What are the marketing promotion platforms of the whole network? 1. self-media promotion: Baidu Baijia number, headline number, big fish number. And other self-media platforms. 2. Forum marketing, Baidu Post Bar, Tianya Forum and other online communication platforms, 3. The promotion of B2B classified information is still important for enterprises with products and related services, which can bring exposure and customers directly. 4. Q&A platform: Baidu Know, sogou Ask, 360 Q&A, Zhihu and other Q&A platforms. 5. Short video platforms: Car Aauto Quicker, Tik Tok, Watermelon Video and other short video platforms. In the era of network information, the Internet is very important for the development of enterprises, and combining the development of the Internet is the most suitable choice for enterprises. Moreover, the phenomenon that all walks of life participate in the market is very serious. If we want to gain a foothold in the market, we must enhance the core competitiveness of enterprises. The promotion of core competitiveness is inseparable from the promotion of corporate brands. Enterprises want to enhance the brand's influence in a short time, and network promotion is the most effective means. However, due to many factors and conditions, many network promotion methods are not suitable for small and medium-sized enterprises. So, which promotion methods are suitable for SMEs to promote brands? The following small series will share this topic with you. Due to the limited conditions of small and medium-sized enterprises, Xu Guoxiang thinks that we should provide suitable promotion methods for small and medium-sized enterprises, aiming at reducing their marketing costs. First, encyclopedia marketing promotion Baidu Encyclopedia is a sub-platform of Baidu. Baidu gives it a high weight and ranking. It is the most effective and best choice to enhance the popularity of corporate brands on the Internet. Moreover, Baidu's strict examination virtually created the authority of encyclopedia. For the content created on Baidu Encyclopedia, netizens will trust very much. Although Baidu Encyclopedia is strictly audited, everyone can create it for free. If you really don't succeed, you can also find a professional third-party team to build it for you. The cost is usually in the hundreds to thousands, which is very cheap. Compared with other paid network promotion methods, this method is more cost-effective. By building the brand Baidu Encyclopedia, small and medium-sized enterprises not only enhance the popularity of online brands and gain the trust of online names, but more importantly, increase the weight of corporate brand websites, thus improving the search ranking of websites and attracting more customers' attention. Second, the promotion of soft text marketing has attracted the attention of major enterprises. Soft text has low marketing cost but good marketing effect, and often a high-quality soft text can bring unexpected effects to enterprises. Small and medium-sized enterprises can attract a large number of users to pay attention to reading, reprinting and sharing by writing high-quality brand soft articles and publishing them to well-known media websites, thus expanding the scope of brand communication. Moreover, well-known media have high weight, search engines will give priority to inclusion and search ranking, and brand soft articles published by media websites will be included by search engines. If it is ranked on the home page, it will continue to drain and promote small and medium-sized enterprises, and the search ranking position will remain unchanged for a long time. Third, question and answer marketing promotion question and answer marketing is a weapon for enterprises to promote brands, products and establish a good reputation. Communicate with users from the perspective of consumers in the form of questions and answers, and guide users to understand corporate brands. By constantly outputting questions and answers of positive information of corporate brands, a good online reputation will be established on the Internet, and negative information about SMEs will appear on the Internet, which can be suppressed at the first time and avoid public relations crisis. Fourth, short video marketing promotion short video is the most popular marketing method at present. Through short videos, users can intuitively understand the brand, products and services of enterprises. There are many ways of network promotion suitable for small and medium-sized enterprises, and the time relationship is not explained here. If enterprises want to enhance brand awareness and exposure, they must constantly output brand content. Of course, if SMEs want to save costs for brand promotion, they can find a professional third-party team to cooperate. Up to now, network marketing is not only a form of yellow pages, but also many forms: text, pictures, video, audio and so on. These forms are what we often call network-wide marketing. In fact, they use various platforms to promote their products and businesses, so as to enhance their popularity and find customers. So what are the ways of enterprise network marketing? I summarized these methods: including search (seo), video platform, social platform, B platform, portal media website, classified information platform, question and answer platform, vertical industry forum, blog promotion, encyclopedia and so on. According to different enterprise needs, promote all methods or use some methods. However, enterprises must concentrate on attacking five platforms in the early stage, so that they can concentrate on traffic in the early stage. After the traffic and turnover increase, other platforms will be expanded. Channels of various online marketing methods Then let me talk about some channels of each online marketing method. 1, search engines: for example, Baidu (accounting for more than 70% of the market), sogou, 360 search, UC Shenma search, Google, Bing. These are divided into PC version and mobile version. The PC version is when the computer is turned on, and the mobile version is when the mobile app is opened or the mobile browser is opened. It is worth mentioning here that the traffic of the mobile version of the search engine has now exceeded that of the computer version, so when we do business promotion, we must pay attention to the traffic on the mobile side. In other words, users use mobile phones more than computers. After reading a data, mobile traffic accounts for more than 75%. 2. Classified information platforms: 58 classified information platforms such as Tongcheng, Jiji.com, People.com, Yideng.com and List.com ... If your business includes local services, you can become a local classified information platform. 3. Platform B: B is the abbreviation of Business-to-Business, which refers to the business model in which enterprises exchange and transmit data and information through private networks to conduct trading activities. B refers to the process that both the supply and demand sides of e-commerce transactions are merchants (or enterprises and companies) and complete business transactions by using Internet technology or various business network platforms. The difference between B and B, B(Business-to-Customer) is one of the classifications of e-commerce, which means business-to-consumer e-commerce. This form of e-commerce is generally based on online retail, and online sales activities are mainly carried out with the help of the Internet. For example, if you open a shop in Tmall and sell things in JD.COM, they are all B's. Platform B, Alibaba's 1688, Baidu Aigou HC, World Factory, Bawang Resource Network, Kelpolo Network, Qinjiayuan, China Supplier, Anytime, China Manufacturing Network, Qu Zhi Network, China Chemical Network, etc. There is also Baidu Aigou. The traffic of platform B is very accurate, because basically only customers will go to platform B, and ordinary consumers rarely go to see it. 4. Forum categories: Baidu Post Bar, Tianya Forum, Sina Forum, Sohu Community, China Net Community, Xici Hutong, Red Net, Phoenix Forum, Netease Forum, etc. The forum has little influence on B's business development. However, I would like to mention again that if you are engaged in foreign trade or foreign trade-related, you can go to Fubu Forum more often, which contains a lot of foreign trade-related information. You can also advertise there, post for free, and leave your contact information. Many people who made masks and ventilators last year were looking for customers in Fubu. But only if you are a manufacturer, or you are a supplier, not a second-hand intermediary. 5. Portal websites: major portals, such as Sina, Netease, Tencent, Sohu, Southern News, Xinhuanet, etc. , generally send soft text to these platforms. Generally, you can do soft text marketing, soft text promotion and brand promotion by sending soft text to the portal website to enhance brand influence. If there are some authoritative portals published, we can directly quote them when making encyclopedia entries. Now some internet companies are doing the editing business of Baidu Encyclopedia entries, which is actually this method. They spend hundreds of dollars to publish articles on some authoritative websites, and then directly quote these contents when editing encyclopedia entries, so that they can pass the review of encyclopedia and encyclopedia can collect thousands of customers. 6. Main blogs: Sina Blog, Phoenix Blog, Blog Garden, Sohu Blog, Admiralty Blog and Tianya Blog (now the marketing effect of blogs is much worse, Netease Blog is closed, and Sina Blog is easy to be blocked, so this need not be done) 7. Q&A platform: The mainstream Q&A platforms include: Baidu Know, Zhihu Q&A, Wukong Q&A, sogou Q&A, Sina Love Ask, etc. If it is home. Question-and-answer marketing is a new marketing method of interactive marketing and one of the online marketing methods created between interactive marketing and third-party word of mouth. Marketing method can not only interact with potential consumers, but also implant commercial advertisements, which is one of the good marketing methods of brand reputation and interactive marketing. Form of expression: 1, and achieve the ultimate goal of marketing through question and answer. The common question-and-answer marketing methods are generally one question and one answer, just like people talking. But most Q&A platforms are one question and many answers. For example, Baidu knows, Sina loves to ask, Tencent Soso and so on. 2. The ultimate way of question-and-answer marketing is to arouse controversy, and at the same time guide the direction of debate in a controllable way, and finally realize your marketing goals in the process of debate. 3. Question and answer marketing also includes comment marketing and other disguised question and answer marketing. Do a question and answer. Baidu knows the question and answer, about 8 yuan each. But question-and-answer marketing generally can't leave contact information, only brand name, unless Baidu of those enterprises knows the account number. 8. Encyclopedia: Baidu Encyclopedia, Interactive Encyclopedia, Sogou Encyclopedia, 360 Encyclopedia; We can establish our own product entries and brand entries in these encyclopedias and add our own product advertisements. However, Baidu Encyclopedia is strictly audited, and other encyclopedias are not so strict. The function of encyclopedia is mainly authoritative, especially Baidu encyclopedia, but there is no entry editing for general accounts. Authoritative certification of encyclopedia entries refers to professional certification of entries through professional institutions to ensure the authority of entries and provide users with high-quality professional explanations. 9. Information sharing platform: Douding.com, Baidu Library, Daoke Baba, 360 personal libraries; If you have industry information, you can upload it to these platforms, but remember to find ways to leave your brand name, website address, contact information and so on in the document. 10, self-media and video: self-media marketing is a kind of enterprise promotion method that we need to spend some time to study. Self-media marketing, also known as social marketing, is a way of marketing, public relations, customer service maintenance and development by using social networks, short videos, Weibo, WeChat, Today Headlines, Baidu, Sohu, Phoenix, UC and other Internet collaboration platforms. Also known as self-media marketing, social media marketing, social media integrated marketing, and mass weak relationship marketing. Media platforms: Weibo, QQ Space, Zhihu, Little Red Book, Personal Micro Signal, WeChat Video Number, WeChat Friends Circle, WeChat Official Account, Baidu Baijia Number, Today Headline Number, Sohu Media Number, Penguin Number, Netease Media Number, Big Fish Number, Tik Tok Number, Aauto Express Number, Watermelon Video, etc.1.Finally. We can put all our business information on the company's brand official website. Customers can visit our website, and we can also get a lot of traffic exposure by optimizing the website ranking, so as to get customers. It should be mentioned here that the official website content of enterprises should be well controlled, and others have copyrighted pictures and fonts. Can't be released at will. There are many copyright rogue companies in China, which make money by suing others for quoting pictures by official website. Summary: