The spine refers to the part connecting the front cover and back cover of books and periodicals, which is equivalent to the thickness of the book block.

After printing, in order to make the inner core of books and periodicals, after the book is formed, the pages are folded in the correct order to form a flat spine. After punching, gluing or wire binding, plus the cover, the spine of the book is formed, also known as the spine. The magazine ordered by riding a horse has no backbone Books and periodicals are printed with title, issue number and other information on the spine.

In fact, the importance of spine design is emphasized. In the final analysis, all requirements can be realized through visual communication, so visual requirements should be the focus of spine design. The visual effect of spine has become a new important requirement in book marketing, and its specific requirements are: unique layout, outstanding personality, gorgeous colors and strong visual impact, which can stand out among many complicated spines.

Extended data:

The spine is an inseparable part of the cover, so when designing the cover, we should imagine the spine as a plane. Of course, the back cover and binding should be the same, but when designing the back cover and binding, the design strength will be deliberately weakened to set off the main position of the cover and spine.

Generally speaking, the main design elements in the cover, such as book title, series name, logo, author name, publishing house name, etc. It should be on the spine. Except that the font size changes as needed, it is best to keep the font and color consistent.

In order to ensure the clear expression of the spine, we should try to reduce the design elements and levels, and never copy all the design elements on the cover to the spine, making it crowded and confusing, causing visual confusion. The application of patterns, pictures and symbols should be concise and clear.

Functional demand is the first element of spine design, which is mainly reflected by text information. Obviously, the title of the book is the main element. In order to ensure the main role of the title, we should break through the randomness of font selection and pay attention to the innovative design of font.

For example, the combination design of fonts must be reasonable and beautiful in structure, strong in contrast and easy to identify. The layout of characters should not be placed evenly. We should not only focus on the subject, but also echo the object, enhance the cohesion of identification information, and grasp the visual comfort of readers when reading.

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