First, the 3C e-commerce platform is trying to make books, lacking sincerity.

Most of these e-commerce platforms with 3C as the main business direction attack the book business mainly by market trial and defense, so once the competition in the book field is fierce, most of them will give up or quit.

Second, 3C e-commerce does book business and lacks channel advantages and experience.

Another reason why 3C e-commerce platform can't do well in book business lies in its lack of channel advantages and senior experience in book field.

On the other hand, most 3C e-commerce platforms treat the elites in the book industry with violence and bully the weak. For example, JD.COM has been exposed many times before to suppress publishers and bully retail bookstores.

Third, the 3C e-commerce platform does book business with low gross profit.

For the current book business, the reason why 3C e-commerce platform failed to get a share in the book field is that 3C platform not only has low gross profit, but also lacks sufficient competitiveness.