The word "Baidu" comes from a sentence by Xin Qiji, a poet in the Southern Song Dynasty 800 years ago: people look for him for thousands of Baidu. This sentence describes the poet's persistent pursuit of ideals. 1At the end of 999, Li Yanhong, who was in Silicon Valley, saw the great development potential of China's Internet and Chinese search engine services. With the dream that technology will change the world, he resolutely quit his high-paying job in Silicon Valley, and with the patented technology of search engine, he founded Baidu Company in Zhongguancun on June 65438+ 10/.
Baidu has tens of thousands of R&D engineers, which is the top technical team in China and even the world. This team holds the most advanced search engine technology in the world, which makes Baidu a high-tech enterprise in China with the core technology of the world's cutting-edge science in China, and also makes China one of the only four countries in the world with the core technology of search engines except the United States, Russian and Korean. [ 1]
name of the company
Baidu (the world's largest Chinese search engine)
Foreign name
Baidu (the world's largest Chinese search engine)
Headquarters location
Baidu edifice, No.0/0, Shangdi 10th Street, Haidian District, Beijing, China
Founding time
June 5438, 2000+10 month
scope of business
network information system
quick
navigate by water/air
Company concept, financial report, data product manual, multilingual building facilities management team, Baidu memorabilia
company profile
Baidu is the world's largest Chinese search engine, China's largest integrated Internet service company with information and knowledge as its core, and the world's leading artificial intelligence platform company. On June, 2000, 65438+ 10/was founded in Zhongguancun. The founder of the company, Robin Li, holds the patent of hyperlink analysis technology, which makes China one of only four countries in the world with the core technology of search engine besides the United States, Russia and South Korea.
As the world's largest Chinese search engine, Baidu responds to billions of search requests from more than 100 countries and regions every day, which is the main entrance for netizens to obtain Chinese information. With the mission of "making the complex world simpler with technology", Baidu constantly adheres to technological innovation and is committed to "becoming the world's top high-tech company that understands users best and can help people grow up best".
Baidu is the largest integrated Internet service company in China with information and knowledge as its core. Driven by AI, Baidu's mobile ecosystem is the largest in China with information and knowledge as its core, with Baijiahao, smart applets and hosted pages as its main pillars. In 20 19, the scale of Baidu users exceeded 10 billion. Baidu App has 200 million daily active users and the information flow ranks first in the country. Hundreds of creators reached 2.6 million. Baidu smart applet is the only completely open source applet platform in China, with a monthly user scale of 3160,000. Six knowledge products, including Baidu Know, Baidu Encyclopedia and Baidu Library, have produced more than 654.38 billion high-quality contents, building the largest knowledge content system in China.
Baidu is the world's leading artificial intelligence platform company. Baidu Brain is the only "software and hardware integrated AI production platform" in China, and it is the epitome of Baidu AI, which outputs more than 240 AI capabilities in all directions. Flying Paddle is the first and only industrial deep learning platform with comprehensive open source and complete functions in China, and it is an "operating system in the intelligent age" independently developed by China. Baidu AI Cloud is an important carrier and exporter of Baidu AI To B business and an intelligent leader in the industry. Mini Assistant is the largest interactive artificial intelligence operating system in China, with the largest and most prosperous interactive artificial intelligence ecosystem in China market. In June 5438+February, the number of voice interactions of mini assistants exceeded 5 billion. As the largest open platform for autonomous driving in the world, Apollo represents the strongest autonomous driving strength in China. At present, three open platforms have been formed: automatic driving, vehicle-road coordination and intelligent vehicle association. In terms of autonomous driving, China ranks first in more than ten items, and its technical strength leads the industry.
Based on technological innovation, Baidu leads the world in innovation investment, R&D layout and talent introduction. According to the Technical Analysis Report of China Artificial Intelligence Patents issued by the National Research Center for Industrial Information Security Development, Baidu ranked first with 57 12 China artificial intelligence patents in 20 19 years.
Baidu has been adhering to the social responsibility concept of "better technology", insisting on using innovative technology, focusing on solving social problems, fulfilling the social responsibility of corporate citizens, and making continuous efforts to help users around the world create a better life. Baidu has set up a special fund for epidemic situation and public health safety of 300 million yuan to support a series of anti-epidemic work such as drug screening and research and development for new diseases such as novel coronavirus, as well as the popularization and dissemination of public health safety information in the longer term. Baidu's "AI tracing people" project cooperates with the Ministry of Civil Affairs, and with the help of cross-age face recognition technology, tens of thousands of lost people have been reunited with their families. At present, Baidu's Benefit Plan has received applications from more than 300 non-profit organizations, covering a wide range of social issues such as education, environmental protection, medical care and poverty alleviation. [ 1][3][4][5]
Corporate philosophy
Baidu is an innovative high-tech company with the mission of "making the complex world simpler with technology".
Baidu's mission: use technology to make the complex world simpler.
Mission: Make the complex world simpler through technology.
Baidu's vision: to become the world's top high-tech company that understands users best and can help people grow [4]
Vision: To become the top technology company in the world that best understands the needs of users and promotes their development.
Baidu's core values: simplicity and reliability
The Analects of Baidu Culture
People must do what they like and are good at. Don't follow the trend, don't waver, stay focused and keep learning mentality. The company will never go bankrupt in 30 days. Everyone should pick up the rubbish on the ground. Baidu belongs not only to Li Yanhong, but also to everyone. We must find the best talents. Give the most freedom, allow trial and error, and prove yourself. Speak with the results, make outstanding talents stand out, be willing to accept challenges, talk without beating around the bush, and treat things wrong. Baidu has no corporate politics. When encountering new things, first look at what others do, listen to the opinions of most people and discuss with a few people. Make your own decisions. A person's most important ability is judgment. Solve * * * sexual problems with processes. Innovation and change. Not just superior. Problem-oriented. Let the data speak. Efficient execution. Make fewer promises. Do things to the extreme. User needs determine everything. Make the product simple, simple, fast iterative and more beautiful. You are not alone. Break departmental barriers and actively share.
Talent view
Recruit the best people, give the most space, see the final result, and let the outstanding talents stand out.
"Internet companies, the most valuable thing is people. Our offices and servers will depreciate, but every employee in a company is always adding value. "
"For a person to come, we pay more attention to whether you can create, whether you can create value for yourself and whether you can bring a better experience to users. This is what Baidu cares about and values. " Li yanhong
Financial report data
20 15' s fourth quarter financial report shows that Baidu's revenue186.99 million yuan, up 33 1% year-on-year, of which the proportion of mobile revenue continues to rise to 56%; In 20 15, Baidu's total revenue was 66.382 billion yuan, a year-on-year increase of 35.3%, and its performance exceeded Wall Street's expectations. Baidu shares rose 1 1.24% after hours to close at 176 USD. [6]
20 16 unaudited financial report for the fourth quarter and the whole year. Excluding the impact of where to go, Baidu's revenue in the fourth quarter was1821200 million yuan (about 2.623 billion US dollars), which was the same as the same period of last year, of which mobile revenue accounted for 65%; In 20 16, the total income was 70.549 billion RMB (about 10 1.6 1 billion USD), with a year-on-year increase of 1 1.9%. Baidu 20 16' s fourth-quarter results met Wall Street's expectations. [7]
20 17 in the fourth quarter, Baidu's revenue was 23.6 billion yuan (about 3.62 billion US dollars), up 29% year-on-year, of which the proportion of mobile revenue continued to rise to 76%. In 20 17, Baidu's total revenue was 84.8 billion yuan (about1303 million US dollars), up 20% year-on-year. 20 17 fourth quarter results and annual results exceeded wall street expectations. Excluding the impact of Baidu's mobile games and Baidu's take-out, Baidu predicts that it will reach 201986 billion yuan (about 3.05 billion US dollars) to 20.97 billion yuan (about 3.22 billion US dollars), up 29% to 36% year-on-year. This indicator also exceeded Wall Street's expectations. [8]
20 18 unaudited financial report for the fourth quarter and the whole year. The data shows that Baidu's revenue in this quarter was 27.2 billion yuan (about 3.96 billion US dollars), a year-on-year increase of 22%, exceeding Wall Street's expectations; The net profit is 2 1 100 million yuan (about 303 million US dollars). The total income in 20 18 years is RMB102.3 billion yuan (about148.8 billion US dollars). [9]
20 19 unaudited financial report for the fourth quarter and the whole year. In the fourth quarter, Baidu achieved revenue of 28.9 billion yuan, and the net profit attributable to Baidu reached 9.2 billion yuan (non-GAAP), a year-on-year increase of 95%. 20 19 revenue107.4 billion yuan. [2]
Product manual
Baidu products
Baidu, you will know.
Internet search: the world's largest Chinese search engine
As the world's largest Chinese search engine company, Baidu has been committed to enabling netizens to obtain information more equally and find what they want. Baidu is the main entrance for users to obtain information. With the development of mobile Internet, Baidu web search has completed the transformation from PC to mobile, from connecting people and information to connecting people and services. Users can visit Baidu's homepage on PC, Pad and mobile phone, and find the information and services they need instantly through words, voice and images.
Baidu (Baidu App): the preferred search and information client for 700 million users.
Baidu App is a mobile phone "search+information" client used by 700 million users. Combining search function and intelligent information recommendation, based on professional vertical channels such as Baidu webpage, Baidu picture, Baidu news, Baidu know, Baidu encyclopedia, Baidu map, Baidu music and Baidu video, it provides users with more rich and practical functions and services.
Baidu Map: A New Generation of Artificial Intelligence Map
Baidu Map is a platform that provides users with travel-related services including intelligent route planning, intelligent navigation and real-time traffic conditions. As a "new generation of artificial intelligence map", Baidu map has realized the whole process of voice interaction covering user control, and introduced practical functions such as AR step guidance and AR tour guide.
Baidu, connecting people and services.
Baidu glutinous rice: save money and worry more!
Baidu glutinous rice brings together many products related to life services, such as food, movies, hotels, leisure and entertainment, travel and housekeeping services. , and has access to Baidu takeaway and Qunar. Com resources solve all the problems related to eating, drinking and having fun in one stop, and gradually improve the ecological layout of Baidu glutinous rice O2O.
Baidu, everyone's stage
Baidu Post Bar: Post Bar, find an institution.
Baidu Post Bar, the largest Chinese community in the world. Post Bar is a topic exchange community based on keywords, which is closely combined with search, accurately grasps the needs of users and builds a unique interactive platform for "topics of interest". The catalogue of Post Bar covers society, region, life, education, entertainment stars, games, sports, enterprises and other aspects, and it is currently the largest Chinese communication platform in the world.
Baidu Encyclopedia: the largest Chinese encyclopedia in the world.
Baidu Encyclopedia is an open and free online encyclopedia platform, which aims to build a Chinese information collection platform covering all knowledge fields. Baidu Encyclopedia emphasizes the participation and dedication of users, fully mobilizes the power of Internet users, gathers the brains and wisdom of hundreds of millions of users, and actively exchanges and shares them.
Baidu knows that there is always someone who knows the answer to your question.
Baidu knows that it is an interactive knowledge question-and-answer sharing platform under Baidu and the largest Chinese question-and-answer platform in the world. The majority of netizens asked questions on Baidu Know according to actual needs, and immediately got online answers from hundreds of millions of netizens.
Baidu Library: Let everyone improve themselves equally.
Baidu Library is a knowledge platform published by Baidu for users to share documents online, and it is the largest open platform for Internet learning. Users of Baidu Library can upload, read and download documents online on this platform.
Watch the video: share the beauty and see the world
Good-looking video platform has exclusive short video content sources, covering funny, music, movies, entertainment, games, life, sketches, military, cars, news and other all-round high-quality video content. Is a professional short video aggregation platform. Hundreds of thousands of video creators provide a full range of video content for 700 million Baidu eco-users through good-looking videos, and the number of views is as high as several billion times a day.
Baidu, Internet Life Assistant
Small degree: the ubiquitous personal assistant of artificial intelligence
Baidu is the pioneer of conversational artificial intelligence in China. From Baidu World of 20 15 to DuerOS, to DuerOS of 20 17, and to a series of small-scale intelligent hardware products of 20 18, the artificial intelligence ecology of Baidu's software and hardware integration has been formed. Xiao Di currently covers Xiao Di series intelligent hardware, Xiao Di assistant software service (built-in third-party partner hardware and mobile APP) and Xiao Di interactive artificial intelligence operating system.
Small car operating system
Small-scale on-board OS: a complete artificial intelligence vehicle networking system solution for mass production, which has three characteristics of integrity, multi-mode and openness, including five components: large-screen smart car, LCD dashboard, streaming media smart rearview mirror, small-scale on-board robot and AR-HUD smart windshield, providing users with excellent in-vehicle interaction experience.
Baidu Apollo Enterprise Edition
Baidu Apollo Enterprise provides mass-produced, customized and safe autonomous driving and car networking solutions for auto companies, suppliers and travel service providers. Including small car OS, high-speed scene autopilot, parking service, minibus autopilot and map data service platform.
Baidu car networking
Baidu car networking is the pioneer of Apollo, the builder and core export of Baidu AI-enabled car scenes, and the core and important part of Baidu's artificial intelligence strategy. It has leading core capabilities such as voice semantics, multimodal interaction, driver monitoring and vehicle information security in the industry, providing a full range of car networking ecology and services, and accelerating the landing of products in the field of artificial intelligence car scenes.
Smart applet: an open ecology that intelligently connects people and information, people and services, and people and everything.
Smart applet is a new application form based on Baidu APP, which can be developed and run at one time. It can be run on Baidu App or other cooperative apps to help developers get more traffic. No need to install, just click and use, the experience is comparable to App, and users can get the services and information they want more quickly.
Baidu Mobile Assistant: The Most Popular App Store
Baidu Mobile Assistant is the authoritative resource platform for Android phones. Its distribution market share ranks first in the market for ten consecutive quarters, and it has the most comprehensive and best resources for applications, games and wallpapers, helping users to search accurately, download at high speed and manage easily in the vast resources.
Baidu network disk: let beauty accompany forever.
Baidu network disk is a cloud storage service launched by Baidu, which not only provides users with free storage space, but also can synchronously manage photos, videos, documents, address books and other data between mobile devices and PC clients across platforms. Baidu network disk also supports adding friends, creating groups and sharing across terminals anytime and anywhere.
BAIdu ai cloud
Baidu's intelligent cloud computing service platform for enterprises and developers, as the carrier and source power of Baidu's AI strategy, Baidu AI Cloud is the cloudization of Baidu's brain, bearing the 150+AI capability of Baidu's brain and providing technical support for Apollo and DuerOS.
Baidu mobile phone input method: better expression.
The mobile phone input method used by 900 million users has won many awards such as "Excellent Application of the Year" and "Most Popular Input Method". Large vocabulary, intelligent association of words, support for multiple input methods, and smooth typing; Voice input is high-speed and accurate, which supports free speaking in Chinese and English and dialect. Provide thousands of personalized skins, emoticons, facial expressions and popular characters updated every day to help young users express themselves in a personalized way.
Baidu browser: be an interesting person
Baidu mobile browser is a browsing product independently developed by Baidu, which is tailored for mobile Internet users. On June 20th11,15, the public beta was officially launched, with extremely fast kernel and strong power, providing super-intelligent search and integrating Baidu's quality service.
Hao 123: the internet starts here.
Hao 123 was founded on 1999 and was acquired by Baidu in 2004. As the core product of Baidu, hao 123 timely collects websites including popular categories such as music, videos, novels and games, and combines them perfectly with search to provide the simplest and most convenient online navigation service for China netizens, redefining the concept of online navigation.
Baidu security: it is safer to have AI.
Baidu Security is Baidu's leading security brand, based on AI and big data. It is a summary and refinement of Baidu's best practices in Internet security 18. The business consists of five matrices: AI security, mobile security, cloud security, data security and business security, covering all kinds of complex business scenarios of Baidu, and exporting leading security products and industry integration solutions to individual users and business partners.
Doctor Baidu: More authoritative, more convenient and richer, connecting people and medical services.
Baidu doctor has built a product system for ordinary users, doctors and hospitals, including Baidu doctor, Baidu doctor workbench, Baidu medicine and medical direct number. To realize the business model of two-way choice between doctors and patients, so as to optimize the allocation efficiency of medical resources, improve the work efficiency of all parties and improve the patient's medical experience.
Baidu business service, the engine of new productivity
Baidu Commercial Services integrates search, information, video, offline scene screen, alliance traffic and other resources to form a media matrix covered by all users in the whole scene. Relying on AI technology and big data capabilities, it provides a complete set of intelligent marketing solutions such as consumer insight, automated creativity and merchant applets. Provide enterprises with all-round commercial services such as brand building, effect promotion and consumer operation.
20 19, digital marketing will enter the 4.0 era with AI intelligent marketing as the core. Baidu's commercial services will achieve the "four new synergies" upgrade of new connections, new scenes, new traffic and new brands, and will be fully applied to core commercial products such as search promotion, information flow advertising, brand marketing and commodity promotion.
Brand-new search promotion: from traffic operation to consumer operation, apply AI capabilities in the whole link such as intention identification, traffic, creativity and advertisement matching, open up online and offline scenarios, realize full coverage of user scenarios, and continue to provide marketing and consumer operation capabilities for all major customers and small and medium-sized local customers.
Information flow advertising: it forms a "search+recommendation" dual engine with search promotion. While fully applying AI technology, we will integrate original traffic and high-quality alliance traffic resources such as Baidu APP, good-looking videos and national videos, support various forms of advertising creativity such as pictures, videos and AR, provide convenient and easy-to-use marketing tools, and provide one-stop information flow marketing services for enterprises.
Brand marketing: aggregate online and offline resources, provide platform support for brand growth of business partners, empower brand marketing with big data, realize mental marketing with AI, and help brands achieve product effect synergy in brand building, brand communication and brand transformation with Baidu's fully integrated marketing digital platform Omni Marketing, accurately and effectively find target consumers, and finally realize effective transformation of consumers through appropriate media.
DPA (Dynamic Product Advertising): AI-driven precise marketing of thousands of people, intelligently connecting people and goods, drawing people's portraits based on big data and dynamically identifying intentions, and matching goods and intentions based on structured commodity data and realizing them.