First, the specific practices of corporate culture construction of the project
(A) improve the organization, improve the enterprise mechanism
The core competition among enterprises is cultural competition, and the highest level of enterprise management is cultural management. If our enterprise wants to be in an invincible position in the market competition, it must strengthen the consciousness of strengthening enterprises by culture and raise the construction of soft power of enterprise culture to a strategic height. Under the correct guidance and leadership of the person in charge of the project, all the staff of Harbin-Dalian Railway take the project as their home and the construction as their business, and always maintain the grand strategy and magnanimity of the project culture construction, and strive to create high-quality products of Harbin-Dalian passenger dedicated line, portray details, carve their hearts, create an artistic palace of the project culture construction, and promote the high-level operation of the cultural strategy.
The first is to strengthen the organizational leadership system. To promote the construction of enterprise culture, we must strengthen organizational leadership. We set up a leading group for project publicity and reporting headed by the secretary of the Party branch of the project. Actively organize project culture construction in combination with the company's specific corporate culture construction policies and strategies. At the beginning of the project, from the reality, fully improve the management system of project culture construction, formulate specific implementation plans, assign responsibilities to people, and make solid arrangements for the implementation of various tasks. It has formed a working pattern in which the top leaders of the party and government have their own responsibilities, all departments cooperate closely and operate as a whole.
The second is to strengthen the working mechanism. Corporate culture focuses on construction and implementation. Harbin-Dalian railway project emphasizes the implementation of three synchronizations according to the requirements of the company's corporate culture development. First, adhere to the simultaneous deployment with construction production. From the beginning of the establishment of the project department, clear requirements were put forward, and a special person was appointed to be responsible for the project culture construction to ensure the high starting point and high standard project culture construction. The second is to insist on synchronous inspection with construction production. The person in charge of the project personally went to the site for inspection, and the project cultural construction and construction production were implemented simultaneously, which ensured the implementation of the project cultural construction implementation plan in the project. Thirdly, adhere to the synchronous arrangement of project cultural construction funds and enterprise capital plans to ensure the needs of project cultural construction.
The third is to strengthen and popularize the concept of corporate culture. At the beginning of the project, employees were given intensive training and learning in project culture construction, and various forms such as meetings, symposiums, documentaries, bulletin boards and company websites were fully utilized. Carry out extensive and in-depth publicity, so that on the basis of high recognition, everyone will consciously take the company's corporate culture concept system as their own action guide, and constantly strengthen the corporate concept awareness of all employees. The promotion and implementation of the corporate culture concept of the project effectively promoted the harmonious development of the project and inspired the enterprising spirit of employees, thus effectively promoting the smooth progress of the construction work.
(2) Make solid progress and strive to enhance the cohesion of the people.
In promoting the corporate culture construction of the project, we have always implemented the people-oriented policy, focused on caring for the sufferings of employees and improving their material and cultural living conditions, and made overall planning and comprehensive construction of the project department, which greatly mobilized the enthusiasm, initiative and creativity of employees.
The first is the standardization of life management. Although the project cycle is relatively short and temporary, we try our best to arrange the lives of employees. In the construction of offices and dormitories, we constantly sum up experience and make arrangements and adjustments according to actual work and life needs. Harden the floor of workers' living quarters according to local conditions, and build canteens, bathhouses, laundry rooms, guest houses visited by family members and washing machines; The dormitory is uniformly equipped with sheets, quilts, pillow towels and water heaters; The staff canteen is equipped with dining tables, benches, televisions, sterilized cupboards, and the canteen meals are publicized, and a free dining system is implemented; Disinfect the living quarters regularly and treat domestic wastewater and garbage centrally; Establish employee health records and conduct physical examination for employees once a year. These measures ensure the physical and mental health of employees, so that everyone can devote themselves to their work in a good mental state.
The second is the standardization of site layout. Pay full attention to the standardized layout of the construction site, implement closed construction management for the construction area of the beam yard, and ensure that the publicity carriers such as signs, banners, beam yard organization chart, construction schedule, operation flow chart and civilized construction bulletin board hanging on the construction site are complete, standardized and unified. At the same time, according to the different requirements of different periods, the previously irregular signboards were rectified in time. On-site management personnel and construction personnel should hold relevant certificates and wear work clothes and safety helmets when entering the construction site. A strong cultural atmosphere creates a healthy and uplifting environment.
The third is the normalization of cultural and sports activities. In order to enrich the amateur cultural life of employees, we have set up a basketball court, a book corner, a newspaper room and an employee activity room in the project department, and provided leisure and entertainment products such as table tennis table, billiards table and badminton. In every spare time, employees like reading books and newspapers, watching TV and listening to music, playing chess and cards, or singing and playing ball games. Hold various cultural and sports activities during major festivals, and organize everyone to travel and relax according to the performance of work completion. Basically, large-scale activities continue, and small-scale activities often occur. Regular cultural and sports activities and happy and full cultural life make employees full of passion for the hard life on the construction site and full of confidence in the development of the enterprise.
(C) choose a good carrier, focusing on management innovation
The vitality of enterprise culture construction lies in innovation. We pay attention to constantly enriching the organizational forms and activities of project cultural construction, which not only makes the project have a strong cultural atmosphere and a United and harmonious working atmosphere, but also improves the ideological quality and professional ability of employees during the participation process, providing impetus for the healthy development of enterprises in the market competition.
The first is to promote the standardization of projects with the establishment of rules and regulations as the carrier. Establishing a systematic and scientific management system is the fundamental guarantee for doing a good job in engineering projects. In accordance with the relevant regulations of the group company, safety, quality and environmental policies and procedural documents, combined with the provisions of CCCC General, especially the requirements of civilized construction, organize all departments to compile and form management systems, post responsibilities and reward and punishment measures for safety, quality, technology, inspection and valuation, materials and comprehensive management, compile them into a book, and distribute them to all departments, so that the project system management can be implemented horizontally and vertically.
The second is to take striving activities as the carrier to stimulate employees' enterprising spirit. Actively carry out the knowledge contest of "Safety and Quality Management Manual" and the activity of "I offer suggestions for the construction of Harbin-Dalian Railway", improve employees' awareness of innovation, participation and competition, commend advanced individuals and advanced collectives emerging in reward activities, and constantly set off a competition upsurge of "comparing, learning, catching up, helping and surpassing". The study of leading cadres mainly adopts the method of "going out, please come in", clarifying the topics, connecting with practice, and systematically studying Theory of Three Represents Theory and Scientific Outlook on Development, modern enterprise system, laws and regulations, etc. With regard to the study of the workforce, closely centering on the production and operation center, we adopt the mode of "catching up, helping and surpassing" and strive to strengthen business knowledge training based on the principle of "what to do, what to learn, what to lack and what to make up", which effectively improves the professional and technical level and comprehensive management quality of employees and enhances their enterprising consciousness.
The third is to take education and training as the carrier to ensure that all employees are certified. In order to meet the requirements of railway construction personnel holding certificates, the project department actively strengthens the education and training for all employees. The project department implements the system of training new employees in rotation, so that new employees can integrate into the construction team as soon as possible. At the same time, organize the whole project safety and quality control manual learning, and carry out open-book and closed-book safety knowledge contests and on-site knowledge quiz activities. In order to actively guide everyone to "learn, catch up, help and surpass" and ensure that all personnel are trained before taking up their posts, the project department has sent relevant personnel to the project department for training and study many times, invited railway experts to give lectures, and participated in large-scale meetings organized by superior units. These trainings have effectively improved the theoretical and professional level of cadres and workers in the project department.
(four) harmonious progress, do a good job in league building.
Building a harmonious railway is an important goal of railway project development, and it is also a concentrated expression of practicing the concept of harmonious society. To realize the harmonious construction of railway engineering, we must rely on the knowledge of all employees to create a harmonious working environment. Only in this way can we form great cohesion and combat effectiveness.
First, create harmonious class relations under the guidance of party and government thought. The harmony of the project relationship includes the harmony of the leading group, the harmony of the relationship between cadres and the masses, and the harmony among employees. In order to actively create a good relationship atmosphere of the project, the project leading group headed by the secretary of the project party branch highlights people-oriented, two-way communication, often listens to the voices of employees, promptly resolves and diverts some ideological puzzles and cognitive deviations among some cadres and employees, and at the same time safeguards the legitimate rights and interests of employees. Maintaining the fundamental interests of employees is the key to achieving internal harmony, and relying on the majority of employees to do a good job in project construction. It makes the leadership strategy become the knowledge of all employees, thus creating a psychological environment in which people and enterprises are integrated, constructing and establishing the ideological basis of harmonious progress and United struggle, and forming the spiritual bond for the harmonious development of the project department.
The second is to build a harmonious internal and external relationship. In order to fully respond to the requirements of the higher-level units and the company's documents and implement the spirit of the instructions put forward by the headquarters of Harbin Institute of China Communications, the project department actively explores and promotes the management mode of shelving team, actively handles the friendly and cooperative relationship with the labor class, establishes the management account of the labor class, and adheres to the principle of "co-teaching and co-management". Implement "equal entertainment, equal labor protection, equal assessment and equal recognition" for laborers and project department employees, and set up a school for migrant workers. In order to make the progress of the project free from external influences, the project department actively handled the relationship with local governments at all levels, set up a land acquisition and demolition team headed by the secretary of the project party branch, and assigned experienced and tacit personnel to undertake specific business work, ensuring land acquisition first, meeting the needs of construction production and team building, creating a stable construction environment for beam yard construction and ensuring the smooth progress of construction production.
Second, to further strengthen the project culture construction countermeasures and ideas
Under the correct guidance of the Party branch of the project, the enterprise culture construction of Harbin-Dalian Railway Project has achieved remarkable results.
Some achievements have been made, but there are still some shortcomings. In order to further strengthen and improve the construction of project culture and improve the competitiveness of soft power from a higher angle, the following thoughts and suggestions are put forward on strengthening the construction of project enterprise culture:
(A) to promote the project brand culture, improve the influence of enterprises.
Brand image is the key to improve the influence of enterprises. Brand image can shape and enhance corporate image, which is a sign of corporate reputation and affects the market competitiveness of enterprises. It is an intangible asset, a symbol of reputation and image, and an intangible and huge asset in corporate image promotion that construction enterprises win various awards. As the "window" of the construction enterprise image, the engineering project is an important carrier to shape the industry spirit and establish the enterprise image. Regardless of the scale and duration, we should strictly follow the specific requirements of corporate culture construction standards, standardize operations, work hard, adhere to the unified corporate logo, corporate values, corporate spirit and corporate songs, optimize and beautify the indoor and outdoor and construction site environment, show the good image of the enterprise to the society, and create a unique corporate brand. On the whole, the application of Harbin-Dalian railway project in corporate culture logo is still in place, but the application of details needs to be strengthened, which requires all employees to enhance their sense of responsibility and consciousness. Only in this way can we better display the corporate culture construction of the project, better reflect the inside story of the corporate culture construction of the project, and raise the influence of the enterprise to a higher level.
(B) to promote the construction of quality culture, shaping the integrity of corporate culture.
Honesty is the source of enterprise's reputation and the foundation of establishing a career. The key to shaping the image of enterprise's honesty is to produce high-quality boutique projects to the owners. This requires the project to actively cultivate high-quality quality culture. "People are established without sincerity, and business is prosperous without sincerity." Honesty is the basic quality of being a person, especially being an enterprise. If enterprises do not attach importance to credit, there will be no market for products, let alone long-term prosperity and development. In the current construction market, reputation is the cornerstone of the market. Without word of mouth, it is difficult to gain a foothold in the market. In order to win reputation, we must create a culture of honesty.
The first is to be honest with customers. Enterprises build a building, and the people who live here in the future are the customers of enterprises; Build a railway, and the people who walk on this railway in the future will be the customers of the enterprise. We must be honest and responsible to our customers, which requires quality and quantity, and resolutely put an end to the bean curd residue project. No matter how tight the construction period is, no matter how bad the construction environment is, we should put the quality awareness of all project personnel in the first place, strengthen quality education and training, mobilize the general mobilization, and carry out the quality Excellence activities of "implementing project quality strategy and strengthening on-site project quality management".
The second is to be honest with the owners. From the economic point of view, the owner is the food and clothing parents of the enterprise and the foundation for the construction unit to survive. No matter where the construction is carried out, we must maintain a correct position and attitude. Every construction project department is also a business development department, which needs good communication and close cooperation to gain the trust of the owner and lay a good foundation for the successful bid of the project in the future.
The third is the integrity of supervision. Although supervision is responsible to the owner, the performance of supervision is reflected by the construction unit. From this perspective, supervision and construction units are not contradictory. As long as the construction unit is in strict accordance with the specifications, open and honest, reach an agreement with the supervisor and gain the trust of the supervisor, it will greatly promote the construction progress and project quality. On the other hand, once you break your trust in the supervision, you will be passive and restricted everywhere, and even the normal construction will not be carried out smoothly.
The fourth is to be honest with subcontractors. The long-term cooperative outsourcing team established by the enterprise over the years forms the construction industry chain with the enterprise. As every link in the chain, it should be regarded as an organ of the enterprise's body, with one glory and one loss. Treating outsourcing teams like internal teams requires not only strict management, but also care about protection. Only by being honest with each other can we win and maintain long-term close cooperation.
(3) Promote the construction of project system culture and improve the management level of enterprises.
The institutional culture of engineering project is a culture that restricts employees' behavior in order to achieve the goals of the engineering project itself. In order to improve the level of project management, it is necessary to continuously strengthen the concept of scientific management, actively integrate enterprise culture into the overall project management, and promote the scientific, standardized and institutionalized project management. Enterprises should proceed from reality, formulate and improve various management systems, operating procedures and job responsibilities, embody the basic concepts of corporate culture in all aspects of project management, promote management innovation with advanced cultural concepts, give full play to the infiltration role of corporate culture, and realize the docking of systems and cultural concepts. Efforts should be made to build and improve a series of cultural systems such as safety culture, civilized construction culture, environmental protection culture, harmonious culture and clean culture, so as to promote the continuous improvement of project management level.
(four) to promote enterprise innovation and enhance the vitality of enterprises.
Innovation is one of the characteristics of corporate culture. Only by continuous innovation can enterprises have vitality. Corporate culture construction must keep pace with the times, blaze new trails and actively explore new ways of corporate culture construction.
The first is institutional innovation. Institutional innovation is the premise of enterprise's various innovations, and it is also the guarantee for enterprises to achieve sustainable innovation. Only through institutional innovation, an effective innovation mechanism is formed and innovation is embodied in the enterprise system, can the internal conditions and external environment of construction enterprises be coordinated and consistent, and can they be like a duck to water.
The second is technological innovation. Many experiences tell us that enterprises can only get a share in the market competition if they have a place in technological innovation. It can be seen that technological innovation is the core of enterprise innovation. Without technological innovation, there will be no product update and no established market, and it will be difficult for enterprises to develop. Therefore, we must establish a set of incentive mechanism to promote technological innovation and form core competitiveness in order to be invincible in market competition. Last year, Harbin-Dalian Railway Project actively carried out the activity of "I offer suggestions for Harbin-Dalian Railway Construction", which created a good situation of scientific and technological innovation. Innovative technology has been recognized and promoted by higher-level units. In the future technical management, we should further intensify innovation and make greater contributions to improving the project management level and saving the project cost.
The third is the innovation of management means. Enterprises must pay attention to the innovation of management means, actively guide managers at all levels to establish the idea of relying on culture, system and innovation to manage enterprises, transform business products into new concepts of managing enterprises, brands and cultures, break the old management methods of relying on orders, contacts and experience, fully respect human values, pay attention to giving play to the independent spirit and sense of responsibility of each employee, and form a strong sense of value identity and great cohesion within enterprises. Fundamentally stimulate the enthusiasm of employees, enhance their sense of belonging, realize their independent operation and self-management under the unified goal of enterprises, and then form the driving force of enterprise innovation.
(5) Cultivate the construction of enterprise humanistic culture and create a harmonious atmosphere for enterprises.
It is necessary to establish a wealth view that the value of talents is above everything else. If an enterprise can fully tap people's potential, unite people's strength and stimulate people's innovation and creativity, it can overcome all kinds of difficulties and achieve prosperity. To cultivate the humanistic culture construction of enterprises, the first thing is to cultivate people-oriented values. The organizational form and system of an enterprise should consider not only the occupations of personnel, but also their interests, hobbies and development direction. Let employees participate in enterprise management and cultivate new employees with thinking, autonomy and cooperation. Let employees think independently and put forward suggestions and opinions on other work beyond the scope of work. The second is to create a good family atmosphere. Emotion is human nature, and people's thoughts and behaviors are dominated by emotions. Therefore, cultivating employees' feelings for enterprises and managers and creating a family atmosphere of democracy, friendship, harmony, unity and mutual assistance are the core of building corporate culture and establishing humanized corporate culture. The job mobility of construction enterprises is relatively strong, and employees often have to face different working environments and even endure the pain of long-term separation from their loved ones. If an enterprise can create a good family atmosphere, it will make every employee feel the warmth of home and reduce the pain of missing their loved ones, so as to devote themselves to their work. Third, we should pay attention to the goal motivation. The goal is the pursuit and value orientation of both enterprises and employees. A scientific and reasonable goal can greatly boost employees' morale and stimulate their potential, and it can be achieved smoothly.
In a word, corporate culture is the soul of enterprise development. Strengthening and improving the soft power construction of corporate culture is a systematic project related to the reform and development of enterprises, and it is an important guarantee to enhance the vitality of enterprises and better promote their sustained, healthy and stable development.