Professional Introduction of Hebei Oriental University: Network and New Media Major
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I. Professional introduction
Network and new media major of Hebei Oriental University is a characteristic undergraduate major that the school focuses on, with rich accumulation of running schools and profound professional background. Network and new media are journalism and communication majors, and they are emerging majors that have gradually developed in line with the changing trend of the media industry in the digital age. Facing the internet and digital technology, it has strong interdisciplinary and applied characteristics.
Second, the training objectives
This major is committed to cultivating compound and applied media talents who can master the theoretical knowledge and practical skills of information dissemination on the Internet and new media, and skillfully use the Internet and new media for information writing, planning, dissemination, content production, network editing, media investigation and analysis, and new media operation. , and have the ability to organize and manage new media, broad international vision and enterprising and innovative spirit.
Third, the direction of employment
Graduates can work as journalists, editors and editors in national news websites, newspapers at all levels, radio stations, TV stations, media groups and other state-owned news units, online media, information management and publicity departments of enterprises at all levels, cultural communication companies, advertising companies, enterprise marketing departments, audio-visual electronic publishing houses, magazines, education promotion companies, teaching software development companies, distance education institutions, scientific research units, consulting and planning companies, exhibition companies and other units. Anchor and all kinds of program planning, director, program production and other work, you can also engage in business development, activity creativity, media planning and other work in the print media and online media industries; Engaged in manuscript writing, video program planning, director, production, integrated marketing and media public relations in government departments, enterprises and institutions.
4. Curriculum design theory course: integrated journalism, news interview and writing, advertising planning and creativity, new media product design and project management, market research and statistical analysis, network editing and planning, interactive marketing, enterprise new media communication strategy, digital image creativity and design, new media data analysis and application, network public opinion monitoring and judgment, literature information retrieval and thesis writing, etc.
Practical courses: photography and camera technology, web design and production DW, computer art PS, nonlinear editing, digital image creativity and design, video editing and synthesis training, digital multimedia works creation, enterprise VI visual design, digital multimedia works creation training, etc.
Professional introduction of Hebei Oriental University: The major of network and new media has been announced. For more information about Hebei unified recruitment, please pay attention to the Hebei unified recruitment page.
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