One is to unify thinking and raise awareness.
Deepening the reform of cultural system and accelerating the development of cultural industries are important contents of building a well-off society in an all-round way and developing a socialist market economy, an objective requirement for practicing Theory of Three Represents, an important support point for coordinated economic and social development, a scientific choice for realizing a strong city by industry, building a big city at the source of the Pearl River and cultivating new economic growth points and pillar industries, and a major strategic decision made by the CPC Central Committee, the provincial party committee and the municipal party committee. Doing a good job in the pilot work of cultural system reform is a concrete manifestation of implementing the spirit of the 16th National Congress of the Communist Party of China and Theory of Three Represents, an important task of building a harmonious society, an important measure to practice Scientific Outlook on Development, implement the Opinions of the provincial party committee and government on deepening the reform of cultural system and accelerating the development of cultural industries, and promote the prosperity of cultural undertakings and the development of cultural industries in our city. Party committees, governments, functional departments and the vast number of propaganda and cultural workers at all levels in the city should firmly grasp the opportunity of this reform, fully understand the importance and necessity of cultural system reform, enhance the sense of urgency, responsibility and consciousness of reform, correct their thinking, raise their awareness, identify the breakthrough point of reform, make scientific plans, be pragmatic and innovative, and successfully complete the pilot task of reform.
Second, the guiding ideology and basic principles
Adhere to the guidance of Deng Xiaoping Theory and Theory of Three Represents, closely focus on the goal of building a well-off society in an all-round way in our city, take reform as the driving force, take development as the theme, focus on the innovation of system and mechanism, aim at enhancing vitality, strengthening strength, improving competitiveness, and constantly meeting the growing spiritual and cultural needs of the people, and strive to establish leadership that is conducive to strengthening and improving the party, in line with the characteristics and laws of socialist spiritual civilization construction. Adapt to the requirements of the socialist market economy, enhance the ability of cultural enterprises to operate independently, be responsible for their own profits and losses, develop themselves and be self-disciplined, fully mobilize the enthusiasm and creativity of cultural workers, produce more fine products and talents, create favorable conditions for promoting the prosperity of cultural undertakings and the faster and better development of cultural industries in our city, and continuously improve the contribution rate of cultural industries to the economic development of our city.
Adhere to the unity of social and economic benefits; Adhere to the reform of system and mechanism to promote the development of the industry; Adhere to the coordination between the prosperity of cultural undertakings and the development of cultural industries; Insist on combining the experience of economic system reform with the innovation of cultural system and mechanism; Insist on seeking truth from facts, adapting to local conditions, and giving classified guidance; Adhere to the principle of unity of reform, development and stability.
Third, the reform goal.
The overall goal of the reform is to further transform government functions, straighten out the relationship between the government and various cultural enterprises and institutions, promote and deepen the reform with labor, personnel and distribution systems as the main contents, actively explore and gradually establish macro-control that conforms to the law of cultural development, meets the requirements of the socialist market economy, has strong micro-operability, clearly distinguishes public welfare from business and industry, and supports specific, unified and transparent policies. The enthusiasm, initiative and creativity of the broad masses of cadres and workers have been fully exerted, which has effectively promoted the rapid development of cultural undertakings and cultural industries and can better meet the spiritual and cultural needs of the people.
The specific goal is: 1, the goal of municipal reform. Clarify the responsibilities and rights of the government, cultural enterprises, institutions and individuals, rationally divide public welfare and commerce, news propaganda and commerce, unswervingly promote and deepen the reform with the three systems of labor, personnel and distribution as the main contents according to different nature and categories, strive to activate state-owned culture, further liberate and develop cultural productivity, and actively cultivate and form a number of cultural undertakings and industries. According to the development idea of "12345", we will improve the cultural industry policy and investment and financing mechanism, strengthen the construction of cultural infrastructure, and speed up the implementation of key projects. By 2007, the added value of the city's cultural industry will account for 4% of GDP. 2, Huize, Luoping, Lvliang, three provincial and county-level cultural industry development pilot counties and characteristic cultural resources counties, in accordance with the requirements of provinces and cities, accelerate the reform of county-level cultural units, stimulate vitality, strengthen infrastructure construction, increase project operation, accelerate the pace of industrial development, and strive to make the added value of cultural industries account for 5-6% of GDP by 2007. 3, other counties (cities), in accordance with the deployment and requirements of the city, deepen the reform of cultural system, accelerate the pace of development of cultural industries, so that the added value of cultural industries has been greatly improved.
Four. Tasks and measures of reform
(A) the scope, methods and contents of the reform
According to the nature, function and actual work of cultural units, we should scientifically divide public welfare and operation, news propaganda and operation, and adopt different reform methods and measures.
1. the scope of reform
(1) Public welfare cultural institutions refer to cultural institutions that undertake public welfare functions that should be organized or supported by the state and do not provide public services for profit. Its scope mainly includes cultural centers, libraries, cultural relics management offices, art research institutes, art schools and film management stations. The news propaganda department of news media (radio, television, newspapers, etc.). ), including Kirin branch, radio and television transmitting station and Zhujiang website; Mass sports guidance center and so on.
(2) Cultural units that gradually transition to operation refer to units and departments that, in addition to the above-mentioned public welfare units and departments, can transform units or departments that were originally engaged in business activities such as the production of cultural products and the provision of cultural services into business entities in accordance with market principles. Its scope mainly includes news media (radio, television, newspapers, etc.) business departments. ), that is, advertising, distribution, cable TV, network and other business departments. Separate from it; Business departments such as sports competitions, sports performances and venue leasing; Performing arts groups such as City Lantern Troupe and Yunnan Opera Troupe; News photo agency, printmaking college.
(3) Operating cultural units refer to units that are currently implementing enterprise management, mainly business units or industries engaged in the production of cultural products and the provision of cultural services. Its scope includes film companies, theaters, newspaper printing houses and so on.
2. Reform methods and contents
(1) Non-profit cultural institutions, focusing on changing mechanisms, increasing investment, enhancing vitality and improving services, further deepen the reform of the three internal systems, constantly stimulate their vitality in the face of the market, and strive to form a public cultural undertaking subject with complete facilities, perfect functions, excellent services and strong guidance. The specific reform methods and contents are as follows: first, reform the current personnel management system, cancel the current administrative level of public institutions, and classify and manage them; The main leaders of institutions are openly selected by the competent authorities, and the deputy heads of institutions are nominated by the main leaders employed. With the approval of the competent department, the middle-level cadres of the unit will be employed by competition, and the rest will be employed by all staff. Second, reform the current distribution system, establish a distribution mechanism of "pay by post, pay by performance and pay by post", separate the fixed salary from the living salary (the sum of various allowances and subsidies), that is, bring the living salary into internal redistribution, assess and reward according to their respective post performance and task completion, and widen the distribution gap reasonably. Third, increase financial support, and the financial investment in public welfare institutions will not decrease, and will increase year by year with the growth of fiscal revenue. However, in order to improve the way of ensuring funds, the way of appropriation should be linked to the propaganda and cultural functions performed by the unit and the role it plays, and the way of investment should be flexible and diverse according to their respective objectives, tasks and actual conditions; In accordance with the requirements of establishing and improving the necessary public cultural and sports infrastructure, we will formulate plans, raise funds through multiple channels, and earnestly promote the construction of public welfare undertakings. Fourth, strengthen internal management, establish and improve various practical rules and regulations, give full play to everyone's wisdom and role, constantly tap potential, and strive to improve service quality and expand service scope.
(II) The gradual transformation to operating cultural institutions should focus on innovating system, transforming mechanism, facing the market and strengthening strength, adopt the policy of "changing old methods for old ones and new methods for new ones", focus on deepening the reform of three internal systems, and gradually transform to operating cultural enterprises in accordance with the requirements of establishing a modern enterprise system with a sound corporate governance structure. The specific reform methods and contents are as follows: First, reform the current personnel management system, and implement the management mode of "old methods for the elderly and new methods for the new" and "quota is not fixed, posts are not fixed". At the beginning of the reform, the personnel of public institutions who signed employment contracts were treated according to the current policies of public institutions when they were transferred out and retired, but they were treated equally with all newly hired personnel in the current internal management of the unit; The newly-added personnel of public institutions shall sign employment contracts with the employing units in accordance with the relevant requirements of the personnel system reform of public institutions, and enjoy the same rights and interests as the employees of the original units during the employment period, and the treatment shall be handled according to the employment contract; It is clear that the establishment of existing institutions and the personnel of existing institutions, and the flow of "old people" with the same nature and professional identity, must not break through the original establishment restrictions of newly transferred units, and implement a special talent introduction policy for high-quality, high-precision special cultural and artistic talents according to the city. The number of imported personnel shall not exceed the original establishment at most, and the introduced special talents shall enjoy the same status and treatment as the original personnel; Implement a more thorough personnel and employment system, and truly achieve the ability to go up and down, to enter and exit. Under the government's macro-supervision, the employing unit selects the required personnel in an open, equal and transparent manner in accordance with the employment regulations of public institutions, and the personnel department only conducts contract verification. Second, reform the current distribution system, establish a distribution mechanism of "pay by post, pay by performance, pay by post, and get more for more work" according to the principle of separating the file salary from the actual income, implement the performance salary system, and appropriately widen the distribution gap. The annual salary system can be implemented for the leading bodies of qualified units, and the corresponding proportion of income can be extracted as a reward according to the requirements of the target responsibility system and the realization of the target. The implementation of the minimum wage system, for those who fail to hire (except those who do not accept the employment), under the premise of obeying the arrangement of the unit, can arrange temporary work tasks or conduct training, and pay no less than the minimum wage standard promulgated by the local government. Thirdly, in terms of social security, the "two systems" management is implemented according to the principle of "old methods for old methods and new methods for new methods", that is, according to the current policy, the former public servants will continue to bear their social security expenses after retirement and receive their pensions according to the original channels; Newcomers (except high-skilled, sophisticated and special talents introduced according to the relevant policies of the municipal government) must participate in social insurance such as pension, medical care, unemployment, work injury and maternity according to law, and employers and individuals pay all social insurance benefits in full, and enjoy relevant social insurance benefits according to social insurance policies. Fourth, the way of financial support should be reformed. According to the principle of "increasing people without increasing capital, reducing people without decreasing capital, leaving surplus and bearing the responsibility for overspending", the approved lump sum funds should be appropriately relaxed by the finance according to the actual number of units at the end of 2005. Cultural units that enter the market after the reform are not included in the management of extra-budgetary funds.
(3) The reform of operating cultural institutions can be carried out in two ways according to different situations. First, for units with good assets, large net assets and good operating conditions, we can focus on the reform of internal management and operating mechanism, authorize state-owned assets to operate operating assets, establish a modern enterprise system and improve the corporate governance structure. The second is to implement the reform method of double replacement of property rights and personnel status with full reference to the reform method of state-owned enterprises. After the evaluation of state-owned assets, they will be publicly listed for sale, and employees of the original units will be given priority under the same conditions. For the transformed cultural institutions, in the process of assets verification, all debts that can be exempted, transferred and written off or equipment that is reported to be stopped or damaged can be solved at one time, so as to reduce the burden on the units as much as possible.
At the same time, take the following policies and measures for the relevant cultural units that carry out the reform pilot:
(1) Cultural units enjoy the preferential policies of the municipal government to attract investment to support key projects.
(2) Cultural units after the reform and transformation can enjoy preferential policies such as taxation stipulated by the state and the province (documentNo. Yun Zhengban [2004]103).
(3) All functional departments and competent departments should try their best to coordinate and help solve the difficulties and problems encountered by cultural units that implement reform.
(4) Finance should raise funds to ensure the payment of reform-related expenses.
(5) All government departments should further study and introduce supporting policies to support and encourage the development of cultural undertakings and cultural industries in light of local conditions. Adopt preferential policies to encourage and support private capital to set up various forms of cultural undertakings, and encourage social capital to participate in, participate in and control cultural undertakings; Take attracting investment as an important part of attracting investment, and reward and support the establishment of cultural undertakings and cultural industries.
3 reform tasks of key units directly under the municipal government
(1) The reform of the City Lantern Troupe, the Yunnan Troupe and the Art Theatre should integrate and reorganize resources, actively establish the performing arts company of the Pearl River source, take the road of government support, market guidance and self-development, and gradually transition into the main body of business culture.
(2) The reform of the Municipal Film Company, Qujing Daily Printing Factory and Guofeng Theatre should be carried out in accordance with the measures for the management reform of cultural enterprises, taking local conditions into account, so as to make them become real legal entities.
(3) Reform of Qujing Daily: set up Qujing Daily Company, separate the advertising department, distribution department, media center and other business operations and departments from the newspaper, reorganize with the newspaper printing house, set up Qujing Daily Company, and gradually transform into a business cultural enterprise.
(4) Radio and Television Reform: Set up Qujing Radio and Television Media Group, separate the business operations and departments such as Qujing special edition editorial department, Qujing TV drama production center and radio and television material supply station of Yunnan Radio and Television News from Qujing People's Broadcasting Station and Qujing TV Station, integrate resources, and make full use of market operation means under the premise of ensuring correct orientation, and gradually transform into a business cultural enterprise.
(5) Pearl River website reform: the role of online media in news reporting and information dissemination is becoming more and more prominent, with wide scope, fast dissemination and low cost. It has increasingly become an important window for people to obtain information, and is recognized as the fourth largest new news media after newspapers, radio and television. Therefore, Qujing Pearl River Network, as an important propaganda business, should change the current management system and regard it as an important news media in our city, managed by the Propaganda Department of the Municipal Party Committee; The main management personnel and individual technical backbones of the website are managed according to the current business personnel, and their staffing and lump sum funds are determined by the Propaganda Department of the Municipal Party Committee in conjunction with the editorial office and financial research. Other staff members openly recruit from the website to the society and implement the contract system. Their remuneration and related expenses are solved from the operating income of the website.
4. County (city) district tasks
Counties (cities) and districts should, in accordance with the above-mentioned reform requirements, refer to the practice of municipal cultural unit reform, focus on the reform of state-owned cultural units, adjust measures to local conditions, make bold innovations, and earnestly implement the task of cultural system reform; It is necessary to focus on enhancing the cultural connotation of tourist attractions, building and establishing characteristic cultural brands, promoting the processing of ethnic cultural handicrafts and the construction of characteristic cultural industry projects, constantly accelerating the planning and development of cultural industries, and vigorously cultivating cultural market players of various ownership systems; Focus on the construction of cultural infrastructure in counties and townships, actively support the development of rural cultural industries, and strive to build a propaganda and cultural position and network system with counties (cities) as the center, townships (towns) as the backbone and villages (communities) as the support, which can play a greater role in radiation and driving.
(B) the steps of cultural system reform
It can be roughly divided into three stages:
In the first stage, we made a survey and made a plan (June-July 2005). According to the spirit of Dali conference on the pilot work of cultural system reform in the whole province, around the major policies and practical problems of cultural system reform, organize forces to conduct special research, formulate the pilot work plan in combination with the actual situation of our city, and report it to the provincial leading group for examination and approval after the approval of the municipal party Committee and the government.
The second stage: organizing implementation and promoting reform (August 2005-June 5438 +2006 10). Each reform unit and county (city) district completed the reform task as required.
The third stage: summing up experience, inspection and acceptance (June 5, 2006 to February 2006). City cultural system reform and cultural industry development leading group in accordance with the requirements of the pilot reform, the city's cultural system reform and cultural industry development pilot work for inspection and acceptance, evaluation of the effectiveness of the reform, find out the existing problems, put forward suggestions for further reform and improvement, and report to the city and province cultural system reform and cultural industry development leading group; Held a commendation meeting for the city's cultural system reform and cultural industry development, comprehensively summed up the reform experience and commended advanced units.
(3) Organization and leadership
The reform of cultural system and the development of cultural industry is a social systematic project involving a wide range and great influence. We should unify our thinking, strengthen leadership, do a good job in coordination, and form a joint force. We must put it in a more prominent, important and urgent position.
1. Establish leading institutions and strengthen organizational leadership. In order to ensure that the reform of cultural system and the development of cultural industry have achieved remarkable results, the municipal party committee and the municipal government set up a leading group for the pilot work of Qujing cultural system reform, with the deputy secretary of the municipal party committee and the mayor as the team leader, the deputy secretary in charge as the executive deputy team leader, the standing committee of the municipal party committee, the propaganda minister and the deputy mayor in charge of the municipal government as the deputy team leader, and the propaganda department of the municipal party committee, the organization department of the municipal party committee, the municipal personnel bureau, the municipal development and reform commission, the municipal finance bureau, the municipal labor and social security bureau, the municipal cultural bureau and the propaganda department of The deputy head of the leading group and the director of the office should be responsible for contacting 2-3 reform pilot units to strengthen the guidance of the reform work. Propaganda Department, Cultural Products Office, Development and Reform Commission, Editorial Board Office, Finance Bureau, Labor and Social Security Bureau, Culture Bureau, Radio, Film and Television Bureau and other departments should assign special personnel to seriously investigate, formulate supporting programs, implement responsibilities and follow up. Counties (cities) and districts should set up leading groups for the pilot work of cultural system reform accordingly, and strengthen their leadership over the pilot work of reform. Counties (cities), districts, and municipal reform pilot units and competent departments should, according to the spirit of the municipal reform plan, combine their respective tasks, functions, and actual work, do not engage in a one-size-fits-all approach to reform and implement one unit, one policy, formulate feasible reform plans and implementation measures, and organize their implementation after approval by the municipal leading group for cultural system reform and cultural industry development.
2. Strengthen policy research and establish a policy system. Leading groups for cultural system reform and cultural industry development at the city and county levels should actively take the lead in organizing relevant functional departments, strengthen research on policies related to financial, investment and financing, taxation, land, business administration, price, labor, personnel, distribution, social security, talents and other cultural system reforms and cultural industry development, formulate and improve operational policies suitable for Qujing cultural system reform and cultural industry development, and establish and promote cultural system reform and cultural industry development in our city.
3. Intensify propaganda and do ideological work well. All reform units in counties (cities) and districts directly under the municipal government should strengthen the publicity of reform policies, actively guide the people and cadres and workers in reform pilot units to correctly understand the reform situation and tasks, correctly understand the reform policies and measures, create a good public opinion environment, and ensure the implementation of the reform tasks. We should do a good job in ideological and political work, timely understand and master the ideological reflection of cadres and the masses involved in the reform, actively carry out ideological and political work according to the situation, solve problems, straighten out emotions and resolve contradictions. It is necessary to deal with and solve the hot and difficult issues in the reform in a timely manner and safeguard the overall situation of reform, development and stability.
Verb (abbreviation of verb) promotes the development of cultural industry through reform
Through reform, establish and improve the incentive competition mechanism, enhance the vitality and vitality of cultural units, cultivate cultural markets, standardize market behaviors, improve operational mechanisms, formulate and improve supporting cultural and economic policies and investment and financing mechanisms, speed up the preliminary work of cultural industry projects, speed up the transformation of Huize Historical and Cultural City, Luoping Buyi Style Garden and "Historical Qujing" (Zhujiangyuan Cultural Park), and build Lvliang and Malong Leisure and Fitness Ecological Park, Zhujiangyuan Food Culture City and Cuishan Film and Television Culture City. Accelerate the construction of four leading enterprises in the cultural industry, namely, performing arts in the Pearl River source, Qujing newspaper, Qujing radio and television media and Qujing printing and publishing. Pay close attention to the "four ones" cultural quality project of "one song, one drama, one movie and one TV series" focusing on one literary quality. Efforts will be made to strengthen the five major industries of entertainment, radio, film and television, publishing, sports and fitness, and rural culture, and Qujing will be built into a base for leisure and entertainment, film and television shooting, and sports and fitness in due course. Actively promote the construction of key counties for the development of cultural industries in provinces and counties with cultural resources characteristics, and promote the rapid development of cultural industries, and strive to achieve 4% of the added value of cultural industries in the city in 2007, that is, one year after the end of the reform pilot.