In recent years, short video, with its short, fast and large-flow communication characteristics, has swept across major new media platforms with lightning speed, becoming the most popular content communication method at present. Advertisers can't stick to the rules if they want to seize market traffic. It's time to play with me the new tricks of Tik Tok information flow video advertising!
The following are five types of video production that I have summarized. Advertisers can choose to deliver according to their own product conditions and characteristics.
1, real shot type actor
Implanting advertisements through storylines is suitable for most industries.
The video team will create story scripts for specific products according to their core selling points and users' pain points, shoot live scenes with actors who meet the target audience, convey the advantages of products in the interaction between actors and products, and let users receive product information imperceptibly when watching stories, resulting in the desire to learn more or buy.
Because this type of video involves the actual shooting and scenery of the actors, it is very professional and will produce certain shooting costs.
2. Product display type
Direct display product advertising is suitable for machinery, vehicles, real estate and life service industries.
Without a specific storyline, the video team will analyze the product, design the most suitable display method for the product, and shoot the scene.
3, stop-motion animation type
Displayed in the creative form of freeze-frame animation, it is suitable for education, training and life service industries.
Take multi-angle framed photos of the product, show the product characteristics in all directions, and present the video by post-editing. Applicable products are mainly food and physical objects.
4. Special packaging type
Through post-editing special effects packaging, it is suitable for virtual products such as investment promotion and business services without physical products.
The video team will select the matching video special effects according to the product style of the customers, and the customers will provide relevant information about the products and present advertisements through post-editing special effects and copywriting.
5. Material editing package type
Use ready-made materials for secondary editing, which is suitable for real estate, finance and service industries.
When the customer has the video material, the video team will edit the original video material again according to the experience of information flow delivery, so as to make a video that is more in line with the delivery standard and achieve better results than the original video.
Format: vertical screen 1080* 1920
Horizontal screen 1920* 1080
In addition, the content upload will be compressed, so it is recommended to repair the video before uploading, which will reduce the ambiguity of the video after uploading.
Short videos are different from micro-movies and live broadcasts. Short video production does not have specific forms of expression and team configuration requirements like micro-movies. It has the characteristics of simple production process, low production threshold and strong participation, and is more valuable than live broadcast. Its production cycle is short and the content is interesting, which challenges the copywriting and planning skills of the short video production team.