1. 1 information age and online media 3
The arrival of the information age
1. 1.2 network and media 5
1.2 network propagation mode 8
1.2. 1 communication mode and generalized propagation mode 8
1.2.2 Mass communication mode 9
1.2.3 network propagation mode 10
1.3 network propagation characteristics 12
1.3. 1 World Wide Web concept 12
1.3.2 Application of World Wide Web
1.3.3 Propagation characteristics of the World Wide Web 15
Concept review 18
Chapter II Design Principles of Digital Media 19
2. 1 Basic concepts of design
2. 1. 1 design classification 19
2. 1.2 history and development of design 24
2. 1.3 design concepts and principles 27
2.2 Visual Communication and Design 28
2.2. 1 visual media and communication 28
2.2.2 Graphic Design and Visual Communication Design 30
2.2.3 Digital Design and Communication 32
2.3 Digital Media and Design 34
2.3. 1 Network Media Design 34
2.3.2 Optical disc media and design 35
Program software and media software 36
2.4 Communication Design 38
Art and design 38
2.4.2 Integration of technology and art 43
2.4.3 People-oriented design
Concept review 46
Design exercise 46
The third chapter media software project and management on page 47
3. 1 The concept of software life cycle and software engineering 47
3. 1. 1 traditional media project design process 47
3. 1.2 Life span of traditional software 50
3. 1.3 digital media software life cycle 5 1
3. 1.4 software life cycle model 53
3. 1.5 The concept of software engineering 54
3.2 Media Software Production Organization 55
3.2. 1 Project Management Department 55
Project Creation Department 56
3.3 Media Software Testing 57
3.3. 1 media content review 57
Software testing 57
3.4 Maintenance of Media Software
3.4. 1 The concept of software maintenance 60
3.4.2 Software Maintainability 6 1
3.5 Application of Media Software Documents
3.5. 1 the role of the file 62
Classification of documents 63
Requirements for documents 64
Concept review 65
The second chapter is the first chapter of this paper
The fourth chapter planning and application environment analysis on page 69
4. 1 topic planning analysis 69
4. 1. 1 topic planning principles 69
4. 1.2 planning steps and processes 7 1
4.2 audience analysis 73
4.2. 1 people's cognitive psychology and process 73
4.2.2 The application of cognitive psychology in communication 75
4.2.3 Digital Media Audience Analysis 76
4.2.4 Comprehensive Cases: Comparison between Comprehensive Cases and Special Cases 79
4.3 Support of Operating Environment 82
4.3. 1 network server hardware 82
4.3.2 Network Server Operating System 83
4. 3. 3 Network Server Software 83
4.3.4 Network Bandwidth and Clients 84
4.4 Media Style and Creativity 85
4.4. 1 creative design 86
4.4.2 Unity of functionality and artistry
Concept review 89
Design exercise 89
Chapter V Information Design and Overall Design Process 90
5. 1 information system construction 90
5. 1. 1 World Wide Web Information System Construction 90
5. 1.2 The concept of information design 9 1
5. 1.3 Building the system through overall design 94
5.2 Information Identification 95
5.2. 1 domain name concept 95
The design of domain name 96
5.2.3 Website title, abstract and homepage slogan 97
5.3 Scripts and Creativity 102
5.3. 1 Features of website information scripts 102
5.3.2 Script Content Writing 103
5.3.3 Script format 106
5.4 Storyboard and Screen Design 108
5.5 Modular Design and Management 109
Basic concepts of modular design
5.5.2 User-friendly file name principle 1 10
5.5.3 Structured file directory 1 1 1
Design Manual 1 12
Concept review 1 13
Design exercise 1 14
Chapter VI Interaction Design and Structure Flow 1 15
6. 1 interactive analysis 1 15
6. 1. 1 interaction principle 1 15
6. 1.2 audience control of information 1 16
6. 1.3 Two-way interactive communication 120
6.2 Convenience of information organization and control 127
6.2. 1 Effective organization of information
6.2.2 Convenience of audience control information 129
6.3 Interaction and Software Structure Design 132
6.3. 1 sequence structure 133
6.3.2 Tree structure 133
6.3.3 Network structure 135
6.3.4 Comprehensive Case: Network Courseware Structure Design 137
6.4 Form Design and Effect 139
6.4. Functions of1table 139
6.4.2 Effective Form Design 140
Concept review 142
Design exercise 142
Chapter VII Interface Design Principles 143
7. 1 concept of interface and interface design 143
7. 1. 1 computer user interface and its functions 143
7. 1.2 Web interface classification and properties 146
7.2 Availability of Interface 148
Concepts and principles of usability 148
7.2.2 Focus on the audience 149
7.2.3 Interaction and navigation 150
7.2.4 Consistency of Interface Design 154
7.3 Principles of Visual Cognition and Interface Layout 156
7.3. 1 Visual elements of the interface 156
7.3.2 Application of Visual Cognition Theory 158
7.3.3 Principle of Plane Composition 162
7.4 Color Composition Principle 165
7.4. 1 color psychology and its application 165
7.4.2 Color Contrast and Harmony 167
7.4.3 color matching of interface 169
7.4.4 Comprehensive case: Tsinghua University website interface 170.
Concept review 173
Design exercise 173
Chapter 8 Text Layout Design 174
8. 1 fonts and features 174
8. 1. 1 Chinese characters and English fonts 174
8. Measurement of1.2 font 176
8. 1.3 text arrangement principle 177
8.2 Text Arrangement 180
8.2. 1 font and spacing 180
8.2.2 Columns and margins 182
8.2.3 Mixed arrangement of pictures and texts 184
8.3 Title and link text 186
8.3. 1 concise and eye-catching title design 186
8.3.2 Design of Link Text 188
8.4 background design 189
8.4. 1 Classification and function of background 189
8.4.2 composition of background 189
8.4.3 The text background should be 19 1.
8.5 Comprehensive Case: Network Courseware Interface Design 194
Home page design 194
8.5.2 Text Layout 195
Concept review 196
Design exercise 196
Article 3 Comprehensive innovative design
Chapter 9 Website Interface Design 20 1
9. 1 book website interface 20 1
9. 1. 1 book binding design 20 1
9. 1.2 Basic composition of book-based websites 206
9. 1.3 Book cover home page 207
9. 1.4 navigation, guidance and copyright 2 10
9.2 newspaper website interface 2 1 1
9.2. 1 modern layout formation method 2 1 1
9.2.2 Web page width 2 15
9.2.3 Web page blank 2 16
9.2.4 homepage navigation and guide reading 2 19
9.3 Journal website interface 22 1
9.3. 1 Journal Website Homepage 22 1
9.3.2 Arrangement of advertisements 226
9.4 Interactive Teaching Website 228
9.4. 1 Comprehensive case: "online classroom" teaching platform 229
9.4.2 Comprehensive Case: Network Courseware Digital Media Design 230
Concept review 233
Design exercise 233
Chapter 10 Network Art 235
The emergence of network art 235
Arts and artworks 235
The origin of network art 237
10. 1.3 what is network art 238?
10.2 characteristics of network art 240
10.2. 1 technical dependence 240
10.2.2 Temporal and spatial changes 243
10.2.3 synthesis of art types 245
10.2.4 real-time interaction 246
10.2.5 Unique language 248
10.3 types of network art 250
10.3. 1 traditional art online 250
10.3.2 network audio-visual art 252
10.3.3 Network Native Art 253
10.3.4 online games 256
Concept review 260
Chapter 1 1 CD design with books 26 1
1 1. 1 Website Flower Arrangement Art Garden Interface 26 1
11.1.1website function261
1 1. 1.2 home creative design 262
On the unification and coordination of 1 1. 1.3 interface50000.00000000016
1 1.2 Comprehensive case: CD design of Huayun 265
On the characteristics and planning of11.2.1CD-rock50000.00000000016
1 1.2.2 structure and directory management
1 1.2.3 interface navigation design 269
1 1.2.4 Audio and video design and control 27 1
1 1.2.5 interface and style 272
1 1.3 Design of related books 274
1 1.4 Comparison of books, CDs and websites 276
Chapter 12 Interactive TV Series 277
12. 1 interactive TV drama principle 277
12. 1. 1 Basic concept of interactive TV 277
12. 1.2 interactive drama and its classification 280
12.2 comprehensive case: the structure and script of the seven-day itch 284
12.2. 1 structural design and flow 284
12.2.2 Scripting 284
12.3 narrative design of interactive drama 286
12.3. 1 narrative principles of interactive drama 286
12.3.2 Narrative Design of Seven-Day Itch 288
12.4 interface design of interactive TV series 290
Design principle of 1 interactive interface 290
12.4.2 seven-day itch interface design 29 1
12.5 "The Seven-Day Itch" simulated audience survey 294
Case index 296