What is strategy? How to do a good job in enterprise strategic management? I believe this is a question that many entrepreneurs and managers have had. On the one hand, the importance of strategic management to enterprises is self-evident, on the other hand, many managers don't know how to start with strategic management.
In fact, the problem still lies in the lack of understanding of strategic management by enterprise managers. From strategic planning to formulation and implementation, strategic management is not only a science, but also an out-and-out art.
10, a classic strategic management book recommended by this paper, aims to help enterprise managers build a complete strategic knowledge system, get through strategic thinking, and then really play the role of strategy manager.
Reading makes people progress, especially reading good books.
The following 10 good book is dedicated to all managers who shoulder the heavy responsibility of enterprise strategic management.
1, "Strategic Management Must Read 12" Author: Xinhui Zhongzheng Leadership
Strategy is neither a castle in the air nor just a high-level strategy, but the unity of all employees' thoughts and actions. "We don't have any strategy, just to survive." Ren's view is dialectical unity of knowledge and action. Strategic management is the top-level thinking logic that integrates various businesses, functions and activities from a systematic height, and reveals the basic economic proposition of "why enterprises can get sustained returns" from the management level. Specifically, it focuses on three basic issues: why do enterprises live, how do enterprises live, and how do enterprises live better. It clarifies the mission, goals and vision of enterprises through the analysis of internal and external environment, determines the basis of enterprise survival through the selection and combination of business fields, and builds through sustainable competitive advantages. This textbook is designed and compiled according to the above basic logical structure, so that the strategy can take root.
This book is dedicated to friends who want to be outstanding entrepreneurs. Strategy is an idea, a way of thinking, a forward-looking plan and a realistic action. In terms of system design and content layout, this textbook combines the practice of China enterprises and the dynamic strategic route, and links the theory and practice of strategic management, so that readers can truly feel the operability of the strategy.
2. Beyond Strategy: Building a Competitive Advantage from the Perspective of Business Model Wei Wei, Zhang Zhenguang and Zhu Wuxiang.
This book constructs the framework of business knowledge system under the complete concept of time and space beyond strategy, and reconstructs the competitive pattern by defining fundamentally different competitive dimensions.
The first step: space construction, establishing a panoramic knowledge structure and pattern vision;
The second step is to gain insight into opportunities and discover potential opportunities from the large spatial pattern;
The third step, enterprise design, positioning the unique value source of enterprises and the game positioning between enterprises;
Step 4, path selection, planning and selecting feasible conversion paths;
The fifth step is to implement matching, identify the explicit and implicit obstacles in the implementation process and find solutions;
The sixth step, time control, organically combines the structural advantage of space with the trend advantage of time.
3, "Strategic Rhythm" Author: Zhu Hengyuan, Yang Bin, etc.
This book comprehensively examines the characteristics, market scale, growth rate and demand diversity of mainstream users, divides the market development into four different stages: niche market, mass market, niche market and mixed market, and points out that the core of enterprise strategic management is to obtain the corresponding competitive advantage through the management strategy rhythm. No rhythm, no strategy. Only when you have a bird's eye view of the overall situation and step on the right rhythm can your strategy be put into practice.
Strategic Rhythm introduces three typical enterprise development paths, namely farmer, hunter and enclosure, by summarizing and refining domestic successful enterprise practices, and puts forward an all-round investigation model to help enterprises adjust their strategic rhythm and establish timely, appropriate and real-time competitive advantages in the turbulent business world.
In short, enterprises should survive the long winter; Recognize that the wind rises at the end of qingping; Follow the trend to get ahead; Keep up with the changes in market demand.
4. "* * * Strategy: Redefining Enterprise Life Cycle" Author: Lu Jiangyong
The business world is changing and the business environment is very complicated. More and more enterprises have done nothing wrong, but they are still declining rapidly. More and more people have heard a lot of truth, but they still can't live a good life.
How to capture certainty in an uncertain and discontinuous environment? How to pursue continuity? How do enterprises start, grow, expand and transform? How can individuals understand the current affairs, take care of the overall situation, see the end of the road and adapt to the current situation?
Stand on the classics of management and reconstruct strategic thinking with the framework of the times. Is your enterprise a Fortune 500 enterprise or a start-up? Whether you are a leader who leads an enterprise to create brilliance or an ordinary person who just wants to live a good life, the strategic wisdom in this book will help you open the door to success.
5, "Strategy: Navigator of the Complex New World" Author: [Austria] Fredmund Malik
This book mainly tells how the organization managers define the development direction of the organization with clear strategic positioning in the tide of change in the 2 1 century.
The author has rich practical experience, shaped his own methods and tools in the management process, and put forward a series of concise and practical management tools to help managers cope with the problems under the new situation.
Fredmund Malik is one of the leading figures in European management, a famous management master and educator in Europe, and is known as the Drucker of Europe.
6, "Let the strategy land: how to cross the gap between strategy and implementation" Author: [America] Lin Wende (Paul Leinwand), Massys.
Every enterprise faces the challenge of strategy formulation and implementation, but the path of value creation from strategy to implementation is not clear to most enterprises. Facts have proved that only those who are good at strategy and execution can turn the value proposition into tangible results.
The author's team studied some successful companies in the world, such as Apple, Haier and IKEA. And summarize their road to success into five extraordinary leadership behaviors. Through daily work and differentiation ability, they help enterprises to cross the gap between strategy and implementation and promote enterprises to win continuously.
Zhang Ruimin, President Ma of Siemens, Chairman of Antai Insurance and Dean of Kellogg Business School unanimously recommended it.
7. Strategic management: competition and globalization (concept) Author: [America] Michael A. Hitt, etc.
This book written by Hitt and others still follows the existing and latest expressions of strategic management concepts and the establishment of new standards, and gives a detailed and comprehensive discussion on strategic management concepts and tools in a vivid and friendly way.
This book first gives the related concepts of strategic management. Through the analysis of external environment (opportunities, threats, competition and competitors) and internal environment (resources, capabilities and competitiveness), it constructs and maintains the competitive advantage of enterprises, and studies how to formulate business-level strategies and company-level strategies of enterprises.
Then, it expounds the strategy of merger and reorganization, internationalization and cooperation respectively. Finally, the book puts forward the issue of corporate governance, and discusses the organizational structure and control, strategic leadership, strategic entrepreneurship and other issues in depth.
The material selection of this book 1 1 edition has a strong flavor of the times and is highly related to the contents of the chapters. This paper expounds the application of strategic management through the analysis of more than 500 enterprises around the world. This book is suitable for MBA, EMBA, MPA and enterprise managers, undergraduate and master students majoring in management, and scholars engaged in research in related fields.
8. "What is Strategy (Chinese Version)" Author: [America] Jack Trout
This book is the only one that tells entrepreneurs about strategy.
This book tells entrepreneurs how to get rid of the price war in business competition and realize real differentiated management.
What is strategy?
Michael Porter once said that strategy is to create jobs with unique value. Trout further clarified that strategy refers to how enterprises establish differentiated positioning in customers' minds, thus leading the internal operation of enterprises.
This book tells what a real strategy is in business competition and how to formulate and implement it effectively.
9. Strategy Course: A Guide to Crossing the Wilderness of Strategic Management Author: [Canadian] henry mintzberg
Bruce Alstran
Joseph Lampel
For decades, the research results of strategic management can be described as "numerous". As a must-read book for strategic management researchers, Strategic History comprehensively sorts out and refines the achievements of a large number of world-class strategic management scientists.
It not only shows the journey map of strategic management development spanning more than half a century, but also leads us to appreciate and comprehend the all-round, enlightening and colorful essence of strategic thought. More importantly, it opened our eyes to see the whole picture of strategic management elephants.
As the second edition of henry mintzberg's classic book on strategic management, this book includes many minor revisions and supplements, adding some new contents to some topics, such as dynamic ability, the relationship between cognition and competition, real option theory, the influence of middle and senior managers on strategic decision-making and strategic practice movement.
10, Strategic Management (5th Edition) by Jay B Barney [America]
William Hesley
The latest masterpiece of Professor Jay B Barney, a world-renowned strategic resource school.
This book is not a simple list of concepts, models and theories, but a strategic management textbook with a theoretical framework-value, rarity, imitativeness and organization, that is, "VRIO".
For any enterprise that tries to use resources or capabilities as a source of competitive advantage, "VRIO" represents four issues that they must carefully examine.
This book is recommended by the Business Administration Teaching Steering Committee of the Ministry of Education and the syllabus of the National MBA Education Steering Committee.