I think there are three points to consider whether to join a brand, one is the input cost, the other is the rate of return, and the third is how to invest manpower. Is there a team?
First of all, from the perspective of investment cost, opening a library needs to invest in rent, decoration, book purchase and environment creation (including bookcases, tables and chairs, televisions, projectors, background walls, etc. ), etc. The biggest investment here is to buy books (about 65,438+0,000 ~ 300,000), because there are many books in the library that attract many children to choose books, right? However, happy extremely is different. The book input cost of Happy Bookboy is very low, not because the books purchased are cheap, but because the books of Happy Bookboy are scientific and balanced. Every child reads according to his age and growth characteristics. They will give their children a reading test first, and then distribute books to them after the test. The books assigned each time will not be repeated, which is scientific and balanced. That is to say, it is not a way for children to choose freely, but a scientific and balanced set of books, so the cost without investment is very low, about 20 thousand to 30 thousand is enough, so joining Happy Bookboy saves a lot of money here.
In addition, the headquarters will provide free prizes for picture book activities such as talent training, genius seminars and national activities on the earth every month, and will also provide one-on-one reading guidance services in person, so joining stores will not only improve brand awareness, but also save later expenses.
And the curriculum system at headquarters is very good. Their courses are divided into pre-school courses (kindergarten stage), after-school courses (primary school stage) and characteristic courses (picture book story meeting, entertainment picture book course, picture book promotion course, etc.). ), so there is no need to consider spending money on other courseware.
Secondly, as far as the rate of return is concerned, as far as I know, the membership fee of Happy Bookboy is the highest in China. In many areas, the fee for picture books is 300 ~ 700 yuan/year, but the membership fee of Happy Bookboy is the lowest in remote areas, such as Shanghai, Beijing and Xinjiang, with a return rate of 3080 yuan/year. Because there are many kinds of brand services, franchisees can freely choose to use brand services after joining. A high membership fee means a higher rate of return than other regions.
Finally, let's talk about human input. In the course of our operation, services will be involved, and the services must be of high standard, not to mention the services of people with good image, right? However, if you join Happy Bookboy, the headquarters will provide professional online manual customer service, members can submit questions on WeChat, and the professional customer service staff at the headquarters will reply in seconds, thus saving the customer service fees of regional franchise stores, and the headquarters will provide one-on-one reading guidance, so there is no need to invite people. Just a person who distributes books according to the system prompt?
Therefore, there are still many benefits to joining Happy Bookboy, which I think is still very good.
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