First of all, we need to understand the importance of data analysis for a website. The author does not demonstrate the importance of data analysis from a theoretical point of view, but understands the trends of all parties in this regard. In fact, the world's major industry giants have expressed their willingness to enter the "open data" blue ocean. Take Wal-Mart as an example, the company has more than 2 trillion bytes of data, equivalent to the total collection of more than 200 libraries of Congress in the United States. Among them, a large part is customer information and consumption records. Through data analysis, enterprises can master customers' consumption habits, optimize cash and inventory, and expand sales. Data has become an important basis for business decision-making in all walks of life. The e-commerce platform also attaches great importance to data analysis in this area. For example, the World Factory Network has a ranking data analysis. By analyzing users' search habits and records in the world factory network, product rankings, purchase rankings and enterprise rankings are provided free of charge. Coincidentally, as an industry portal, Equipment Manufacturing Network will also provide data analysis function in the future development. From the introduction of the website, we can see: monthly professional SEO test report of enterprise website, quarterly professional industry research report and so on. The trend of all these industries shows this feature: enterprise data and industry analysis. Only when industry websites and e-commerce platforms have the advantages of enterprise data, collect industry-wide information and have the ability of data analysis and integration can they truly provide real and effective data analysis for enterprises. We can easily understand the importance of this thing from the attitudes and investment trends of all parties. As can be seen from the above example, data analysis is very important for all walks of life, especially for e-commerce platforms.