Xinhua Bookstore is a state-owned book publishing enterprise in China with distribution outlets all over the country. Established in Qingliangshan, Yan 'an on April 24th, 1937, because it is the official bookstore of the country and one of the places where official publications are publicized and sold, with branches all over the country, and there were 14000 by the end of 2006. In Hong Kong, it operates in Wan Chai under the name of Xinhua Bookstore.

Development status:

Xinhua Bookstore Head Office is a large-scale wholesale enterprise of books, audio-visual publications at the central level, which belongs to China Publishing Group. Xinhua Bookstore Head Office has rich marketing experience in the book industry. In the long-term development, a nationwide purchase and sale network, a warehousing and transportation network and a fund settlement network have been built, which has the conditions for intensive and large-scale operation.

In recent years, in order to meet the needs of the growing book market and increase the application of high-tech means in book distribution business, the national publishing information network system and enterprise management system are being built. The enterprise has a sound organization and strong strength, with fixed assets of more than 300 million yuan, operating area and storage area of nearly 80,000 square meters, and has undertaken the import and export business of publications from more than 500 publishing houses in the central level, Beijing area and the whole country to more than 5,000 Xinhua bookstores and social bookstores at all levels throughout the country.

System composition:

With the gradual establishment and improvement of the socialist market economy, Xinhua Bookstore Corporation has been accelerating the pace of reform and developing in the process of reform. The composition of the main book wholesale business is more reasonable. Through years of accumulation, the total assets of the enterprise have reached 700 million yuan, including owner's equity of 398 million yuan, and the asset-liability ratio has remained at a reasonable level of about 50% for many years.

The book market coverage rate is over 90%, and the book sales market share is about 5%-7%, and it is expanding year by year, becoming the backbone of the state-owned book distribution industry. As the book market continues to develop in the direction of "unification, openness, competition and order", the head office of Xinhua Bookstore will have greater achievements and development.

In recent years, the head office has adhered to the principle of "market development", actively promoted the agency system, consignment system and promotion system, conceived new ideas to adapt to the development of market economy, pursued regional development strategies, strived to enhance its own strength and vitality, adjusted resource allocation and realized diversified industrial combinations. At present, the enterprise has initially constructed several management systems.