In the process of participating in the book club, people not only hope to have cognitive expansion, but also hope to have a sense of experience and participation.
To be a book club, the first step is to know your users. People want them to:
Expand your horizons,
Enrich your perspective,
Solve difficult problems,
Link high-quality contacts.
Think about it, can the reading sharing activities you do achieve such an effect?
What have you done to broaden users' horizons and enrich their perspectives?
You can try a book club, not just sharing a book, but taking multiple books as the carrier, so that everyone can experience "a multi-dimensional harvest experience."
For example, let participants bring a book related to the theme to the scene (everyone brings a different book). In the process of organizing a reading club, we can quickly get the central ideas of several books by simply sharing, searching for keywords and drawing structures, and then discuss some related topics around these books, which can not only promote the application of knowledge, but also integrate diversified perspectives.
Users attend the book club, regardless of the registration fee, and the time and energy spent is also the cost. If they don't want to solve some problems related to the theme, or are confused in some ways, they won't be attracted by the theme of your book club.
So, what can you do to help users solve troubled problems?
For example, can you add the applicants to a group in advance and do a small survey (you can use it to ask questions or Tencent to vote) to find out:
What expectations do users come to your book club based on and what problems do they want to solve?
Why are users interested in this topic?
What is the user's experience related to this topic in work or life?
What thorny problems have users encountered in this topic?
In this way, your reading club can be planned and designed according to the information users want to know, and the right medicine will naturally make users feel tailor-made, immersive and immersive.
Whether it is an online reading club or an offline reading club, users have the demand of "linking high-quality contacts", so how to meet this demand?
We can start with the direction of "shaping culture".
For example, when writing a copy of a book club activity, write "activity-oriented" as a high-quality and excellent group.
For example, invite some high-quality contacts to the reading club and ask them to share some experiences on the spot.
For example, after the activity, when writing a review article, highlight the background and resources of the people who participated in the book club.
In short, there are many ways to attract "high-quality contacts" with "high-quality contacts", and those with strong strength and similar interests will naturally attract each other.
In any case, to do a lively and interesting reading activity, you need to know your user group.
What kind of books do they like to read?
What is their motivation for attending the book club?
What do they want from this book club?
What kind of reading will make them linger?
……
Only the book club activities that fully meet the needs of users can obtain the spontaneous spread and steady growth of users; Furthermore, make the user's communication as simple as possible, such as encouraging users to bring friends to the book club. ...
Ask yourself, is your reading club designed to meet the needs of users?
-Based on the attempts and experiences to help users solve problems, users will feel that this reading club is worth participating in; Based on the experience design that makes users wake up or suddenly realize, users will gradually rely on your reading club.