet.

Amazon's B2C business model is based on the Internet, which is very different from the traditional value chain business model. From a single book, as well as books-related audio-visual products, records and other commodities, we gradually expanded our business scope, and now we are involved in many fields, including photography, home, food, sporting goods and so on. Amazon is now targeting customers who buy books, or it may be a new target group.