1. The funds of the library are very limited. So you are unlikely to use burning money to promote reading, such as TV advertisements and print media, so you can only think about it. Relatively speaking, Weibo, WeChat and other new media are worth your investment, but these means can only attract some readers. Some people have never used WeChat in their lives, so naturally they can't receive your message. Relatively speaking, it is a good choice to set up a stall, hang a banner or find some beautiful women to smile at the door, although it is low.

2. Lower the reading threshold. The threshold of reading includes: before the reader gets the book-simplifying the procedure of obtaining the certificate or not, and designing the entrance of the library to be humanized and friendly; The process of readers' acquisition of books-optimizing the shelving order, reducing the height of bookshelves, reading room environment, designing guiding signs for specific book categories, shortening the distance between bookshelves and sofas, etc. After the reader gets the book-simplify the borrowing and returning procedures, borrowing and returning, etc. In short, the goal is to maximize the reading experience, maximize the cumbersome procedures for obtaining books, and maximize the gap between readers and books. This is the most basic means of reading promotion and the premise of all other means;