First, the market demand analysis
With the rapid development of the Internet era, the mobile Internet is convenient and fast, making full use of the advantages of fragmentation time. The use of digital reading service is stable, and it is significantly ahead of PC in terms of service coverage and user usage viscosity. Mobile reading has gradually become the main battlefield of digital reading and the main source of paid reading income. Based on different reading motivations, many vertical mobile reading applications have been developed.
? At present, the main popular reading apps on the market are palm reading, book banner reading, QQ reading and WeChat reading. For the latecomers like the library, the challenges are great, but there are still some opportunities to expand. According to the Research Report on the Development Trend of Mobile Reading in China in 20 19 released by iResearch, the mobile reading market grew steadily from 20 12 to 20 19, and the revenue in 20 19 reached 20.49 billion, a year-on-year increase of 22.4%, slightly lower than that in 20 years. By the end of 20 18, the number of users of digital reading network in China reached 394.27 million, and the browsing time was as long as 3,005.99 million hours.
Two. Product overview
2. 1 experience environment
Experience model: Huawei Glory 10
System version: 9. 1.0
Application version: 5.6.0
Experience time: March 2020
Experiencer: white products
2.2 Product introduction
Product Name: Library
Product type: reading/books
Product slogan: Give you the power to dominate yourself.
Product positioning: one-stop online reading service community, building a hub connecting people and books, people and ideas, people and people, and libraries.
2.3 product introduction
The library is a personal reading space on the Internet, which collects, arranges and stores electronic books and documents, provides functions such as retrieval, borrowing, reading information management and knowledge sharing, and is open to the public free of charge. It is an Internet public cultural facility for social education. [ 1]
The library is a reading communication platform integrating uploading, management, reading and communication. Create a private cloud library for you on the Internet, where you can find your hobbies, borrow e-books from others, communicate with like-minded book friends, buy new books through it, borrow books from other digital libraries, complete the accumulation of self-knowledge and realize independent education.
Three. User and demand analysis
3. 1 user portrait
The types of books in library APP are mainly published books, which belong to the comprehensive reading industry.
As can be seen from the above figure, female users have a greater demand for reading in the library than male users, and read more novels than male users, while female users read more literary works.
The age is about 18~40 years old, and the proportion of people under 24 years old is 46%. From the above data, we can roughly analyze that the user groups are mainly these categories:
Student: This kind of students account for 46%. They have plenty of time, have no job, like new things, love reading and have high academic qualifications.
Middle and senior level of the company: high-income people, their careers tend to be stable, and they usually have the habit of reading.
3.2 User usage scenarios:
As can be seen from the above figure, mobile readers listen to audio novel scenes to read books most frequently before going to bed at night, followed by commuting by public transport, while mobile readers read novels most frequently in spare time, followed by using this time to choose high-quality books to enrich their knowledge reserves before going to bed on weekdays.
3.3 Product functional structure analysis:
3.3. 1 Basic functions:
(1) Search: Search book keywords and author names to find book resources.
(2) Classification and ranking of books? View the book details. Add books. Share books. Collect books.
(3) Customize the font spacing and page turning mode of the book.
3.3.2. Functional Structure Diagram
3.3..3 Flowchart
(1) Read the flowchart.
(2) Reading channels:
In the reading channel, there are three modules: Shu Yun Pavilion, reading, borrowing books and renting books. After logging in, there are three modules: searching for books, looking for books and selecting excellent books. Read the homepage layout 3*3, which is concise and clear. The book cover and remaining borrowing time are displayed on the book, which will be returned automatically after the expiration, and can be renewed free of charge if necessary.
(3) the flow chart of book search
The page layout of the book search channel is relatively simple and beautiful, which is mainly composed of five functional modules: classification, book summary, course, square and golden house. You can search for books through the top search box, or you can directly select books through book classification. From the product flow chart, it seems complicated, but in fact the operation is relatively simple and clear.
(4) Reading Square
It is human nature to like to be happy and get rid of worries, and socializing can satisfy people's desires, which is precisely the socialized operation of the library. Through some book abstracts, users can have an idea that this book is worth reading. The reading square allows readers to exchange their reading experiences, increase their emotions and enhance their stickiness. This section contains reading trends, and you can also publish your own reading trends. Click on the book to jump to the book details interface. In addition to the basic information of the book, the book details page also has star ratings and book reviews to help users understand the book details. This interface has the function of adding wish list and booking.
(5) Courses:
Because the main users of the library are office workers and college students in first-and second-tier cities, the pressure of study and work at ordinary times is relatively high, and time is not enough, so the library has launched the functions of courses for these users, mainly including three sections: classic lectures by university teachers, excellent courses for experts and books for experts. These courses are all charged, and they are all in audio format, so users can use them when they can't read. This function is also one of the main ways for libraries to make profits.
(6) mine
In my channel, there are not only necessary options such as personal information display and editing, message reminder and notification, setting user feedback, but also modules such as wish list, Shu Yun Pavilion, experience, notes and files. The effect of the task center is similar to that recommended to friends, and can be combined.
Four. Competitive product analysis
4. 1 comparison of competing products
The library mainly focuses on in-depth reading and socialization, and its main resource is publishing books. Compared with many reading apps on the market, there are fewer resources for romantic fantasy martial arts novels. Wechat reading APP is also social+reading. The following is a comparative analysis of WeChat reading as a competitive product in the library.
As can be seen from the above table, both products focus on high-quality reading, social+reading.
From the product characteristics, the library can read for free, the golden house can be rented to get income, and the reading square can share feelings. Wechat reading can enhance the user experience and increase stickiness through the WeChat relationship chain. You can get gold coins by reading time, continue reading, and pay attention to the author's copyright protection.
In terms of ranking and keyword coverage, the library ranks 38th, with keyword coverage 10235, and WeChat reading ranks 6th, with keyword coverage 13978, which is far from each other, which is related to the fact that WeChat reading is supported by WeChat relational data.
4.2 Interface comparison
4.2. 1 home page comparison
There are still many differences between the home pages of the two products. The function modules at the bottom of the two products are all four navigation keys, and the library is "reading, looking for books, VIP, mine". Wechat reading: "Discovery, bookshelf, look, mine." The front page of the library consists of reading, Shu Yun Pavilion, borrowing books, borrowing books, looking for books, searching books and advertising pop-ups. Wechat reading consists of search editing, classified display, scanning other devices and bookshelves. Wechat reading can improve users' search efficiency through classified display, and click Add Books to jump directly to Book City. The library is relatively direct, allowing users to directly enter the book lending page, which is convenient for users to experience reading.
4.2.2 Book City Comparison
There is a search bar at the top, and the library is just looking around. Reading on WeChat is just guessing your favorite series, and different names have the same effect.
The library has several main social entrances, such as book abstracts and squares, as well as themes. There is also a more detailed classification navigation. Wechat reads the top navigation. If you don't know the title or reading needs, searching for books is a bit confusing. Support the shake function, through which recommended books can be obtained.
Social differences: the library is a book friend, expressing opinions on book abstracts and squares. Wechat reading is mostly based on WeChat friends in the WeChat relationship chain.
Iterative path of verb (abbreviation of verb) product function &; User feedback
5. 1 product iteration
The latest version of the Android version library was released on April 01in 2020, and has been updated 26 times in a year, such as versions 5.5.4~5.6.0 from 2020 -0 1-kloc-0/0 to 03- 18. Iterative updating of library version mainly includes: 1 optimization of book borrowing function; 2. Optimization of reader functions; 3. The function optimization of Golden House; 4. Optimization of bibliographic functions; 5. Increase the horizontal screen reading function; These are mainly performance optimization, experience optimization and bug fixing, and the library APP has stabilized.
5.2 User feedback
According to the data analysis of ASO 100 platform, in the scoring statistics of APPSTORE, no matter in the current version or all versions, the number of 5-star favorable comments ranks first, followed by 3-star and 4-star evaluations, and the comprehensive score is 4 stars. The evaluation of similar products is more advanced, but there are not many comments because of the disadvantages of user groups. The main feedback is software bugs, abnormal jump pages, slow horizontal screen response and so on. Most users still think this APP experience is quite good.
Summary and analysis of intransitive verbs
6. 1 Advantages and disadvantages analysis
Advantages: In terms of experience, the library is rich in content, free to borrow, good in visual interface, convenient in user process operation, clear in book classification and high in book quality.
Disadvantages: due to product positioning, the product audience is small, the number of users is small, and the popularity is low. The platform stability of the product is not good enough, and there are often situations such as flashback, login failure, and slow page jump.
6.2 Product function suggestion
(1) Increase personal reading space and list of books, so that users can visit each other and get to know each other.
(2) Quit the monthly membership. For users like students, the affordability of annual membership is still a bit insufficient.
(3) The pronunciation is a bit stiff. If you can read it visually, the effect will be better.
(4) Reading pages is a bit slow and not sensitive enough.
(5) The reading square can increase the search, classification and screening, enrich the functions of the reading square, improve the activity of the reading square and the enthusiasm of users for discussion, and enhance the stickiness of user interaction.
(6) You can choose to charge for the second renewal. The initial amount is low, and the number of renewal in the later period will gradually increase. This can urge users to learn and give them a sense of urgency.
6.3 Summary
The library is a free reading APP focusing on book publishing. There are not many reading platforms with rich books and free reading, which is also the core competitiveness of the library. The social function is not perfect enough, and it can only be provided for users to share books and comments. If we can enrich social interaction, it will enhance the enthusiasm of users. Although the market scale of digital reading industry in China has slowed down a little, with the improvement of national quality, people will be more inclined to read published books in the future, which is the main direction of libraries. There are not many users at present. Through some marketing methods, improve product awareness, increase new users and transform them into core users. This will not increase the market share and occupy a place in the future mobile reading war. I hope that the library will be better and better and bring better experience to users.