Xinhua Wenxuan: Sichuan Xinhua Wenxuan Chain Co., Ltd. was established by Sichuan Xinhua Publishing Group Co., Ltd., a pilot unit of the national cultural system reform, with the care and support of the Propaganda Department of the CPC, the General Administration of Press and Publication, the Sichuan Provincial Party Committee and the provincial government, and with a number of cross-regional and cross-industry capital alliances.
Xinhua Bookstore: Xinhua Bookstore Head Office is a large-scale wholesale enterprise of books, audio-visual publications at the central level, which belongs to China Publishing Group.
2, the founding time is different.
Xinhua Wenxuan: Established in May 2005, 65438+May.
Xinhua Bookstore: Established on April 24th, 1937.
3. Different business models
Xinhua Wenxuan: The company is actively promoting the construction of chain outlets outside the province. With the strategic goal of "establishing and perfecting the publication marketing network system facing the whole country and setting foot overseas", the purpose of improving the efficiency and benefit of publication circulation, the basis of constantly creating customer value, the purpose of realizing planned economy and scale benefit, and the modern management mode with the combination of chain and e-commerce as the core,
The medium-sized plate chain marketing service system covering the main distribution centers of publications in China is constructed with the guarantee of informationization of management, informationization of logistics distribution, means of improving service functions, and core competitiveness of market organization scale, marketing integration and service function industrialization. Xinhua Wenxuan Bookstore has also launched the online book purchase business, and the online mall of Xinhua Bookstore is the book purchase website under Xinhua Wenxuan.
Xinhua Bookstore: The head office adheres to the principle of "market development", actively promotes agency system, consignment system and promotion system, conceives new ideas to adapt to the development of market economy, implements regional development strategy, strives to enhance its own strength and vitality, adjusts resource allocation, and realizes diversified industrial combination. The enterprise has initially constructed several management systems:
Book distribution and spot purchase supply and marketing system based on Beijing Publishing House and wholesale sales center;
Shanghai Donghua Book Distribution Agency Co., Ltd. is the main regional book wholesale system;
The retail chain network system of books, audio and video mainly in large shopping malls;
Xinhua Audio-visual Rental and Distribution Co., Ltd. is the production and distribution of books, audio-visual and electronic publications and the community chain sales entity;
Book logistics distribution system based on storage and transportation companies and logistics centers;
A book e-commerce system based on information center, combining traditional publication subscription business and computerized purchase and sale business management system;
An asset management entity focusing on property management services;
A variety of business entities, mainly Yuan Shuxiang Hotel and Xinhua Travel Agency.
The above operating systems together with various functional departments constitute the organizations under the leadership of the general manager's office of the head office: office, party workers' office, personnel education office, financial planning office, infrastructure office, audit office, security office, Beijing Publishing House, wholesale center, storage and transportation company and information center.
References:
Baidu encyclopedia-Xinhua bookstore
References:
Baidu encyclopedia-Xinhua Wenxuan bookstore