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Procedures for running a magazine by individuals.
★â—★★★ How to apply for a serial number?
â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ. At the end of 2003, nearly 400 periodicals were vacant. In 2003, China published 400 new periodicals every year. (The data comes from Media magazine, and there are 600 kinds of investment reports and data, including new ones and those added after closing. According to the statistics in mid-2003, the total number of periodicals in China is 9029. )
⊙-⊙ Why are you still nervous? Because I wrote a 20,000-word interview report with my friend on 200 1, I know it is very complicated. I also learned something from my friends in Beijing, and I will sort it out in the form of questions and answers from netizens.
★â—★★★★★ The key to applying for serial number
â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ. There is no competent unit.
★â—★★★ What is the competent unit?
The competent units recognized by news administrative units in China include administrative and public institutions (including administrative organs, schools, scientific research institutions, public institutions, social organizations, associations and state-owned enterprises) at or above the deputy hall level.
⊙-⊙ or government agencies at or above the county level (including CPPCC, people's congresses, courts and procuratorates) or news attendants at the county level equivalent to cities? 𖲰サㄉㄉㄉㄉㄉㄉㄉㄉㄉㄉㄉㄉㄉ ㄎ? 1. What about the disaster? what do you think? This suggestion? What happened? I'm stupid, but I don't know what to do. Why don't you deal with it? What's the matter with you? Terrier? > what's with the round tip?
★â—★★★ How to find the competent unit?
â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ. The other is to find the main leaders at a certain level in the competent unit from the bottom up. This is very important. Without their support, we can't apply.
★â—★★★★★ Application process
â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ. Overseas Chinese publications are reported to the State Overseas Chinese Affairs Office and then to the Press and Publication Administration.
★â—★★★★★ The key to running a folk magazine well
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1. Association for Science and Technology,
Second, the Federation of Industry and Commerce,
â— Third, private universities and research institutions equivalent to the deputy department level (such as Shenzhen Comprehensive Research Institute or Hainan Institute of Reform and Development, a considerable number of 50 large private universities are deputy department levels).
4. Societies, research institutes, foundations and forums in some countries (generally institutions run by provincial and ministerial leaders and non-governmental associations).
Five, the library channel and the publishing channel of the provincial press and publication bureau.
★â—★★★★ Application skills and precautions
█████████████████████████████960 Never use an international serial number. For example, the circulation in the required period is more than 20,000 for consumer economy, more than 5,000 for technical economy and more than 65,438+0,000 for academic (not less than 500). At present, there are hundreds of academic journals with a circulation of about 500 copies in China. (This is a sufficient condition, but not a necessary condition. However, many journals must have a process to convince or find the competent unit in this way.
⊙-⊙ Also, when applying, it is generally necessary to set up a new organizer, preferably a public institution (or a company system) to adapt to the publishing purpose of the journal to be published (if so many people are affiliated with the local government, the Municipal Federation of Trade Unions, the Commission for Discipline Inspection, the Political and Legal Committee, and the editorial board). They generally set up specialized institutions such as XX Economic Development Center, XX Corporate Strategy Research Association, XX Talent Research Association, XX Staff Technical Reform Research Association, XX Corporate Culture Research Association, etc. It is best to use an organization suitable for publishing content. I know that there is a digest magazine run by the Commission for Discipline Inspection, and their organizer is the XX Strategy Research Association.
★â—★★★★★ How to publish through the cooperation of affiliated authorities?
First, apply directly, and ask several deputy provincial leaders or academicians to come forward as consultants, usually more than three, emphasizing the importance, necessity, feasibility and funding guarantee. Apply to the news administrative unit or the Municipal Association for Science and Technology or the National Association for Science and Technology. Soon, leaders of CPPCC vice-chairman or above will be invited.
Second, if there is a lack of indicators in the local area, you can ask the competent department to adjust an issue number in other areas, usually in the same industry, and turn his issue number around so that their content can be combined with other magazines. Or their content is published in ISBN in a cooperative way. The international serial number remains unchanged. Similar to many academic journals at present.
Third, the above are all processes. Sometimes the application may take one or two years, which is too long and risky for the opportunity. It can be done in the form of acquisition cooperation, and we say that the acquisition of periodicals should also be carried out through the competent units. There are provincial acquisitions and provincial acquisitions. There are acquisitions in the province, which can generally be gradually taken over by new competent units. The acquisition outside the province needs to be compensated in the form of joint venture or purchase of new indicators.
Fourth, cooperate with the publishing houses under the Press and Publication Bureau, and they send editors at the cost of 1 million-10.5 million yuan per issue. They can help you in the form of a supplement number, or arrange magazine co-sponsorship. This is the excesses of general new magazines.
Five, the idea of the magazine itself, the method of binding together, wait until the market is better, and then start publishing. One is that volume A and volume B are the magazines to be run, and volume B is the original magazine of the competent unit, and the pricing remains unchanged. However, Volume A is a magazine to be run, and it will enter the retail market at a discount. What if it's just for sale? In addition, the magazine of the competent unit will be published in cooperation with the ISBN, and its serial number will be used for the publication of the magazine. However, it is better to change the magazine arrangement of monthly or semi-monthly magazine to three or four (such as popular science edition) (comprehensive edition) (academic edition) (special issue), which is of great value.
Six, take the road of series, cooperate with the publishing house or bind other magazines in the form of internal quasi-confirmation, which needs to be found well and guaranteed by funds. Apply for mailing with supplementary number to solve the problem of subscribers. Publish two official periodicals every year,
In the worst case, it will be issued in the form of internal quasi-confirmation, and advertisements such as XXX will be exchanged in many similar magazines for membership development and membership fees will be levied. Or retail by mail order. For example, many internal magazines are free at present, but their postage is very expensive. For example, the broadcast should be directed to 8 yuan, and the China broadcast should be 12 yuan. There are more than 20, more than 30. Landing by express delivery. No financial guarantee is needed. Apply for a formal serial number at the key points of distribution.
★â—★★★★ Precautions
████ In some places, the index of serial number is very tight, so you should pay attention to the trend of their serial number when applying. You can check the announcement in media magazines. Generally, the state will support the application for serial number, but he has a general planning and layout for technical and economic magazines. If there are too many types, he may limit them, but he can avoid them by setting up his own organizer.
⊙-⊙ Sci-tech magazines, especially local associations, are hard to be ignored or emphasized by local provincial and municipal associations for science and technology. At this time, it is necessary to be tough and emphasize the reasons. We need them to give reasons for not agreeing to run science and technology magazines. Generally speaking, they have no reason. If they have no reason, let them support and stamp, or let them support to run a continuous internal certification in the province first. Whether the news department approves or not is one thing, and whether you report it or not is another matter. The Ministry of Public Information has a strong policy and a high level of personnel training. As long as you persist, it is not difficult and you will give advice. If these ideas are within your authority, they will be approved.
⊙-⊙ Many local associations and institutions return files in this way. This is why ordinary institutions in Beijing can easily get the serial number. According to the procedure, as long as the competent unit agrees, the news department cannot be restricted. Because everything is done according to law now, and he doesn't reply within the specified time, you can sue him for administrative inaction in administrative proceedings. Usually at this time, they will give you a serial number or a cooperative publishing book number for you to publish. After several issues, according to their assessment standards, they will pass the examination and give them a formal serial number.
★â—★★★ What is the serial number?
â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ. However, any country has publication control, and there is a problem of total balance. If the quantity is limited, the shell has a price. According to the evaluation, if the consumption economy category exceeds 6.5438+0 million, the technical economy category exceeds 500,000, the academic category exceeds 300,000, and the news category should exceed 6.5438+0.50-2 million, and the number should be 20,000-50,000. (It is the lowest assessment of the specific situation of the existing issue number, and needs the assistance of the top management of the publishing department. The price that can be traded. But there are many academic fields that can be changed (such as journalism), so they are of high value)
My classification is based on international classification. Consumer Economy is a very popular periodical, while Technical Economy is a very small periodical. News category refers to the release period within 2 weeks.
★â—★★★★★ The current situation of our periodical
However, due to the three-level management system of media authorities, organizers and publishers in China, the unclear definition of newspaper property rights and the particularity of newspaper publishing resources, market-oriented mergers and acquisitions between media rarely occur. But the latest design of the publishing unit is to implement the enterprise legal person system. However, it is estimated that norms will be formed before opening up to promote the development of merger and integration)
⊙-⊙ The total number of periodicals in China is too small, and only 600 new periodicals are published every year (400 new periodicals are recycled and 200 new periodicals are published). The structure is unreasonable. According to the principle of adapting to the economic scale, the total number of periodicals in China should be more than 18000. According to statistics, from 65438 to 0997, there were 20,000 kinds of internal publications in a medium-sized province in China, not including the number of tabloids and informal groups in schools. Now there is the internet, the number is much less, but it is still very large), and there should be more than 50% of the planned consumption economy, which is more than 9,000. However, the reality is very bad. There are only more than 2,000 kinds of consumer economy, and there are too many government publications. Government publications change sponsors (it is a trend to develop into a consumer economy without changing directors).
⊙-⊙ If it is completely liberalized and there is no economic threshold, the management of China's publishing industry will be out of control. Imagine that. There are nearly 50 administrative units at or above the provincial level and 200 administrative units at or above the deputy provincial level in China. 600 new periodicals are added every year. There are only three kinds in each unit. Each provincial unit has 200 (on average) units with deputy halls or above, and sub-provincial units have 50 units with deputy halls or above. A deputy unit needs 20 thousand to apply for one. Except for other circumstances, freedom of the press is the right given to citizens as legal persons by the Constitution, and it is difficult for publishing departments to control it in other ways. The only choice is to control the total economic scale, and the paid use of periodical numbers is the trend. The threshold for publishing houses to require a registered capital of 30-50 million yuan is not high, and the assets of the top 50 private colleges and universities in China are all above 300 million yuan. Qi applies as long as it can be approved.
Document ⊙-⊙ Press and Publication Administration 19 calls for changing this situation and closing 1000 government periodicals. 20,000 copies of the following government publications were discontinued and transferred, and merged into other publications. Through observation, there is no restriction on the application of consumer economic journals in China at present. For example, a county-level unit in Foshan has three periodicals. Academic books are published in the form of series (one has an international serial number, but it is a domestic book number, and the other is generally published by a publishing house and audited. At present, legal and scientific publishing units have published hundreds of series. It is estimated that the real academic journals in China will change the form of series, and the number has been recovered to make room for news and consumer economic journals. The high income (more than 600-200 million) obtained by the original academic unit through the transfer of its own periodicals.
★â—★★★★★ When will you put it down?
With â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ. Some provinces have carried out pilot projects (at present, ISBN is controlled by the provincial press and publication administration, and private publishing houses are affiliated to the publishing corporation), and eight private publishing houses have obtained special permission to publish electronic publications. In fact, it has been established, which is a great progress.
The second step is the newspaper. People are allowed to run newspapers and have their own news sources. According to the judicial interpretation, the word journalist is no longer a proper term, and there are a large number of online journalists and domestic journalists. The trend from publishing houses, books, newspapers to TV stations is fixed, which is entirely based on the development of market economy.
It is estimated that it can be published in 2007, but the supervision and management will be stricter. Manage according to the rules of market economy. The state legalizes the management of media organizations. The state will formulate a large number of laws and regulations to restrict the behavior of the media and gradually reduce administrative intervention in the media to maintain the continuity of media management; The state only controls a few national media organizations and ensures their national coverage through legal means; Encourage a large number of social capital to enter the media industry, the forms of ownership of the media are diversified, and some media organizations will realize direct listing financing;
⊙-⊙ However, an application from the competent authority is still required. It may be like a travel agency, where the competent unit sends an editor and the organizer pays a deposit. For example, there are more than 6,543,800,000 in the consumer economy category, more than 500,000 in the technical economy category and more than 300,000 in the academic category. News category is more than 654.38+0.50-2 million, and the number is 2-5 million. The news editing and broadcasting department of the media is separated from other departments, that is, the organizer is separated from the publishing unit. Publishing units do not participate in the operation, but still implement the institutional management system and edit. Ensure the guiding role of the media in public opinion propaganda. Violators will be dealt with more severely, economically and legally until the publishing license is revoked.
⊙-⊙ Give some excellent and potential DM magazines (he has geographical restrictions and industry restrictions) and economic information and consumer fashion journals a publishing space. Give the folk press a space for freedom of speech. The activity of the media is the result of political reform, and culture has formed an industry. In a complete sense, the emergence of private publishing houses will make a breakthrough on the basis of the application of private universities.
★â—★★★★★ International serial number
After China's entry into WTO, China's publishing industry has not been liberalized. In the WTO negotiations, the publishing industry and the newspaper industry were not mentioned. The printing media industry in Chinese mainland allows foreign businessmen and private individuals to engage in distribution and printing at most, and it is impossible to allow them to do content. The policy of politicians running newspapers and the party controlling the media will not change in the future. At the same time, any country has publishing control, and the international serial number is a retrieval symbol of a library, not a publishing license. China's serial numbers include international serial numbers and domestic serial numbers (he is actually a publishing license, and can be published with domestic serial numbers). International serial numbers are not recognized in Hong Kong and many countries, and it is free to apply directly to France through their institutions.
At the same time, Hong Kong's publishing license is also free, but few people apply for it because of supervision and management and market capacity. For example, Hong Kong publishes 10000 periodicals every year, but only more than 750 periodicals are registered. There is a saying in Hong Kong that you should be advised to run a magazine. For magazines published in Hong Kong, samples need to be delivered on time within one month. If samples are not delivered after the deadline, a fine of HK$ 2,000 will be imposed, and copyright issues will be dealt with.
In Hong Kong, it is illegal to register unless you have to retail. Fortunately, commercial printed matter cannot be registered in Hong Kong. Therefore, the international serial number of the target is meaningless. I have observed that many magazines distributed to Chinese mainland, Hongkong and Taiwan Province do not have international serial numbers, but they all bear the sign of local landing permission.
★â—★★★ About the import of books
████ At present, there are more than 80 institutions in China that have the right to import books, but there are few terminal retail units, and some of them are still in the picture. General terminal retailing is illegal, and it is also impossible to subscribe for distribution. Business is limited, gift application is complicated and the cost is high. At present, the cost of the first phase is about 20 thousand.
At present, there are only more than 600 academic disciplines that can be publicly subscribed in China. There are also fake imports. Many serious publishing houses require book importing institutions to have import marks, but in fact, the procedure is that some institutions with the right to import books let the publishing houses pay 400-800 yuan per month in the form of special purchase reservations. Subscribe to some magazines of your own. When the relevant departments inquired by telephone, they said that there was such a thing and there was such an import. However, the person who represents the terminal distribution and sales can't protect it, and the printing house can't protect it. This is an infinite loop. At present, it can only be sold in the form of booth 1-2. Because the press and publication departments all over the country have to send samples to magazines and books sold in new provinces for review. Distribution wholesalers can't pass the customs.
⊙-⊙ Therefore, the international serial number can't catch up with the role of quasi-confirmation. It is illegal to use quasi-confirmation, and it is illegal to use the international serial number for fake import. Because illegal publications have been repeatedly attacked, it is very simple to identify illegal publications with international serial numbers, and it is difficult for news and publishing departments to let go. Because industry and commerce, public security, urban management and other law enforcement departments will directly seal up, withhold and retain. Unlike piracy and quasi-authentication, things that are difficult to identify and troublesome to investigate and deal with are managed by the press and publication department of the publishing place. If the local press and publication department thinks there is no problem, there is no problem. There will be no seizure and huge fines and criminal penalties.
⊙-⊙ Therefore, it is difficult for institutions that generally use international serial numbers to publish more than six issues. First of all, China conducts centralized inspections four times a year. Second, it can't bear the punishment. Industry and commerce, public security, urban management and press and publication can all be punished. I know a company in Shenzhen that has been working for more than a year and fined hundreds of thousands twice. The boss has nothing to do and gets paid. The staff was in pain and was locked up for several days. The part-time editor told me that he was in tears. Many attitudes of relevant departments towards criminal suspects are beyond the tolerance of a literate person.
★â—★★★ About copyright cooperation
â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ. Many small magazines earn more than 200,000 yuan a month through cooperation with foreign countries, which is also one of the profit models of magazines at present. Of course, they have to subsidize the distribution cost. Therefore, many overseas public relations articles are compiled and published by many magazines in the name of domestic authors.
★â—★★★ About Agency-assisted Publishing
â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ â–ˆ. 50,000 yuan (this is mainly the down payment and upfront expenses collected by the publishing house to avoid risks. Publishing houses are very risky, because most articles are written at present, so there is a copyright issue. If something goes wrong, the publishing house must pay in advance. After the book was published, there was a market problem. Publishing houses are public institutions, and citizens have the freedom and right to publish, but they cannot refuse to publish. Printing has a cardinal number, and the copyright risk is great. Therefore, the actual operation of a book needs 40,000-50,000, with a minimum of 30,000. Let me give you an example. A book of100000 words, printed 3000 copies, paid by the publishing house. (According to salary) Book editors proofread 80 yuan/Wanzi, * * 800 yuan, 2700 yuan for the third trial, 500 yuan for cover design/each book, and planning for book topic selection 1000 yuan/item. The general price of a book with 100000 words is10 yuan. The printing cost is 4000 yuan. Other unforeseen expenses, 1. The coefficient of 44 is 1 million. General publishing houses actually invest a little more. So publishers need to charge 1- 1. 50 thousand yuan (ISBN fee as everyone understands)
★â—★★★ About collaborative publishing
At present, most private organizations and individuals who want to run magazines can use cooperative publishing. The general procedure is to apply for the establishment of schools or educational institutions (such as management training centers, training colleges and other non-academic levels, which are relatively easy to start) or to operate research institutions. Lenovo can also be (more difficult). Find a university press (of course, the content should be close to their publishing purpose). Published in the form of a series, the cost is generally 30,000 series (the advantage is that 12 books can be published within three months, which is used in many economic information and industry advertisements at present), and the book number of a single series is around 10000. The advantage is that it can be published for many years and is easy to approve. The publishing society will help you with the third review.
Many private publishing houses (agents) run by private institutions also adopt this form and generally register a cultural or educational research institute. Apply to the Provincial Press and Publication Bureau for numbering, and jointly publish in the name of the provincial publishing house. There are two publishing houses on the copyright page, and if they have the right of general distribution, they can also bid for general distribution. The advantage is that there is no restriction on applying for ISBN, and some books that are unpopular in the scientific and academic circles can also be published through internal quasi-certification, allowing authors to subsidize publication and enter distribution channels. Many people apply for one (category) series a year, plus several internal certifications, and the income will be 300,000-500,000.
★â—★★★★★ Why can educational and scientific research institutions cooperate in publishing?
It is the beginning of publishing books on science, technology, academic and education in China's press and publication departments, and it is also the embryonic form of folk publishing houses. The future folk publishing houses and booksellers are basically this model. In particular, there are a wide range of educational institutions, most of which can appear in the form of supplementary reading materials for teaching exchanges, and internal periodicals can also be issued in the name of supplementary reading materials. At the same time, it is reasonable and legal for educational and scientific research institutions to accept donations and sponsorship, and the subscription fee for specific objects is also reasonable, and the source of funds is guaranteed. It circumvents the restrictions of internal information disclosure regulations. The approval of the press and publication department is also reasonable, and it can only be approved within some areas.
★â—★★DM DM advertising media applies for publication.
At present, there is no DM advertisement in China, and the State Administration for Industry and Commerce has an internal control standard in February 1996, that is, with the consent of the publishing department, information content that does not contain political news or literary works can be released. At present, we have seen the following:
First, any printed matter with advertising content can be approved according to the license of the region or industry, but it needs to be approved according to the advertisement of printed matter every time. At present, postal DM, telecom operator DM, financial office DM, or industrial and commercial department DM, commercial department DM. It's all in this form, because it doesn't contain information content, it can't be priced, its readability is poor, its cost is high, and its operation and development are difficult. The actual advertising revenue of DM accounts for 70% of the total advertising revenue in the west. If DM can put it down. All the above institutions will become giants.
2. Operation and distribution of more than 2,000 copies. This is a kind of printed matter distributed by the information management department in the form of paper media license. As information release, advertisements are written in different provincial management regulations, but they are generally pre-approved by the press and publication department, with paper media license number, internal quasi-confirmation number and printed matter advertisement number. The paper media license number is a one-time application, and the internal approval number and printing advertisement number are reviewed and approved one by one. This is our usual sense of DM. However, it is difficult to approve, and there are many places that are not approved. You can get a DM of HC business information and cooperate with the press and publication department. Generally, after asking their superiors, they will approve it within 2 months. (There will be interviews with competent leaders, study and publish advertising laws and regulations, and obtain an advertising review certificate. ) for specific groups, you can also get a fee license. Payment of copyright fees shall be made by 50 yuan/Thousand Words or through negotiation.