First, the "top leaders" of all units should earnestly raise their awareness of the importance of cultural work.
Looking at all times, at home and abroad, which city without cultural background can stay and be remembered by people? What can stay must be something with cultural symbols. Culture is the soul of a local development, and its position and function cannot be underestimated. The attitude of the "number one" to cultural work directly determines the rise and fall of a local popular culture. Grass-roots organizations should further improve their understanding of the importance and necessity of carrying out mass cultural activities, and realize that community mass culture is a symbol of the degree of community civilization, with the functions of propaganda, education and coordination, and has the characteristics of universality, mass and diversity. It is an important carrier to realize residents' participation in community affairs, enhance community communication, improve neighborhood relations and highlight cultural creativity. Therefore, we should face up to the needs of the masses, satisfy their wishes, regard mass cultural activities as a "popular project" for doing practical things for the people and doing good things and a major event to meet their needs, and guide, organize and carry out all kinds of cultural activities at the grassroots level.
Two, accelerate the construction of community cultural infrastructure, to provide a position for mass cultural activities.
The backwardness of basic cultural infrastructure has greatly restricted the development of basic cultural undertakings. Therefore, it is necessary to effectively incorporate the construction of cultural facilities into the annual budget and establish a long-term investment mechanism. At the same time, it is necessary to broaden the sources of funds for cultural infrastructure construction, encourage social forces and private capital to participate in the construction by means of policy guidance and market operation, and accelerate the pace of cultural infrastructure construction. We will continue to build and improve cultural centers, cultural squares, libraries, fitness rooms and lighting venues by stages, enrich the content, improve the level, gradually change the lack of hardware facilities such as venues, facilities, equipment, modern media and networks for mass cultural activities, and continuously improve the basic conditions of community cultural facilities.
Third, vigorously carry out mass cultural activities to meet the growing cultural needs of the masses.
1. Vigorously support the formation of various cultural and artistic associations, give full play to the carrier role of associations in the position of mass culture, and vigorously promote prosperity of the community culture, corporate culture, campus culture and square culture to meet the growing cultural needs of the masses. 2. Strengthen the construction of agricultural community culture. Rural cultural work is the weak link of current cultural construction. It is necessary to take the opportunity of building a new socialist countryside and a happy village, increase the leadership and investment in the cultural construction of agricultural communities, vigorously carry out festival cultural activities in agricultural communities, and strive to form various literary and art groups in agricultural communities, so that agricultural residents will gradually change from "people who watch plays" to "people who sing" and from "people who donate blood" to "people who donate culture".
Fourth, firmly establish brand awareness and strive to create local culture.
Fully tap the cultural heritage with strong local flavor and national characteristics at the grassroots level, repackage, create and display national traditional culture, make it a local, folk and original cultural activity, and create a number of cultural activity brands with local characteristics, thus playing a good role in entertainment, rallying people's hearts and shaping local image.
Five, the integration of resources, from point to area, in the development of mass cultural activities to do a good job in the construction of the backbone team.
The backbone of amateur art in popular culture is the backbone active in popular cultural life. Mass cultural activities are the vitality of mass culture and the source of life and fertile soil for the growth of amateur art backbones. The backbone of amateur art emerged in mass cultural activities, and their growth process is the development process of mass cultural activities. Therefore, mass cultural activities are not only a way to discover and cultivate artistic backbones, but also a stage for amateur backbones to improve and display their cultural and artistic level.
To improve on the basis of popularization, it is necessary to "integrate resources to cover all fields." In other words, these artistic backbones will be absorbed into amateur art groups and various associations, giving them opportunities to exercise, study, watch and perform. At the same time, arrange professionals in cultural centers to provide them with targeted and effective counseling to help them improve their cultural and artistic accomplishment, quality, professional knowledge and skills. In particular, we should focus on tutoring and cultivating some enthusiastic and fast-progressing amateur backbones, improve their cultural quality by going out and inviting them in, create conditions and provide opportunities to display their artistic works, let them take to the stage and square, let them become the protagonists of the stage and square, and let them gradually play a leading role in their own communities, units and various cultural activities.
Intransitive verbs vigorously develop cultural industries and realize the organic combination of cultural and economic development.
With the continuous improvement of material life, people have more and more leisure time, people have higher and higher requirements for the quality of cultural products and services, and cultural consumption has become more diversified, diversified and autonomous. At present, many public welfare cultural undertakings are still difficult to meet the multi-level and multi-faceted spiritual and cultural needs of the masses. Therefore, it is necessary to vigorously develop the cultural industry, encourage powerful people to establish cultural activity entities relying on cultural advantages such as local characteristics and folk customs, and guide people engaged in various mass cultural activities in the community to effectively integrate with performance teams, develop cultural industry projects, and broaden the development space.
In short, meeting the people's growing material and cultural needs and improving the cultural quality of the whole nation is the fundamental purpose of developing cultural undertakings. Every grassroots mass cultural worker should give full play to his intelligence, keep pioneering and innovating, do a good job in grassroots mass cultural work, vigorously carry out grassroots mass cultural activities, let advanced culture moisten people's hearts, constantly meet people's increasing cultural life needs, improve people's quality of life, and let grassroots cultural construction write a more harmonious and moving beautiful movement in the new century.