Copywriting and operation contents:
1, make a weekly sales amount table and brush up the plan: the sales amount can be gradually increased for four weeks a month. Different e-commerce platforms make different sales amounts, such as the sales amount of 1000 yuan in the first week, and the sales amount can be increased by 20% next week, and then it can be increased by 20% on the basis of last week's sales amount until the sales amount reaches saturation. However, there are different industries in the off-peak season, so it is specific.
This is the formula of sales amount. You can make a brushing plan according to the sales amount of your store compared with your peers, and then make a brushing plan until the brushing amount exceeds or equals your peers. Brush plan can be compared with peers according to the sales amount of their own stores, and then make a brush plan until it exceeds or equals peers. In the off-season, you can prepare for the arrival of the peak season. When a new product is released, you can gradually make a suitable brushing plan. Please continue to brush the plan.
2. Work out the planning requirements of one-week activities (shopping, sample collection, holiday activities, and other internal activities of e-commerce platform): activities are a sharp weapon to earn traffic sources and develop new customers. For different activities, we need to actively participate in them. We need to actively participate in different activities.
When the level has not yet reached the requirements, other measures should be taken to find ways to win the places to participate in the activities, that is, to brush the list. It is a basic requirement that the basic activities and holiday activities in the e-commerce platform should be done well one by one. Do as many activities as possible every week. If there is no activity to do, you can do it yourself, and then notify the old and new customers who are interested in placing an order through communication tools such as Want Want, QQ, email, WeChat and SMS.
3. Check yesterday's traffic chart (business personnel, search optimization, precision marketing, Ali index, taobao index index, Baidu index), including the source, holding, analysis and promotion of data traffic: this is one of the daily tasks that operators must do, and it is also the first priority that we need to do one by one. Which city brings more data and which time point has more traffic.
For different e-commerce platforms, there are basically background data of traffic sources, which baby brings the most traffic, which baby has poor traffic data, which has a high conversion rate and which baby has the longest stay. These need to be recorded in a table every day, and then analyzed one by one, making a billing plan according to different situations, optimizing the title, redesigning the details page, and then according to three index indicators (Ali index, taobao index index, Baidu index,
4. Check the industry trends (hot product trends, news search, forum viewing, peer shop viewing: Taobao, Ali, JD.COM and other e-commerce platforms). This is not a necessary workload every day, but it is an essential task. Specific methods can go to industry websites, industry forums, and industry post bars to browse and pay attention, and search and collect industry news and national policies. These practices have no quantifiable task list, and they all depend on diligence.
Peer understanding can find out the top ten shops in the industry, and click to view their explosions and transactions from time to time. It is best to find out every top ten store on every e-commerce platform, make a list and analyze your own advantages, either price advantage, product quality advantage or service advantage.
5, the number of words per day is not less than 1000 words, some people may want to vomit, saying that I can't write without my writing style, and the writing style is good or bad, but I need to keep the number of articles per day, and I can also learn from other people's articles. Generally, they borrow other people's articles and create half of them themselves; Or you can use other people's articles to comment, or you can use news to comment, but don't talk about politics; Or you can translate foreign articles into Chinese and publish them; Or you can talk about your life feelings or something. In the articles listed above, we insert our products or brands of our products or insert links, so-called soft articles.
6. Fill in, publish and reply the dynamic contents of Weibo, WeChat and QQ: keep the contents updated every day and reply others' messages in time. All this shows that in our online state, it is best to keep the registered account name unified among all communication tools, which is for management and brand effect.
For example, I personally, no matter where: Nantong Hamei clothing user name, so as long as you see Nantong Hamei clothing, please authenticate as me. Don't forcefully advertise the published content. To be exact, don't publish any hard advertisements. If you were me, if you watch too many advertisements, you will block them. It won't pay off, and it won't work. So what content do we need to publish to get the recognition of friends and the attention of strangers, and at the same time put our own products properly? We'd better publish industry knowledge, news trends of hot people, jokes that everyone likes, such as spoofing funny pictures, and our feelings about life. Publish our promotions, but don't publish them too often. Otherwise it's too fake.
7. Advertising (including online sales treasures, third-party service software, and advertising spaces in important positions in other websites and forums) When the basic skills of the store are brought into full play, there is no problem with the pictures and titles, and everything is excellent, so you may wish to consider other paid promotion without spending money. To put it bluntly, paid promotion is a hard advertisement like below-the-line brand.
It is of great benefit to improve visibility. All e-commerce platforms basically have paid advertising positions, such as Taobao's through train, masonry station, Ali's online sales of treasures and so on. These can be adjusted in time according to the paid promotion and income inside and outside the station. According to the background of the data source, you can see which part has more traffic, increase the time of advertising space, give up advertising space and invest in other advertising spaces with less traffic.
8. Recruitment, management and effect supervision of paid writers, post bars and taobao guest: this is also a work that does not have to be done, but it takes time to do maintenance. After all, a person's strength is limited, and the strength of the masses is unlimited. As the saying goes, people are more powerful. Slowly recruit paid writers, post and taobao guest, and slowly accumulate the number of people, which will eventually be useful.
For paid writers, Post Bar and taobao guest, we can set up a management group, and if necessary, we'd better let them leave their contact information. For example, Mama Ali, A5, Tuiyi and Laggard are all platforms of taobao guest, but sometimes we can't find so many people in the group we set up, so we need to add more groups of this type. Friendly reminder, please don't be stingy with the money you spend on these people. Their strength can sometimes surprise people.
9. Customer demand analysis: We exist because of customer demand, and we exist based on customer demand, that is, to solve customers' problems and troubles. Therefore, it is necessary for us to increase our efforts and spend more time on customer demand analysis, starting from product quality, starting from product price, starting from service, starting from express logistics, etc., but from the most essential aspect, we still have to start from the original products.
10, weekly sales statistics, situation summary (including the summary of difficulties and disputes encountered, the experience of activities, and the summary of store traffic): after a week, we can always encounter various situations, or the sales amount cannot be reached, or the completion exceeds the standard. This is a situation. These two different situations are worth studying, discussing, summarizing and expressing in words.