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The difference between general commodity trade and book trade
On the Attribute of Book Trade

At the beginning of the book industry reform, there was a great debate about the attributes of book products, and the views were quite opposite. The focus of the debate is mainly whether books are commodities. By the mid-1980s, this debate had basically subsided, and a conclusion was reached that books were a special commodity. For example, Luo et al.' s book [6] comprehensively expounded this issue. In the mid-1990s, all kinds of book enterprises entered the market to a greater extent, and the competition in the book market became increasingly fierce. In practice, many book companies overemphasize economic benefits and neglect social benefits. In this context, the nature of book products has caused a new round of debate. The focus of this debate is mainly whether books are general commodities or special commodities, that is, whether the word "special" should be added before commodities. One view is that books are spiritual products, not general commodities. "Commodity attributes are just one of the attributes of publications, not essential attributes. The essential attribute of publications is the attribute of spiritual products. " [7] Another view is that books are commodities, not special commodities. "overemphasizing the particularity of book commodities is not conducive to the commercialization and marketization of book distribution and circulation. The particularity of book goods can only be reflected in its use value and embodiment. In this sense, any commodity has special use value. No matter how special it is, it is also a commodity. " [8] The third view is that the commodity and particularity of books are dialectical unity and should not be opposed or separated. Lei Ming [9], Dai Bing [10] and Luo [1 1] have all written articles in this field. At the end of 1990s, the commercialization of books began to be recognized by people in the industry. Wang Yi systematically discussed the book commodities in his book Commodities. "1June 6, 983," Decision of the Central Committee of the Communist Party of China and the State Council on Strengthening Publishing Work "pointed out:' In socialist publishing work, we should first pay attention to the social effects of publications on the spiritual world and guiding practical activities, and at the same time pay attention to the economic effects of publications sold as commodities.' This is the first time that the commodity nature of publications has been affirmed in the central document since the founding of the People's Republic of China. Publications are commodities and should be prevented from being commercialized. "The so-called commercialization refers to a pure economic view, a pure profit view, a mercenary view, and everything is money-oriented" [12]. Mr. Wang's full affirmation of the commodity attributes of books won applause from the publishing industry.