These six words are dot, line, surface, black, white and gray.

① Point, line and surface are the basic elements of design language. In the eyes of designers, the existence of all spaces is composed of points, lines and planes, which are intertwined, integrated and set off to form an order and rhythm. For example, a word, a small figure is a point, and a row of neatly arranged words is a line; A figure is a face, a paragraph of text is also a face, and the edge of the face is a line. Layout is organized by points, lines and surfaces.

(2) Black, white and gray refer to the relationship between light and shade of design works. Zhonghui Design believes that any visual art, no matter how complicated its form and rich its changes, is ultimately to reflect the relationship between black, white and gray. Well handled, it looks very comfortable.

The most basic requirement of layout design is that it is convenient for readers to read, can be coordinated with the text content, helps to understand the content and makes people feel comfortable when reading; But it is not offside, it seems that it does not exist, and it will not affect people's reading process and mood.

Layout skills are skills you can't see, not independent of words, so that readers can highlight their feelings. The key of layout design is to use the coordination means of point, line, surface, black, white and gray, adjust the ratio of the center of the version to the surrounding blank, and choose the appropriate font and line spacing.

We should pay attention to the rhythm of readers' reading and strengthen the design of the first page and chapter titles. Don't spend too much on fonts, generally no more than four changes on a page. If there is no special requirement, it is best not to place patterns in the surrounding blanks at will, because it looks lively on the surface, but it will distract the reader.

Five words, font, figure, color, composition and style.

(1) The font should be treated as a graphic in the cover, so besides the exact meaning of the word, its position in the overall composition, its font, font size, density and style should be considered. Designers should be careful about handwritten characters and irregular fonts. It's not that it can't be used, but it's more difficult. It's not as safe as printing.

(2) Graphics are divided into figurative and non-figurative, which should be selected according to the contents of the book. If it is a documentary, it should be concrete; Romantic themes should be non-figurative. Moreover, the selected graphics must be matched with the text, and the composition should be consistent with the main style.

(3) Color is the visual language that first impresses readers before words and graphics, and the main color of each book should conform to the basic artistic conception of words and the style of works. Although everyone has different feelings about color, they have the same understanding of the symbolic meaning of color, such as white for purity, blue for romance, purple for mystery, green for life and so on. Designers should determine the main color of books according to people's general understanding and feelings about colors.

There are some basic patterns in composition, which should be kept in mind in order to change flexibly on this basis. There are three main points in its law:

Symmetry means that the design elements are equally and evenly distributed around the central axis or center point. Its advantages are stability and solemnity, and it is suitable for serious books, but its disadvantages are lack of change and monotony.

The principle of balance is equality and inequality. It means that the design elements are not equidistant, but large and small, light and heavy, far and near, giving people a sense of psychological balance. Successful balanced therapy is both reasonable and unexpected, which makes people feel lively, relaxed, vivid and interesting.

Contrast refers to putting things with different quality and opposite quantity together, giving people visual differences and differences, such as size, height, thickness, distance, density, black and white, complexity, truth and so on. The application of contrast can make the picture change, have a sense of rhythm, make the primary and secondary clear, bigger and smaller, and make the image more prominent.

Although all designers are applying the same artistic principles, the styles presented by their works are quite different. Nowadays, book design tends to be simple, elegant and elegant.