The applied theory research room mainly undertakes the research work on macro-industrial policies, laws and regulations, the market situation of publications and the organization of publishing enterprises. It not only provides theoretical decision support for the General Administration of Press and Publication, but also provides authoritative industry information for micro-publishing institutions.
The Applied Theory Research Office publishes the Blue Book of Publishing Industry in China once a year, and makes an annual in-depth analysis and forecast of the overall situation and trend of the publishing industry in China. The "National Sampling Survey on Reading and Purchasing Tendency" is held every two years. This topic is a national publication investigation activity, aiming at investigating, counting and analyzing the reading and purchasing situation of readers all over the country, and providing valuable reference for publishers.
The main topics undertaken by the Applied Theory Research Office are: analysis of the current situation and trend prediction of China's publishing industry (in 2003 and 2004), sampling survey of people's reading and purchasing tendency (1999, 2002 and 2004), research on China Publishing Group, research on strengthening macro-control of publishing industry, current situation and trend of private publishing industry, etc.
The main researchers in the Applied Theory Research Office are:
Xu: Male, deputy director and associate researcher of Applied Theory Research Office.
Sun Luyan: female, associate researcher. Bai Qingping: female, assistant researcher.
Brief introduction of digital publishing laboratory
Digital Publishing Research Office mainly undertakes the research fields of publishing digitalization and emerging digital media, including audio-visual publishing research, electronic publishing research, online publishing research and application research of new publishing technologies. Specifically:
Audio-visual publishing research: mainly studies the industrial scale, market operation and related administrative management, policies and regulations of audio-visual publishing industry, with the goal of providing theoretical support for industries, government departments and enterprises.
Electronic publishing research: mainly studies the macro-development status, development trends and laws of electronic (CD) publishing industry, including the annual development status and trends of publishing industry, the investigation and analysis of publishing market, and the special research on the development of publishing industry, so as to serve the production development of publishing industry and publishing institutions.
Internet publishing research: mainly studies the current situation, technical trends, industry characteristics, market rules and government supervision of Internet publishing. Serve publishing enterprises and management departments.
Research on the application of publishing new technology: mainly tracking the cutting-edge digital media technology. Including cross-media technology and cross-media publishing, streaming media technology and streaming media publishing, mobile communication technology and mobile publishing.
The main achievements of the Digital Publishing Research Office are: the annual inspection analysis report of the national electronic publishing unit in 2004, the annual inspection analysis report of the national audio-visual publishing unit in 2005, the research on the present situation and trend of Beijing audio-visual electronic publishing industry in 2005, the development report of digital publishing industry in 2005-2006, and the development report of audio-visual industry in 2002-2004 and 2002-2004.
Digital publishing is a new field, and the digital publishing laboratory is also a new laboratory with the demand of digital publishing. It will continue to develop along the pragmatic and enterprising road!