For a long time, the competition in China's home appliance market is centered on price. However, with the development of society, the marketing strategy of price-centered competition can no longer meet the needs of the market, and the competitive orientation of Huanzhong is at the expense of brand. At present, the homogenization of products is serious, the promotion is strengthened day by day, and the price war breaks out, but the life of home appliance manufacturers is getting more and more difficult. Now the competition in the home appliance market is centered on channel competition. Among many factors, channel is the least likely to be imitated by competitors. At present, most domestic enterprises are suffering from channels, especially in recent years, the rise of large-scale home appliance chain stores such as Gome and Suning has made enterprises ambitious in channels. Some home appliance enterprises in China have tried to reduce the channels of chain stores, but often with little effect. Household appliance manufacturers need channel reform.