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Comparison of Xiaomi 12 Press Conference
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Unfortunately, Ma Yun, who founded Ali, didn't know Liu's wife, an ordinary family horse, and Wang Jianlin, who had nothing. It seems that domestic business leaders like to laugh at themselves with such remarks. At present, there is another person in this camp, that is, Lei Jun, founder of Xiaomi Company.

Lei Jun said in an interview that he had nothing at the age of 40, and later said that this statement was not "pretending". He wanted to start a great company in a down-to-earth way, but this dream still didn't come true at the age of 40. Therefore, at the age of forty-one, Lei Jun came out again and established Xiaomi Technology. It took 9 years to send Xiaomi to the top 500 in the world and successfully listed it. It can be said that Lei Jun's life is full of legends. Today, let Lei take you back to the road taken by the China technology tycoon.

When Lei Jun was still in college, he watched Fire in Silicon Valley in the library. This book has a great influence on him. He decided to be an extraordinary person and start a great company. Later, Lei Jun completed four years of college studies in two years. During his college years, he got the first bucket of gold (1100,000 RMB) through his own software. After graduation, I first worked in the Institute of Space Administration, and later, under the persuasion of Qiu Bojun, I entered Jinshan Company and became the sixth person in Jinshan Company.

During his stay in Jinshan Company, Lei Jun realized the working mode of 7* 16, which was called the industry model worker, which also made him appointed as the deputy general manager only half a year after joining Jinshan Company. Of course, this experience in Jinshan also gave him enough experience and lessons. He believes that blindly doing software will be eliminated by society. Only by connecting with the Internet era can he realize his ideal and become an extraordinary person.

After Jinshan was officially listed, Lei Jun resolutely resigned from Jinshan. At this time, Lei Jun has already achieved financial freedom, but he still thinks that he is not doing well enough and has nothing but money. So 40-year-old Lei Jun founded a small team of only 14 people and founded Xiaomi Technology in Zhongguancun, Beijing. 20 1 1, Xiaomi mobile phone was officially launched. It took only 37 hours to sell 400,000 Xiaomi mobile phones, with sales reaching 800 million yuan. Lei Jun thus said the famous saying: "Standing at the typhoon mouth, even pigs can fly."

2011August16th, in the center of the stage of 798 art, Lei Jun was dressed in a black T-shirt and dark blue jeans. He was the CEO of Xiaomi Technology. He appeared with "a top smart phone" and told more than 800 listeners about his birth history. 1.5GHz dual-core processor, 8-megapixel camera, 4-inch screen, 1G memory +4G memory ... This is the configuration of Xiaomi generation and other flagship machine configurations at that time. However, in terms of price, the price of Xiaomi generation is 1999 yuan, which is difficult to sell.

At that time, the price of mainstream flagship mobile phones was generally more than 4,000 yuan, so many consumers who could not afford flagship machine had to buy some knockoffs to use, not to mention that ten years ago, even now, many consumers were reluctant to buy expensive flagship machine. Xiaomi is not the first smart phone manufacturer in China, but it is definitely the first domestic manufacturer who dares to sell the price of high-equipped mobile phones to everyone.

It can be said that the birth of Xiaomi mobile phone directly lowered the average selling price of the domestic mobile phone industry. If other manufacturers don't want to be robbed of customers by Xiaomi, they must fight price wars with Xiaomi. In other words, we introduce cost-effective models to reduce the price of mobile phones, and the ultimate beneficiaries are our consumers.

In addition to the low price, Xiaomi's exploration in science and technology is also in line with Lei Jun's philosophy. Xiaomi is the first manufacturer in the world to put forward the concept of full-screen mobile phone (Sharp only puts forward the concept of borderless), and Xiaomi MIX is also regarded as the beginning of full-screen work, not only because of the extremely high screen ratio, but also because of Xiaomi's promotion of the concept of full screen.

Before the official release of Xiaomi MIX, all Android phones have CDD that conforms to the corresponding Android version. At that time, the CDD of Android 6.0 required the screen ratio to be between 4: 3 and 16: 9. Devices that don't conform to CDD can't pass the CTS test of Google, that is, they can't use the Android system, let alone go public.

Android 6.0 CDD requires a screen ratio of 4 to 3 and 16 to 9.

After half a year's communication and mediation between Xiaomi and Google team, Google finally changed the restriction of CDD on screen ratio, paving the way for other friends to produce "non-standard ratio" screens later. It can be said that you can use a full-screen mobile phone, and Xiaomi and Lei Jun are the heroes that can never be ignored.

In addition to our most familiar Xiaomi mobile phone, Xiaomi has been committed to making users' lives more scientific and technological, such as promoting the functions of NFC bus cards. Xiaomi is one of the earliest mobile phone manufacturers in China to deal with traditional government departments, and its docking process is naturally very long and painful. When it is completed, it will be much easier for other manufacturers to follow up this function. As we all know, NFC function has almost become a necessary function for users to use public transport.

Lei Jun also said in many interviews that Xiaomi can achieve this point today without the ecological chain. The goal of Xiaomi ecological chain is to connect all kinds of intelligent hardware around a person or family to form a large network, so that users can enjoy the convenience of high cost performance. It mainly includes Xiaomi mobile phone, TV, bracelet, router, power supply, air purifier, rice cooker and many other product lines. While gaining market share, Xiaomi has also supported many related supply chain enterprises in disguise, which is mutually beneficial and win-win. Why not?

20 15 lei jun was elected as the business person of Forbes Asia 20 14. The acceptance speech commented on him: "Under the leadership of Lei Jun, Xiaomi swept the Asian market with cheap smartphones, which promoted the trend of producing powerful electronic devices at affordable prices to cover a wide range of people around the world."

"People are great because they have dreams. As long as I have such a dream and realize it, I will have no regrets in my life. I can't achieve it, I feel at ease. " This is the original words of Lei Jun, and it is also the driving force that supports his efforts for decades. Before Xiaomi was founded, Lei Jun could have enjoyed his old age by virtue of his achievements and the shares of many enterprises, but he didn't want to give up his ideal, so Xiaomi was born.

Although Lei Jun used Xiaomi to "hang" international brands such as Apple and Samsung at the press conference more than once, everyone knows that although Xiaomi does have the ability to wrestle with these big brands, it is still a bit immature compared with them. Xiaomi still has a long way to go to truly become a great company in Lei Jun's mind.

"Excellent companies earn profits, great companies win people's hearts", Xiaomi's ten-year development, from small companies to the world's top 500. It has brought us a lot of black technology again and again, making electronic products more popular. I sincerely wish Xiaomi better and better, and will bring us more high-quality scientific and technological products in the future.

"Please join us and always believe that good things are about to happen." -Lei Jun

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Click on the head of Lei Technology at the top of the article, and reply to "Play Computer" by private message to get a collection of computer games.