In order to expand sales or gain other benefits, A sold the goods to D ... which caused cross-selling.
If the sales price of A in D area is lower than that of B, it will seriously affect the market sales of B. If it has the intention of suppressing B, it is malicious collusion.
Question 2: What is the difference between cross-selling and cross-selling? The difference between cross-selling and cross-selling is one thing. It's just a matter of luck.
The concept in economics is that different market supply oligarchs, in order to effectively control market resources, take advantage of the defects and loopholes of market mechanism in different regions and different demand environments, take means and tools that violate market rules for a specific commodity supply object, and attack each other's supply system and effective demand system purposefully through means such as price, so as to achieve the goal of completely controlling market effective resources.
Jumping goods is a commercial behavior, the purpose is to make a profit. From the commercial behavior, dealers consciously sell across their own sales areas, which belongs to goods smuggling. The concept of economics is that different market supply oligarchs, in order to effectively control market resources, take advantage of the defects and loopholes of market mechanism in different regions and different demand environments, adopt means and tools that violate the market rules for a specific commodity supply object, and purposefully attack each other's supply system and effective demand system through means such as price, so as to achieve the goal of completely controlling effective market resources.
Cross-selling, also known as cross-selling and cross-selling, is a vicious marketing phenomenon that branches or middlemen of companies in commercial networks are driven by interests, making the products they sell cross-regional, causing market turmoil and price chaos, and seriously affecting the reputation of manufacturers.
Question 3: What do you mean by market speculation? For example, a product in Area A and Area B has exclusive distribution in the area designated by the manufacturer, and D merchants in Area A go to Area B to purchase goods, or products in Area A are sold to Area B, all of which are called goods smuggling. The concept of "area" can be large or small, which is decided by manufacturers and distributors. The purpose is to protect products from vicious competition.
Generally speaking, the reason why goods flee is because the market environment is different, and the prices and promotional activities set by manufacturers or local distributors are also different. For example, manufacturers will support areas that are difficult to sell and get lower prices. There are also some reasons for fleeing goods just to save logistics costs, both of which are to save money. There are also local competitors who deliberately disrupt the low-price sales of a batch of goods in other places, with the aim of disrupting the peak season sales of competitors and competing products.
The consequence of goods smuggling is that the smuggled market will be more difficult to sell, with low profits, and even the reputation of local distributors will be marketed, which will make people misunderstand the price and even the character.
Generally speaking, manufacturers and distributors deal with smuggled goods by fines, counterfeiting, cancellation of agency rights and so on. There is a clear code on the product, which can determine which region it is from, and then code it when leaving the warehouse to confirm which dealer or even which salesman it is sent to. In this way, when someone finds goods from other areas in this area, they can follow the trail.
Question 4: The reason why commodities flee (1) is to seize the market with more kickbacks; (2) The preferential policies given by suppliers to middlemen are different; (3) Suppliers are not sure about the sales of middlemen; (4) poor sales in the jurisdiction caused a backlog, and the manufacturers refused to return the goods, so the dealers had to sell in the best-selling market; (5) Different transportation costs-self-delivery, lower cost, and space for goods to escape; (6) The sales task stipulated by the manufacturer is too high, forcing the dealers to flee goods; (7) Market retaliation is aimed at maliciously destroying the other market.
Question 5: What do you mean? It refers to the cross-regional sales of products and even the online sales of cosmetics.
In fact, it is exactly the same product price, which damages the existing sales system.
The solution is not only the sales policy and contract terms, but also the technical solution to prevent the goods from escaping.
There are some carefully selected companies in Shenzhen, which have been in this industry for a long time.
Question 6: What is cargo smuggling? What are the disadvantages? How to prevent and control cargo smuggling? First, what is the so-called psychic? The so-called goods smuggling is a marketing phenomenon that agents and branches at all levels in the distribution network are driven by interests, so that their products are sold across regions, resulting in price confusion, which makes other dealers lose confidence in products and consumers lose trust in brands. Many enterprises are full of confidence in their own sales system when exploring the market. At present, there are three main modes of domestic sales channels, namely distribution system. Agency system and branch system, these three sales models have their own advantages, but the channel management also has its own difficulties. The management of channel includes not only the management of channel itself, but also the management or monitoring of quality, especially price. > There is an article in the book > The famous doctor Bian Que gave Cai Huangong four free diagnoses, which is why he is afraid of medical treatment. In fact, our marketing disease can also be divided into four levels. First, there are problems with the quality of goods (such as expired goods); Followed by blood and gastrointestinal diseases: meridian distortion; Then the price is chaotic, which is already a disease in the bone marrow; It has reached the point where the patient is blind before selling goods. Second, the harm of selling goods is the process of delivering products to consumers. Among the marketing elements, channel is like human blood, and price is the blood factor to maintain the normal circulation of blood. Products are transported from the heart of marketing-enterprises to the terminal along the blood. Once the price is chaotic, it will trigger a chain reaction. First of all, dealers lose confidence in product brands. The most direct motivation for dealers to sell a brand product is profit. Once there is price confusion, the normal sales of sellers will be seriously disturbed, and the reduction of profits will make sellers lose confidence in the brand. The seller's confidence in product quality is based on extensive struggle at first, which is air support, followed by the cooperation of ground forces and marketing monitoring. Price monitoring. When the goods fled, resulting in price confusion, the seller's confidence in the brand began to gradually lose, and finally refused to sell the goods. Secondly, chaotic prices and fake and shoddy products flooding the market will erode consumers' confidence in the brand. Consumers' confidence in the brand comes from a good brand image and a standardized price system. As I said before, one of the characteristics of famous brands is that they are more expensive than others. This is the market demand for famous brands from the price point of view. Goldlion learned a profound lesson from it. Goldlion has successfully created a good image of the men's world through a large number of widely spread and high-quality products. However, in the early days, the management of counterfeit goods and goods smuggling was not strict, and the regional price difference doubled or even multiplied. Consumers are afraid to buy Goldlion, and it is difficult to distinguish between true and false. As a well-known brand, the reinsurance value of Goldlion is pale and powerless. Another example is Saatchi leather goods with wrong price positioning. Saatchi leather once created a high-end and distinguished brand image, but it did not control the Hong Kong market well, so it was promoted in various department stores by way of stall sales. It gives people a low-grade feeling and impacts the well-known brand image of Saatchi leather goods. Thirdly, the phenomenon of commodity smuggling leads to price confusion and channel blockage, which seriously threatens brand intangible assets and normal operation of enterprises. In the era of brand consumption, the premise for consumers to buy goods by name is the trust in brands. The price confusion caused by commodity smuggling will damage the brand image. Once the brand image is not enough to support consumer confidence, the brand management strategy of enterprises will suffer a disastrous blow. The reason why enterprises can create a famous brand in a short time is because it coincides with the opportunity of market transformation. Once the market economy system in China is perfect and the market is divided, it is difficult for enterprises to create famous brands from scratch. In countries with mature market economy, it is extremely difficult to create a famous brand, and the probability of success of a new brand is only about 5%. In other words, 95 of the 100 brands are unqualified. In western developed countries, enterprises do not set foot in manufacturing easily, because it takes about 1 billion dollars to successfully promote a brand, while it takes 50 million yuan in China, usually only three years or even less. Therefore, the complete operation of the brand is actually a process of preserving the product value and spleen. As an important aspect of brand management, commodity smuggling should be highly valued by marketers. Quofa first, block the source. There should be a department in charge of enterprise sales. There should be multiple departments in charge. > & gt
Question 7: What is cross-selling? The so-called cross-selling is jargon, and the goods of the same manufacturer will be divided into regional markets. The so-called cross-selling is to sell the goods that should be sold in this market to the managers or employees at the bottom of another regional market.
Question 8: What do you mean by smuggling goods? Simply put, the conscious sales of dealers across their own sales areas are goods smuggling.
For example, my business scope is in Henan, dealing in leather shoes, but Shandong lacks leather shoes, so I will go to Shandong to dump leather shoes.
Question 9: What do you mean by "out of stock"? Yes, that's what I said upstairs My shop is out of stock, so I have to "purchase" from other shops at the expected price. Generally speaking, it is a good relationship, and it will never be an enemy.
Question 10: What do you mean by smuggling goods? It is through companies like Lian Win Cathay Pacific that anti-counterfeiting codes are designed. After code spraying, packaging and container code setting, it is scanned, recorded and resold in storage. Among them, dealers and chain stores manage goods through management systems to prevent the loss of goods. Consumers and market inspectors can make inquiries by telephone, SMS and computer.