We should further emancipate our minds and provide an important ideological guarantee for enhancing the cultural self-confidence of people of all ethnic groups. In recent years, through in-depth emancipation of the mind, Heilongjiang has clearly put forward the goal of developing characteristic culture and cultural industries and building a strong cultural province, which has greatly stimulated the cultural self-confidence of the people in the province. Unfortunately, some cadres still tend to attach importance to economic development and ignore cultural construction. To establish cultural self-confidence and promote cultural reform and development, we need to constantly get rid of the old concept of focusing only on cultural ideological attributes and educational functions, but not on cultural commodity attributes and consumption functions, and establish a new concept that culture is also an important productive force and can also produce huge economic benefits; It requires us to constantly get rid of the one-sided understanding of economy and culture and establish a new thinking of the integration and development of economy and culture; It requires us to constantly break the awareness of small culture, constantly establish a grand strategy of coordinating cultural, economic, political and social construction, and effectively overcome the sense of inferiority that we dare not act or take the lead in cultural development.