The first stage: preparation period

Material preparation:

1. Working machine: 1. Prepare 1 mobile phones for campus.

Note: the old micro-signal is the best, because the new micro-signal is easily blocked if people suddenly add more money;

2. Gift preparation:

Welcome ceremony: after joining the group, modify the group business card according to the group rules and add the group owner WeChat to get an idiom flash card (entity);

Invitation ceremony: Invite friends to join the group as gifts, 3 friends' 4 online courses+opening epidemic prevention manual, 5 friends' LED student lights, 10 friends' two children's blankets for nap;

Good luck gifts: gifts, yogurt machines, books, etc. For group and timed lottery;

Spike gift: institutional course activity package, 49.9 yuan spike, 4 offline intensive training courses worth 688 yuan+8 online intensive training courses worth 899 yuan, and epidemic prevention package worth 280 yuan (including disinfectant, children's mask, epidemic prevention manual and epidemic prevention package);

3, tool preparation:

Activity tool: the whole school

Community operation management tools

4. Notice of resumption of classes: (See Annex 1 for details)

When the institution starts to resume classes, it will send a corresponding notice of resumption to parents and publish it on WeChat official account/self-media platform.

Publicity preparation:

Friends circle publicity copy: prepare at least 20 publicity copies, the more the better;

Activity poster: generate activity poster with small program code by checking full;

Activity link: the school's full spike activity link, including activity details page, activity poster, activity display page, etc.

Personnel preparation

Customer service: 1, used for the management of working machines, including community maintenance, consultation, answering questions, adding friends and commenting;

Water Army: 10 But all teachers, teachers' relatives and friends on campus are used to set off the atmosphere in the group and drive the spike activity into:

The second stage: renovation period

Wechat three-piece set:

1, avatar: a formal business photo or the most beautiful recent photo, preferably with a clear front;

2. Nickname: XX Education-Teacher XX

3. Friends circle:

① background of friends circle: photos of organized potential energy, such as the honor won by the organization, organizational environment, trophy wall, etc.

② Friends circle content: sharing dry goods of education, organizing exhibitions, details of activities, descriptions of activities, welfare exhibitions, witness/praise from parents, etc.

The third stage: the entry period

1, fission path:

Step one:

Seed users (old students of institutions): paving the way for traffic labels → sending mass information to inform the activities to go online → keywords to pull groups.

Step two:

Individual users: official promotion poster → personal number QR code → keyword pull group.

Note: The order of these two operations is to complete the seed user's joining operation first, and then set the individual user's joining operation.

2. The institutional teacher will arrange the marked users into the group in a unified way.

3. All the operations after the user joins the group are handed over to the customer service.

4. Fission time: X month X day -X month X day.

Special circumstances:

(1) If X is not full at the end of X, extend the time until 24:00 on X;

(2) If X Day is full, then directly send an announcement to inform users to officially start arranging classes next Monday, and there are more benefits waiting for everyone to participate;

5. Finalize the activity plan;

6, all staff training operation process, held the headmaster mobilization meeting, determine the rewards and punishments, arouse the enthusiasm of employees.

The fourth stage: activity period

1, activity plan and reservation confirmation

Theme of the activity: Courtesy activities for opening school in X month.

The activity adopts on-line mode within the group and bait selection. First, parents of seeds are allowed to join the group, and then individual parents are allowed to join the group. Finally, through the activities in the group, let parents split their parents. After playing the game for 4 days, the spike activity began, and the courses were sold directly and traded in the group.

The fifth stage: the operation of the activity community