1. At present, domestic marketing channels are mixed, large in quantity, small in scale, extremely irregular, scattered in management rights, lacking the scale advantage of chain stores, and difficult to manage.

2. The number of franchisees engaged in wholesale business is large, there is no regional restriction, the relationship is loose, and the control ability of downstream agencies is weak, which is easy to cause price confusion, vicious price reduction competition and "grabbing goods".

3. There is a lack of effective management and monitoring means for agency shops, with low loyalty and centripetal force and uneven service level.

4. Operators mostly adopt the traditional business model of "sitting in business", and the service ability of channel members is weak and the feedback of market information is slow.

5. Social marketing channels lack the initiative and enthusiasm to provide quality services.

6. Channel coverage is relatively simple, lacking sales service channels for group customers, commercial customers and important customers.