"JXYKIDS" belongs to the brand of Zhejiang Haichuang Clothing Company, and comes from the IP characters in the reading "Jiang's School" designated by junior high school teachers.
The product design of "JXYKIDS" children's wear takes simplicity and comfort as the core, advocates the clothing design style of "simplicity and elegance, but does not publicize individuality", and advocates a healthy and comfortable life close to nature and returning to nature. Combine soft and warm colors with children's innocent nature, and hope that the baby will shine like sunshine all the time.
Brand core value: book IP, brand original design
Brand style: simple fashion, retro, Japanese and Korean style.
Product positioning: comfort, individuality and simplicity.
Age: 2- 14 years old children