Gift-giving activities in Weibo to commemorate the 80th anniversary of Wolfdale.
Second, the purpose and significance of the activity
Holding activities in Sina Weibo can attract more Weibo users, thus achieving the effect of promoting the company through the attention and forwarding of Weibo activities. Improve the visibility and influence of the company.
Third, the activity time
20xx165438+1October17-20xx165438+1October 22nd.
Fourth, the form of activities.
Sina Weibo pays attention to and forwards the prize-winning activities.
Verb (abbreviation of verb) activity plan
1, company employee Weibo.
Form: Call on all employees in the company to open Sina, and exchange visits, attention and forwarding through Weibo, an employee in the company, to form a fixed fan base. Through the strength of employee Weibo, we will carry out more forwarding and attention, and increase the number of fans, attention, forwarding times and page views of the company. Employees' participation in Weibo activities will increase the visibility of the company.
2. Activities attract others.
Form: In order to commemorate the eightieth anniversary of Wolfdale, thank you for your long-term support and concern, our company launched the eightieth anniversary gift-giving activity to give back to you. From April 5 to April 9, XX, just follow @ us+ to forward comments. These Weibo [emailprotected] friends become fans of Wolfdale Technology, that is, they have the opportunity to get it. . (The prize is decided by the company)
Expected effect of intransitive verbs
Through the promotion of Sina Weibo's activities, increase the number of fans of the company Weibo and pay attention to the forwarding rate. At present, the number of fans is 1 16, which meets the expectation of an increase of 500 fans, and the number of activities forwarded can reach about 500 times. Improve the visibility and influence of the company.
Seven. Estimated number of winners: 10.
Eight. Activity Support: Posters, prizes and pictures of the 80th anniversary of Kivovdel in Weibo.
Weibo Activity Plan 21. Activity Background
Based on the upcoming College Students' Association Culture and Art Festival, the current situation of using network platform in our school is not optimistic. At the same time, in order to show the culture and characteristics of the community, predict the activities during the cultural and artistic festival, expand the publicity scope of the activities, enrich our university life and prosper campus culture, the college students' community decided to hold the "Cultural and artistic festival, micro-information, gathering the stars of the community" Weibo Star Competition. I hope that students from all clubs will actively participate and win the attention and love of more fans!
Second, the theme of the event
Realize the Chinese dream, youthful positive energy
III. Purpose of the activity
In order to show the charm of the association's own activities, expand the influence of culture and art festivals, expand the application groups of online platforms, further stimulate students' interest in using online platforms, and understand the activities of associations and social groups.
Fourth, the activity time
April 20th to late May
Verb (abbreviation for verb) activity place
Tencent and Sina platform
Sixth, the object of activity.
All societies are registered in the school.
Seven. activity
1. During the activity, all societies took Jiangnong Culture and Art Festival as the topic (# Jiangnong Culture and Art Festival #), and around the theme of this activity, all societies published blog posts (Weibo Information fits the content of the Culture and Art Festival, suggesting that Weibo should broadcast live during the activity and interact with fans), which won the attention and support of the majority of network users;
This activity runs through the whole process of culture and art festival. During this period, various societies can publish Weibo with the theme of Jiangnong Culture and Art Festival (# Jiangnong Culture and Art Festival #) from time to time;
3. This activity is based on the sum of the reposts of all the Weibo of the Weibo platform of various societies with the theme of Jiangnong Culture and Art Festival (# Jiangnong Culture and Art Festival #), and the top six societies of each platform give 0.5 points in the star society selection (the winning scores of the two platforms can be superimposed);
4. Statistical standard: Before the night before the closing of the Culture and Art Festival 12: 00, all eligible Weibo in Weibo with the topic of Jiangnong Culture and Art Festival (# Jiangnong Culture and Art Festival #) will be included in the statistical scope, and the forwarding volume of each Weibo will be counted, calculated and ranked. Each community counts the forwarding volume of Weibo in its own community and corrects the results;
5. During the activity, statistics will be made once every 10 day, and the names of the top 6 societies of each platform and the forwarding volume of Weibo will be announced through Weibo;
6. The results of the competition will be announced through Weibo, exhibition boards and radio stations. The winners of each platform won 0.5 points in the star club selection (the winning scores of the two platforms can be superimposed), and the winners will be awarded prizes at the closing ceremony.
I hope all the old and new friends who are concerned about the development of agriculture, countryside and farmers will actively pay attention to Tencent Weibo of Jiangxi Agricultural University. And broadcast a blog post with the theme of "Jiangnong Culture and Art Festival". Make your own contribution to the development of the club. Thank you! !
Weibo Activity Plan III. Preheating Stage
1, accelerate the accumulation of Weibo fans. Weibo is playing the fan economy and increasing the number of fans on a larger scale through various channels. Including enlarging Weibo's promotional photos in the online shop. Because on the day of double 1 1, users are likely to forget your store under the impact of various advertisements. Through high-intensity Weibo interaction, activate users to pay a return visit on the same day and seize new and old customers in the online store.
2. Weibo released the Double Eleven shopping strategy, such as encouraging users to add their favorite products to shopping carts and favorites in advance, so as to grab the treasures quickly.
3. Prepare Weibo's copy and content in advance.
4. Make a double 1 1 countdown for Weibo seven days in advance, and put the countdown for Weibo at the top.
Second, the promotion day of the Double Eleven Conference
Through graphic content, constantly create a hot atmosphere and plot of sales, and stimulate users to buy rationally or impulsively, such as:
1, atmosphere contrast, from official micro to trumpet to employee micro-blog matrix avatar collective transformation double 1 1 big promotion avatar.
2, Weibo content:
Double Eleven will definitely become a hot topic. Make more use of Sina hot topic tag # # to do content.
Double eleven keywords such as "double 1 1 big promotion", "11.1","special price" and "free mail" and their own commodity keywords frequently appear in Weibo's content.
Introduce the main products in Weibo with pictures and texts respectively, and strengthen the preferential efforts.
20xx.11.11At the end of the day, the discount countdown will be notified. ...
3. High-density publishing frequency:
Double 1 1 There are not less than 30 Weibo posts on the same day, including original posts that interact with users in time. The repost of this day has been reduced in proportion.
From 10 to 12 in the morning, 2-5 in the afternoon and 7: 00 in the evening 10. Posting rhythm is reasonably distributed according to the 24-hour sales curve. The general principle is that as long as fans brush Weibo at any time and in any moving state on the same day, they will have a chance to find your post in time.
The greater the publishing density, the more valuable, interesting and conversational the content needs to be strengthened, otherwise simply promoting advertising images will only accelerate the attention cancellation behavior of fans.
On the day of the event, don't use tools to automatically publish Weibo unless absolutely necessary.
4, double eleven activities planning:
Regularly forward preferential activities+creative activities. No matter what the activity is, it is a viral marketing that combines forwarding incentives.
Strategy.
5. The intensity of interaction increases.
Private messages, messages, @ and other information transfer functions are used more intensively than usual, and customers should be tolerant, provided that you have real discounts for them.
Third, after the Double Eleven event:
Summary activity
No matter what article, don't forget to combine your keywords, namely: your core product words, your Taobao/Tmall store or brand name, and related words of Shuang 1 1 ... such as publishing the final sales data of Shuang 1 1, occupying the hot search keyword "Taobao Shuang/kloc-0"
If possible, you can make a short and shocking publicity video of double 1 1 before double1and put it at the top of Guanwei's home page.
Weibo Activity Plan 4 Communist Youth League Committee, Communist Youth League Committees of counties (cities, districts), Communist Youth League Committees of provincial universities, and Communist Youth League Committees of key enterprises in the province:
In order to promote the activities of "Youth Fashion, Civilized Navigation" to be widely carried out among teenagers in the province, create a positive and healthy network culture through activities, promote social integrity, and guide teenagers to remember history, learn advanced and contribute to society, the Communist Youth League Committee will recently launch a series of activities of "Youth Leading Fashion" in Weibo, Hebei Province. The specific notice is as follows:
One. I-word duration
Two. activity theme
Youth leads fashion.
Three. Activity content
(A) the power of fashion-publicity activities for young fashion figures
In Weibo, Hebei Communist Youth League, profiles and work photos of young fashion figures were released. We regularly use Tencent Weibo platform to conduct micro-interviews with people, fully spin the touching stories of 100 young fashion figures, and call on the vast number of young people in the province to learn their spirit of the times of dedication, pioneering and innovation. Through this activity, we will further mobilize young people to dig out unknown and dedicated fashion messengers around us and set up more typical young people who lead the fashion of the times for the whole society.
(2) The figure of an angel-a street shooting activity that touched life
Mobilize young people, capture and photograph touching moments in daily life with cameras and mobile phones, record the brilliance of human nature displayed by ordinary people in daily life in the form of photos, transmit love and kindness to the whole body, and promote the improvement of social atmosphere. The activity will also regularly select photos on Weibo.
(C) Youth struggle-struggle motto recording activities
Organize young people to leave messages on Weibo to record the new social development period. Use the struggle motto of contemporary youth who have gone through the road of self-improvement. The motto can be quoted or original. Activities will also regularly carry out struggle motto selection activities in the form of voting, and select representative messages, so as to encourage more young people to stand on their own feet and work hard to contribute to their own cause and national development.
(4) Never forget-reminiscing about the red inspirational story.
In Weibo, heroes emerged during the development of the Party and the country in different historical periods, such as the war years, the construction years and the pioneering years, and their touching stories were introduced, so as to encourage young people to remember the hard course of the country's development, cherish the current happy life and undertake the historical mission of future development.
Four. Participation mode
(1) Send the relevant content to the topic # Youth Leading Fashion # initiated by Weibo, Hebei Communist Youth League, and you can directly participate in the activities of "Moving Life Street Shooting" and "Recording Struggle Motto" and enter the prize-winning links of the above two activities. Among them, the pictures posted on the street shoot should be accompanied by an introduction to the contents of the pictures.
(2) Weibo, the official Communist Youth League of Hebei * * *, will publish the related contents of "Stories of Young Fashion Figures" and "Reminiscing Red Inspirational Stories", and broadcast any blog post of the above four theme activities to "@ Hebei * * * Communist Youth League+Five Friends" to become a lucky blogger candidate to participate in the lucky draw.
(3) This activity will also open up a micro-interview column for young fashion figures to have an online dialogue with young fashion figures in our province. You can ask questions to the people being interviewed when you attend the activity.
Five. job requirement
All Weibo content participating in the activities must be a positive, healthy and harmonious theme, and must not contain unhealthy content such as low taste. Once found, it will be disqualified immediately.
Six. Awards and sweepstakes
(1) Excellent struggle motto selection: held once a month. The organizing committee of the event selects 10 excellent messages each time according to the broadcast volume and the quality of motto content, and rewards a mobile phone recharge card with a face value of 100 yuan for each motto.
(2) Selection of outstanding street photos: After the event, the organizing committee will hold a preliminary evaluation meeting to select some outstanding works, which will be displayed and voted on the special website. According to the voting results and the final opinion of the organizing committee, the first prize 1 name, 2 second prizes, 3 third prizes, 3,000 yuan for the first prize, 20xx yuan for the second prize and 65,438 yuan+0,000 yuan for the third prize were selected.
Winning bloggers who participated in the "Striving Motto Selection" and "Excellent Street Shooting Photos" activities will receive honorary certificates issued by the event organizers, and directly serve as candidates for the "Double Top Ten" selection activities of the Provincial Youth League Committee.
Weibo Activity Plan 5 I. Activity Background:
As the best platform for publishing social information, "Weibo" has gradually integrated into our life and work. With the development of the times, most colleges and universities in China have established their own official Weibo information network, which facilitates the school to release news, convey spirit and spread positive energy, and also establishes communication channels between colleges and students.
Second, the purpose of the activity:
1. The General Party Branch of our college should assess the situation and use the outstanding product of the times "Weibo" to establish its own Weibo information network.
This move is intended to improve the efficiency and accuracy of information transmission in colleges and universities.
3. Through information search and exchange, organization and exhibition of activities, enhance the overall charm and influence of the college and the working efficiency of the General League branch.
Third, the form of activities:
PPT explanation, meeting mobilization and questionnaire survey
Four. Target audience:
Counselors of Automotive Engineering College, cadres of all classes and regiments, and backbones of all departments (at least two except vice minister)
Verb (abbreviation for verb) Special guest:
Teacher Zou Meng
Activity of intransitive verbs:
1, hold a meeting of college counselors and cadres, and introduce the role and advantages of Weibo as a media in the form of PPT explanation, so that everyone can realize its importance and necessity.
2. Require all league branches, organizations and departments to open their own official Weibo and set up their own Weibo leaders.
3. Require counselors, organizations and departments to hold a general meeting of members, publicize and promote the use of Weibo, and emphasize the great significance of Weibo in organizing propaganda positions.
Seven. Activities:
1, the opening remarks of the host and the introduction of the guests present.
2. PPT will be explained by members of the reporter station.
3. Yuan made a speech, mobilized organizations to open Weibo, and raised hopes.
4. Teacher Zou Meng arranged the later work and put forward the requirements.
5. The moderator made a concluding speech and declared the meeting closed.
6. Please invite special guests to leave.
7. Participants leave the venue
8. Clean up the site