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Durex's advertising idea exploded. What other unique advertisements are there?
Seeing this title reminds me of Alipay's creativity, which seems dull, but it is full of domineering flavor. Needless to say, let's take a look at his masterpiece first.

90% of the payment records on this year's bill are for me to learn to love myself first, pay for myself first, and then love others. Every stroke is concerned.

Self: show concern, let your family spend without saying anything. The more you give, the more you love. This is naked kidnapping.

I've been with many girls. I said sweet words, but let me get used to them. You are the only one who bought her breakfast for true love. Every stroke is concerned.

Lover: This picture is very warm, but there are traps everywhere. Remember to buy breakfast in the morning, please use Alipay.

I took the train for 55 hours and slept on the sofa for 68 yuan. I want to measure it step by step. ? The world, pay for dreams? Every stroke is concerned.

Dream: Plan your future. Come on, please pay for the future.

Thousands of miles away, I press the water and electricity bill for my parents every month, and the "pay" button seems as if I have never gone far to pay my concern. Every stroke is concerned.

Parents: Filial piety depends on your performance, which will destroy you from the bottom of my heart, mainly in China culture. All virtues are filial piety first.

BB There are many people, only you, who will transfer me emergency money and a bottle of wine to pay for friendship. Every stroke is concerned.

Friend: This is to leave all your friends alone. Come on, friendship is deep. Let's drink to it. Friendship is shallow, add a touch.

Do you think Alipay takes all aspects of his family into his arms and gives you a candy? I care about everything I give. In fact, I also care, my Qian Qian, how can I not care?

So I think Alipay has launched a series of GIF creative posters. The marketing method of storytelling is really superb. Look at the persuasiveness, communication and picture sense of this copy.