2. Communicate (discuss) with customers with ten hearts and ten minds, have confidence in contacting customers, be careful in observing customers, be sincere in caring for customers, be tempted by interests, be careful in presenting products, be patient in communicating with customers, grasp customers' curiosity, make good use of customers' herd mentality, be cautious in handling objections, and have a normal mind about customers' purchase decisions;
3. Promote purchase. Seize the opportunity of the transaction, skillfully promote the purchase, testing, inspection, invoicing and assistance in payment, seeing off customers and returning to customers.
Tough personality, rich knowledge and service-oriented spirit are the three basic qualities necessary for a successful shopping guide.
Extended data
Literally speaking, shopping guide is the process of guiding customers to buy. Consumers often have less doubts when they enter the store, which hinders the realization of buying behavior, while shopping guide is to relieve consumers' psychological doubts and help consumers realize buying.
Detailed explanation
The appearance of shopping guides is the inevitable product of "buyer's market" and "channel economy". In fact, the "channel economy" is closely related to the "buyer's market": due to the formation of the buyer's market, the status of channel terminal distributors is increasingly prominent, so terminal manufacturers not only demand resources such as price, booth and POP, but also emphasize terminal construction and delivery capacity.
In order to maintain the terminal image and ensure the delivery capacity, factories often have to submit to the terminal business. On the other hand, sending shopping guides often becomes an effective weight for factories to force terminal businesses to make money, settle accounts and provide better positions.
Shopping guide is an important link to complete the whole sales work and realize the exchange of goods and money. The shopping guide is the key person to realize this key leap. Getting customers to pay for the company's products is a difficult process. A shopping guide must have sufficient reasons to make customers willing to buy products and make customers feel that the products he buys are worth the money.
To do this, we must explain the function of the products sold in detail and patiently, and let the customer know that this function is exactly what he needs. To do this, shopping guides need to use a lot of promotion means and skills in the promotion process.
In addition, the shopping guide is the only factory staff that customers can contact. The shopping guide embodies the company image. Before the customer has a deep understanding of the product, his knowledge of the company directly comes from the feelings and impressions given to him by the shopping guide. Good shopping guide service can cultivate a large number of loyal customers for the company, improve brand awareness and cultivate potential markets.
References:
Baidu Encyclopedia-Shopping Guide