Open the window, half open the window, close the window.

Generally speaking, you can directly see the situation in the store.

Semi-open, generally speaking, you can see part of the store.

It's closed. You can't see it at all.

Clothing stores are generally closed, semi-open and fully open, but at present, closed stores are suitable for large stores over 200 square meters, 200 to 100 square meters are semi-open, and 100 square meters are fully open.

The window effect is better, which is mainly composed of three elements.

1, color: color means that the color of the window should be matched reasonably. For example, windows should be warm in winter and cool in summer. When matching, the ultimate goal is to have a strong visual impact to attract a lot of eyeballs.

2. Lighting: Lighting mainly refers to the lighting mode and brightness. Lighting modes include accent lighting and ambient lighting. Accent lighting is used to highlight illuminated items. Generally, metal halide lamps with high color rendering are better, while ambient lighting is used to create a light source suitable for displaying commodity atmosphere. Backlight generally uses 2400K warm color.

Brightness, window lighting brightness is about 2 times higher than that in the store. So it is not easily neutralized by external light sources.

3. Atmosphere: The atmosphere needs to be adjusted according to the goods and time you show. In addition to color and lighting, it is also important to increase the atmosphere of ornaments. For example, when Christmas comes, you can use Christmas trinkets in the window. When the new year comes, Chinese knots can be hung on the window.

Furthermore, you should create an atmosphere according to your products. If it is sportswear, you can use some sporting goods to create an atmosphere, such as tennis rackets. If you are in a formal suit, a briefcase is essential, and it is a big deal to put a car in it; If you are casual wear, a mountain bike, a bag and a hat are all accessories of the atmosphere.