It is an indisputable fact that social competition is fierce. In an era when fast fish eat slow fish, it is particularly important for products to stand out from many similar products and occupy a stable market share. Product marketing planning directly determines the success or failure of product marketing, so product marketing planning is very important. How can we do a good job in product marketing planning? This article shares seven methods of product marketing planning for you. 1, combined planning method, combined product marketing planning is mainly divided into the following categories. The combination of products, such as radio pen, is to combine a miniature radio with a ballpoint pen, so that this product has both radio and writing functions and is loved by people who like to listen to the radio and take notes. From this way of thinking, we can invent many things. For example, when we use pens, we often run out of ink. We can combine a pen and a ballpoint pen to invent a pen ballpoint pen, or we can set two ink reservoirs in the pen, so that when the pen has no ink, we can write with the ballpoint pen or with the ink in the second standby ink reservoir. The combination of products and images, such as tiger shoes and cat shoes worn by children, is to combine animal images with shoes. By the same token, we can also combine objects, images and shoes in our lives. For example, we can choose a beautiful cruise ship as a reference and combine shoes with the image of the cruise ship to make cruise ship shoes. The method of combining ideals with products, such as magic photography, can take pictures of people standing in the sun and swimming at the bottom of the sea, combining people's ideals, thinking and photos. I've tried this too. A friend of mine used to be good at calligraphy and painting. He often writes couplets and draws New Year pictures for sale during the Spring Festival, but the price is high, the pictures are not as good as those printed, and the sales volume is very small. I suggested that he also draw buyers. For example, the New Year pictures presented by the God of Wealth are painted as New Year pictures presented by the God of Wealth to buyers, and the New Year pictures presented by Guanyin are also Guanyin pictures in the New Year pictures. This kind of New Year pictures contains the ideals and thoughts of the seller. Can it not be sold well? 2. Follow the trial product marketing planning method. At present, many product marketing plans in the market are using this method to design products and open the market. Its principle is to create new markets based on extended demand, such as processing rice into non-washed rice to meet the needs of people who don't want to wash rice and cook directly. If you follow this vine, you can add rice to meet the demand of not wanting to cook, and then continue to process it into eight-treasure porridge to meet the needs of people with different tastes and process it into instant rice. It can be seen that an ordinary article can use this vine to produce different melons to meet different needs, and so on, we can invent more goods to meet the needs of different people, such as badminton made of luminous light, so that we can also play at night to meet the needs of people who are busy with work during the day and have no time to play. You can also install an electronic music player inside the ball or racket, so that you can listen to music while playing the ball and meet the needs of people who like music. 3, analogy product marketing planning method analogy is comparison, imitation. When designing a product or marketing activity, if there is no ready-made product and the marketing plan can be imitated and used for reference, then generalize it and design the product or formulate the marketing activity with similar and distant things as reference. For example, a friend of mine, who has professional knowledge in computer, wants to open a website, but he doesn't understand the content, layout and management of the website, so I inspired him to find a magazine as a comparison object. The magazine has a magazine name, which is our website first. Secondly, there are various editions of the magazine, and each edition is subdivided into small columns, so our website needs various forums, and each forum has different content sections. As for setting up those forums and pages, it is easy to choose a few famous magazines, and you can set up what edition our website has, and so on. Since then, the framework of this website has been basically completed. Then compare it with TV. For example, readers of many TV programs can communicate by phone, and the website should also have chat rooms for administrators and netizens to communicate. The programs broadcast by TV stations can be watched directly, and the website should also add podcast pages for netizens to watch, and it can also be compared with radio stations. Comparison is not a simple imitation, but a place where things can go. 4. Marketing planning method of grafted products What should I do if the branches of a flower are intact, the flower has withered, a flower is intact and the branches are broken? Why not directly transfer the broken flower to the complete branch of another flower? This is the marketing planning method of grafted products. We can add new functions or improve quality or become another new product through different grafting. 5. Planning and marketing method other than golden jade This method is relatively simple and practical, and easy to understand. It is to directly show the characteristics of products through the outside and attract others. 6. Win-win cooperation product marketing planning method Win-win cooperation, through the complementary resources of two or more enterprises, the use of equipment, coordination and cooperation, to achieve the purpose of reducing costs and increasing profits. At present, many various forms of cooperatives are this model, and I have had successful cases in this regard. For example, I once planned to let a farm run a chicken farm. After chicken manure was fermented, it was sent to the pig farm to be added to the pig feed, and the pig manure was sent to the biogas digester of the farm to generate biogas for the farm to light, warm and cook. Biogas slurry and biogas residue are used as fertilizers to fertilize fields. In this way, farms reduce production costs and pig farms reduce feed costs. Later, I suggested that farms, pig farms and a meat supermarket each invest one third to build a food processing factory. Rice, wheat, chickens on farms and pigs on pig farms are processed into rice, flour and meat, and half of them are sold to meat supermarkets at cost and market prices. In this way, agricultural products are sold by value, and meat supermarkets purchase at reduced prices. 7. Market segmentation product marketing planning method Now the commodity market is in an oversupply market. Only by better meeting the needs of consumers can we better occupy the market. Just like a dress, there are men, women by gender, spring and autumn clothes, summer clothes, winter clothes, styles, suits, skirts and so on. By analogy, many things can be subdivided. I once worked as a product marketing planner for a furniture store. I asked him to divide the furniture into men's furniture, women's furniture, furniture suitable for singles, household furniture, adult furniture, children's furniture, office furniture, modern furniture, antique furniture, European furniture, American furniture, multifunctional furniture, detachable furniture, etc., to meet the needs of people of different regions, cultures and uses. Conclusion: Product is the key of enterprise and the foundation of brand. Whether there are good products and correct product strategies fundamentally determines whether the brand has the support of value and whether it can achieve solid success.