Dangdang is a well-known comprehensive online shopping mall, which is jointly invested by Cowen Company, American Tiger Fund, American IDG Group, Luxemburg Cambridge Group and Asian Venture Capital Fund (formerly Softbank China Venture Capital Fund).
In the category of books, Dangdang occupies more than 50% of the online market share, and books not only lead with 43.5% of the market share. Dangdang's book order conversion rate is as high as 25%, much higher than the industry average of 7%, which means that every four people browse Dangdang, an order will be generated.
Dangdang was founded 15 years ago, with unattainable book genes and rich enough experience in book operation. This allows Dangdang to form a unique online and offline children's book "dream team": the scale of the 30-person business department and the invincible actual combat ability provide ideal conditions for Dangdang's innovative operation mode.
Dangdang children's books actively participate in topic planning, actively follow up in the early stage of publication, and actively recommend in the later stage, reducing intermediate links and costs from multiple angles, and bringing the best books to children at the most favorable price.
Dangdang Online Book Purchase official website is a world-renowned comprehensive online mall. Dangdang official website is jointly invested by Tiger Fund, Cowen Company, IDG Group, Luxemburg Cambridge Group and Asian Venture Capital Fund.