Gender: male

Email to :bchzd@public.tpt.tj.cn, nkbai@nankai.edu.cn.

SETTING: Institute of Modern Management, editorial department of Nankai Business Review.

Position: Deputy Director of Institute of Modern Management of Nankai University and Deputy Editor of Nankai Business Review.

Title: Professor, Doctoral Supervisor

Social part-time job:

Academic part-time jobs include members of International Management Institute (AOM) and Asian Management Institute (AAOM); IACMR founding member, director of Tianjin Management Society, and executive director of Tianjin Scientific Research Society;

Social part-time jobs include members of China Corporate Image Planning Expert Committee; Planning consultant of CCTV's "Famous Merchants"; Director of Corporate Culture magazine; Motorola University training consultant, Baosteel Chuling and other enterprise management consultants;

Research areas:

Research on customer value and its management system, service competitiveness evaluation and organizational excellence management based on customer value, media marketing, brand and marketing communication.

Lecture courses:

Master of Business Administration: Marketing Management, Service Marketing and Management

Graduate students in business administration: strategic marketing topics and the frontier of management theory

Participate in the project:

In recent five years, he has undertaken more than 20 scientific research projects such as Tianjin Social Science Fund, Outstanding Young Teachers Fund of Ministry of Education, National Social Science Fund, National Natural Science Fund, Sino-Hong Kong Cooperation, Enterprises, etc., among which he presided over the project 15 and participated in 8 projects.

First, the host topics include:

Tianjin Social Science Fund's Youth Key Project "Research on the Incentive System of Modern Managers in State-owned Enterprises"; Sino-Hong Kong cooperation project "Study on the relationship between productivity, service quality and enterprise performance of service enterprises"; The enterprise entrusts design of corporate culture and image system, design of brand strategy and marketing management system, design of organization and incentive system, evaluation of banking service competitiveness, design of marketing strategy and service system, and research of business model and development strategy.

Second, the participation topics include:

National Social Science Fund Project "Research on the Competitiveness of Service Enterprises Based on Customer Perceived Value", National Natural Science Fund Project "Research on Brand Rights Based on Customers" and "Comparative Study on Corporate Governance between China and Japan"; The project funded by the Ministry of Education for outstanding young teachers "Study on the Performance of Service Enterprises and Its Determinants"; Sino-Hong Kong cooperation "Study on Performance Model of Service Enterprises"; The New Science and Technology Park entrusts "Research on Excellent Performance Management Evaluation", and the enterprise entrusts "Dingming Company Excellent Performance Management Evaluation" and "Enterprise Strategic Performance Design".

Main works:

1, works (monograph, compilation, translation)

1) Market-driven organization, translated, Beijing: Machinery Industry Press 2003-01;

2) Customer Value Theory: Market-oriented Service Enterprise Management Model, Monograph, Beijing: Machinery Industry Press 2002-1;

3) Service Marketing, translated by Zhang Jincheng and Bai Changhong, Beijing: Machinery Industry Press 2001-12;

4) Marketing and Consumer Behavior in East and Southeast Asia, co-author, McGrall-Hill Company, 1998.

5) Research on Development Strategy and Management Modernization of China Enterprise Group, edited by Zhu Weiwei and Bai Changhong, Tianjin People's Publishing House1996-08;

6) Marketing (textbook), edited by Li Jingtai and Bai Changhong, published by Nankai University Press 1996-03;

7) Series on Foreign Economy and Reform and Opening-up (IV), edited by Nankai University Press, 1993.

8) The Relationship between Management and Public Relations, edited by Li Jingtai and Bai Changhong, Nankai University Press 1990.

(Bai Changhong and other 7 people co-authored Modern Manager Incentive System-Lida Model and Its Application, to be published)

2. Academic papers

The empirical evaluation and application of 1)serv qual in Chinese mainland department store. Xu Yaowen, Total Quality Management, 13, No.2, 2002: 241-254;

2) Research on brand management of service enterprises based on customer perceived value, Bai Changhong, Fan Xiucheng, Gan Yuan, Foreign Economy and Management, 2002-2: 7-13; Photocopying materials of NPC newspapers and periodicals Industrial Enterprise Management 2002-4:101-107;

3) Research on Customer Loyalty of Service Enterprises and Its Determinants, Bai Changhong, Liu Chi, Nankai Business Review 5(6), 2002: 64-69.

4) Value Innovation Based on Customer Relationship, Bai Changhong, Wu Yonghong, Science of Science and Technology Management 2002-12: 86-90;

5) Western customer value research and its practical enlightenment, Nankai Business Review 4(2), 2001:51-55;

6) Research on customer satisfaction based on customer value, Bai Changhong, Liao Wei, Nankai Journal 2001-6:14-20; NPC newspaper copy materials "Industrial Enterprise Management" 2002-1:126-132;

7) Greening: From manufacturing to service industry, Bai Changhong, Wu Yonghong, Science of Science and Science and Technology Management 2001-KLOC-0/2: 40-42;

8) Reflections on the Transformation of Retail Format in China, Zhao Wei, Bai Changhong, China Soft Science, 00-2;

9) Management Consultant: An Important Resource to Realize Management Upgrade and Management Change, Liu Xizhen and Bai Changhong, Nankai Business Review 99-2;

10) service quality and management system of large department store retail enterprises, Bai Changhong, Zhao Wei, Business Economic Research 98-12;

11) design and implementation of ci strategy, Bai changhong and Chen Xiaodong, corporate culture 98-5;

12) Several Issues on Modern Management of Group Enterprises, Bai Changhong, Zhang Yuli and Wang Yingjun, Research on Development Strategy and Management Modernization of China Enterprise Group, Tianjin People's Publishing House1996;

13) winning by strategic integration, Xie Sixin and Bai Changhong, Enterprise Research, 2003-05/07.

14) Interaction and integration of knowledge strategy and service strategy, Xie Sixin and Bai Changhong, Science of Science and Technology Management, June 2003.

Papers from international and domestic seminars

15) on the ethical issues of transnational operation from the incident of Japanese glory company, selected by Bai Changhong and Qiu, 1996 International Business Ethics Seminar, Beijing Merchants 96-4;

16) Research on the Challenges and Countermeasures of Top Managers' Incentive in the New Competition Era, Bai Changhong and Wang Yonggui, Frontier of Corporate Governance Theory and Practice, China Financial and Economic Press, 2003-03.

17) service quality, customer satisfaction, customer value and customer's behavior intention in telecom industry: evidence from China mobile phone market, co-author, success in the new wave of e-commerce, the fourth international e-commerce conference in 2002, Hongkong.

18) Value Innovation Based on Service Interaction Process, Proceedings of Bai Changhong, Gan Yuan, Qi Ming-Nankai International Symposium, Korea-China Management, 2002/04;

19) Study on Customer Loyalty and Its Determinants in Service Enterprises, Proceedings of Nankai-Qi Ming International Symposium on China-Korea Management, 20011;

20) the application of servqual in China department stores, co-author, Service Quality in the New Economy: Interdisciplinary and International Dimensions, published by ISQA, 2000;

2 1) Customer Relationship and Customer Perceived Value in Service Enterprises, Bai Changhong, Huang Jing, Wu Yonghong, Proceedings of the 6th National Youth Management Science and Systems Science Conference, Dalian University of Technology Press, August 5438+0, 2006.

Academic monographs and comments on TV and newspapers

22) Pay attention to Peking University's education reform, special commentator of CCTV's Dialogue column 2003-7-6.

23) Qin Xiao: a new voyage of attracting investment in a century, commentator of CCTV's Dialogue column, March 9, 2003.

24) Zhou and COFCO's three major turning points, CCTV's "Dialogue" column commentator 2002-8- 18

25) CCTV's famous commercial column "Innovation Frontier: 2002 Annual Meeting of TV Economy", guest commentator, Machinery Industry Press 2003-01;

26) Rong Baozhai, how to manage traditional culture? CCTV "Famous Merchants" commentator 2003-3

27) Shun Tianfu, name dilemma, CCTV's "Famous Merchants" commentator 2002-9

28) Xi Shu Book Club, a famous commentator of CCTV, in September 2002.

29) How to control franchising in Foreign Language Department One, CCTV's Famous Businessmen commentator 2002- 10.

30) Cupid: Where is the key to restart the Beijing market? CCTV Celebrity Commentator 2002- 10

3 1) Dong Laishun, How to Chain Expansion of Time-honored Brands, CCTV Famous Business Commentator 2002- 1 1.

32) Service Competitiveness of Commercial Banks: Model and Evaluation, China Financier, No.1, 2003.

33) Studying customer value to create competitive advantage, Hong reported, 2002-09- 19.

34) Management upgrade orientation: market-driven enterprise, Tianjin Daily, 2002-0 1-28.

35) Unique way forward: The new newspaper achieved remarkable results, Tianjin Daily, 2002-09-25.

36) "Management Consulting is not all-inclusive", Tianjin Youth Daily, August 9, 2002.

37) Tianjin Daily, the pioneering work of newspaper marketing, Daily News, 2002-07- 13.

38) Hot and cold holiday economy, Economic Observation of Tianjin TV Station, 2002-05.

39) Strategic Weapons for Service Enterprises to Realize Management Change and Upgrade, Binhai Times 00/03/29;

40) Corporate Image and Brand Management Series (CIS: "Makeup" or "Strategic Weapon System", CIS design program, education, publicity and management: CIS strategy implementation and promotion, brand management: development and promotion), Hong Kong Commercial Daily, 98/08;

4 1) Ethical issues of transnational operation viewed from the incident of Japanese glory company, China Economic Times 98- 10.

42) Surpassing the public: achieving catch-up growth, China Business Times 98/01/26;

43) Cooperation and competition: the focus of organizational redesign, China Business Times 97/12/29;

44) Strategic leverage: a new concept of enterprise growth, China Business Times 97/10/27;

45) The power of management, Shenzhen Baoan Feng 97-14;

46) How far can diversification go? Shenzhen Baoan wind 97- 15.

47) aim at the benchmark (second author), Bao 'anfeng 97-21;

48) Thesis Discipline Construction and Teaching Reform in 2 1 Century, Reconstruction of Harvard School of Management by the New Dean, Nankai Weekly1No.63 1997;

3. Research report

1) China merchants bank service competitiveness evaluation report 2003

2) China Netcom Tianjin Communication Company employee satisfaction and internal service quality evaluation report 2003.

3) Master Plan Guide of Binhai Rapid Transit Co., Ltd. (Tianjin Light Rail) in 2003.

4) China Storage Development Strategy Research Report (Marketing and Service Strategy) in 2002.

5) Research Report on Business Model and Development Strategy of Tianjin Development Zone Pharmaceutical Company in 2002

6) Evaluation Report on Service Competitiveness of Shenzhen Commercial Bank in 2002

7) Research on CI Strategy and Talent Website Positioning of North Talent Port Co., Ltd. in 2002.

8) Investigation and Analysis Report on Customer Satisfaction, Service Quality and Competitiveness of China Industrial and Commercial Bank 200 1

9) Investigation and Analysis Report on Customer Satisfaction, Service Quality and Competitiveness of Bank of China 200 1

10) Research on modern manager incentive system. Summary of Tianjin Philosophy and Social Science Fund Projects in 2000

1 1) design of incentive management system for senior managers of Lida real estate company 1999

12) Tianjin Municipal People's Government's Government Reference 98-27 Reflections on the Development of "Tianjin School Uniforms";

13) 1998 modern marketing management system of Tianjin Heping bay electric power group;

14) 1997 service quality management diagnosis report of Tianjin Lida International Mall Co., Ltd.;

15) CIS manual of zhongce pharmaceutical co., ltd, strategic design,1996;