Dangdang is a well-known comprehensive online shopping mall, which is jointly invested by Cowen Company, American Tiger Fund, American IDG Group, Luxemburg Cambridge Group and Asian Venture Capital Fund (formerly Softbank China Venture Capital Fund).
Since the official opening of 1999+0 1 in June, Dangdang has expanded from selling books online to selling all kinds of department stores online, including books, audio and video, beauty cosmetics, home, mother and baby, clothing, 3C digital and other dozens of categories and millions of commodities. In terms of logistics, Dangdang achieved "11all-day delivery" in 600 cities across the country, and achieved next-day delivery in more than 1200 districts and counties, covering 2700 districts and counties in terms of COD.
Dangdang was officially listed on the new york Stock Exchange on 20 10, US time, becoming the first B2C online mall in China that was completely based on online business and listed in the United States.
In the past fifteen years, Dangdang has achieved the first focus on book e-commerce, forming extraordinary capabilities and characteristics. These elements will be refined to models and gradually copied to clothing, pregnant women, home textiles and other market segments, and their value will be limitless.
On the occasion of 15 anniversary, Dangdang's new slogan proposes to lead a new wave of e-commerce with honest management and personalized consumption! Dare to do and be Dangdang fully demonstrates Dangdang's sense of social responsibility, dare to do and speak, dare to do and dare to break through. This change complements the brand founder and CEO Li Guoqing's always straightforward and enterprising style. Dangdang's series of changes today are important measures to upgrade the brand strategy and adapt to the changes of the times, and at the same time fully demonstrate the passion and dreams with Dangdang characteristics.