First, clear community positioning.

Before establishing WeChat community, you need to do some research, analyze which communities are more popular and which products have better prospects, and understand how the founders of other WeChat communities choose types and products, and what needs attention. On the basis of investigation and analysis, seriously consider the types, purposes and target groups of establishing communities. You can't build a community with a fever.

Second, establish a WeChat community.

On the premise of full preparation in the early stage, according to our own consideration and analysis, we will build a service-oriented, knowledge-based, communication-oriented, entrepreneurial or physical store-based WeChat community, and according to our own types and target groups, we will start to publish the publicity of WeChat community to attract people to actively join. Don't add people on the internet at will, or your community will become an advertising group or a dead group.

Third, conduct management operations.

The operation and management of WeChat community mainly includes accurate drainage, improving group activity, streamlining members, dry goods sharing and marketing activities.

Fourth, ensure product quality.

Product is the key to marketing success or failure. Products are not the most expensive, there is no best, there is no better, just meet the demand.

Verb (abbreviation of verb) community reproduction and transformation

The replication and transformation of WeChat community is the last process of community marketing. Whether this can be achieved depends on whether your community is successfully built and whether there are a considerable number of fans and high-level agents. Generally, if you have a successful community, you can copy many communities and convert many customers.