For the design of scenic spots, we need to design different logo styles according to the different atmosphere of scenic spots. Logo materials used in the park can be created with original ecological wood. Compared with other processed materials, the original ecological wooden logo gives people a sense of closeness. The wood texture is exquisite, the color matching is lively and active, and all the designs are integrated with the surrounding atmosphere.

2. Personalization of color.

Color design can better serve the function of logo and become the trend of modern logo design. How to use color reasonably and boldly will become the highlight of personalized design. For example, the library is designed as a row of huge cultural folders, which can convey information well and vividly. The main color of the color scheme is black and white with a little red, which looks very artistic as a whole.

3. Personalization of modeling and form.

Different tourist attractions have unique geographical environment and humanistic elements, and the choice of logo carrier materials will make them have good artistic expression ability, so that the overall style of guidance system design can be integrated with the attractions. For example, the overall design of a library can be a book-like tower and form a central park. The main color of the entrance sign is composed of elegant gray, giving the public the overall feeling that someone is talking to readers in the distance, and the library symbolizes the key to the "knowledge gate".

4. Personalization of recognition function.

A new tourist attraction is a new place for most tourists, and the surrounding environment is unfamiliar. Therefore, the pursuit of the personality of the guiding logo can not only play an aesthetic role, but also enhance the atmosphere effect of the environment. The ultimate goal is to form a harmonious and coherent guidance system, reflect humanistic care, provide convenience for tourists, eliminate the strangeness of tourists in strange environments and relax their mood. At this time, it is necessary to ensure a certain consistency for the identification system in the scenic environment, and the identification of the same scenic spot can be unified into a style with a sense of integrity.