1. accurate market positioning, accurate investment and rapid development.
As we all know, Internet users are mainly young people aged 25-35, who are the mainstream consumers of computers, communications and consumer electronic products. The target population in JD.COM is them, so this means that the mainstream consumers in JD.COM Mall have a high degree of overlap with Internet users, which has the premise of opening up the market.
2. Low price strategy with quality assurance.
Although behind JD. COM's high growth rate is very low gross profit margin, compared with other manufacturers' gross profit margin of 30%, JD.COM. The gross profit margin of COM 15% is really a bit too low. Meanwhile, in the past eight years, JD.COM. The profit of COM is almost zero.
As a result, Liu He and his constant questioning and torture: How far can a company with rapid expansion but no money go? But these are superficial phenomena. As Lei Jun said, e-commerce burns money at high speed, as long as it doesn't turn over, it will be successful. What's more, Liu is not stupid. When JD.COM holds more than 30% of the sales share of 3C, it has the pricing power. At this time, it can ask the manufacturer to give him a good enough profit. 123tsg.com 123 library
3. Self-built logistics system to reduce costs and improve service quality.
In the second half of 20 10, JD.COM Mall will build a single super-large logistics center with an area of over 654.38+10,000 square meters in Beijing, Shanghai and Chengdu. Together with the original Guangzhou Logistics Center, there will be four first-class warehouses in China.
At the same time, JD.COM will build a 15-20 secondary warehouse nationwide, and there will be a storage center or warehouse in JD.COM Mall every 600 kilometers. At the same time, the number of distribution stations in JD.COM Mall will also increase to more than 50, thus realizing the coverage of all important cities in China.
At present, JD.COM Mall has successively purchased 1.200 mu of land throughout the country to build a logistics storage platform, which will support tens of billions of yuan in sales.
4. Bold and innovative business model
In June 2006, JD.COM took the lead in starting a business, and the first professional blog system in China, JD.COM Product Blog System, was officially opened, which provided a communication platform for netizens to publish comments on product technology or use, enhance shopping experience and improve purchase satisfaction, and also provided a good way for operators to listen to consumers' voices and improve service quality.