As far as content delivery platforms are concerned, there are four main types: comprehensive delivery platforms, Internet publishing platforms, distribution platforms featuring distribution and distribution platforms featuring self-media.
Integrated delivery platform. The emergence of comprehensive content delivery platforms, such as Apple, Baidu, etc., makes it no longer necessary for authors to study complex production kits themselves, but only to complete the generation of works with the help of service platforms and upload them with their assistance. In this sense, Apple Store and Baidu Library have become a broader comprehensive self-publishing platform.
Apple Store mode is a typical C2C mode, that is, everyone can become a developer and publisher. Apple has no financial or qualification restrictions on developers. After registration, all users can get the application software development kit (App SDK) provided by the Apple Store and the corresponding technical support, and post it to the platform for trading.
Since its launch at the end of 2009, Baidu Library, like a huge digital library, has been welcomed by netizens. At present, Baidu Library officially released the digital copyright open platform, saying that any copyright organization or individual can join the platform and provide genuine electronic works to the majority of netizens for a fee. In addition to all the proceeds, the copyright owner will also enjoy the pricing power of the work. By the end of May this year, the platform had introduced 75 copyright organizations and 60 copyright individuals, and launched 3 million copies of various copyright works.
Internet publishing platform. The results of the 10th national reading survey released by China Press and Publication Research Institute show that in 2065,438+02, the average reading volume of paper books of citizens aged 65,438+08 ~ 70 in China was 4.39, which was basically the same as that of 4.35 in 2065,438+065,438+0. The reading volume of e-books was 2.35, 0.93 more than that of 20 1/.42, an increase of 65.5%. Among them, the Internet publishing platform is undoubtedly the biggest contributor to the growth of e-book reading. Internet publishing platform represents the "author-platform-reader" book creation and distribution model, which has already reached a considerable scale.
Platforms with Internet publishing qualifications, such as China Publishing Group Dajia.com, Xinhua Wenxuan.com, Shanda Literature, Chinese Online, etc. This kind of platform engaged in Internet publishing earlier, which played a role in creating and planning the development of the whole industry, and also formed a scale. Chinese online 17K novel network currently has 550,000 original works and more than 300,000 resident network authors.
Distribution platform. At present, domestic distribution platforms characterized by distribution include operators such as China Mobile and e-commerce distribution platforms represented by Taobao. These platforms are mainly distributed, but some are self-published. Take Taobao as an example, users can sell their own self-published books, but this is not in line with China's current laws and regulations. In addition, these publishing behaviors are currently difficult to be controlled by such a distribution platform. For example, Taobao's self-help publications named after printed matter, gifts and even food will not be able to supervise the actual sales. It can only be reported to Taobao management through reports, complaints, etc. And those with evidence will be removed from the platform.
From the media platform. Blog, Weibo, WeChat and other forms of self-media content publishing, the author is independent, but because there is no clear charging model, it is difficult to be regarded as real self-publishing. Nevertheless, there is still potential for self-publishing, especially some big V and well-known accounts on the above platforms have considerable "fan base". For example, Sebrina Sina Weibo has 46.65 million "fans", and the number of readers in the author's WeChat circle of friends named "NBC Second Master" is nearly 1 10,000. When the micropayment method is technically solved and the user's payment habit is cultivated, the author's self-media release is completed.