1. Make the overall strategic planning of the project, make plans, analyze the market, competitors and target consumers, and gain insight into the advantages and disadvantages of their own brands, products and enterprises. Through the analysis of the data, combined with the advantages of their own products, establish the direction, clear ideas, clear positioning and set goals. In the specific operation process, we should constantly optimize and adjust the original plans and objectives according to the actual situation.
2, do a good job of the corresponding design copy planning is divided into product copy and communication copy, while commodity operation is mainly for product analysis and planning, promotion activities organization and so on.
3. After the column scheme of planning and decorating the store module is determined, it is necessary to analyze the advantages and characteristics of a large number of competitor stores and their own brands in advance, and then combine the target audience and some post-operation ideas to plan the column. For example, many Taobao stores pay attention to interactive communication and add some community columns, while those that pay great attention to brand history and personality generally have brand traceability columns.
4. Plan the packaging products, determine the products and plan the implementation. For example, how to show the competitiveness of products, how to take pictures of products to impress consumers, and how to write a copy? These problems need to be analyzed and planned before they can be achieved initially.
5, commodity promotion operation
6. Data analysis