I) Basic functions

On the ebay platform, all transactions will be conducted through ebay, and login and transaction service fees will be charged. Taobao is free. In Taobao stores, merchants can leave any contact information of their own, which also makes it possible to meet and trade offline. Many people open stores on Taobao, but they don't actually complete the transaction.

Ebay's product search has increased popular search, with more choices, but the search page is also slow to open. Ebay Yi Bei has set up a "dispute handling platform" in "My Yi Bei" to solve sales disputes, and Taobao also has a dispute reporting platform for use. The community in Yi Bei gives people a messy feeling, just like an embryonic house, without any decoration. The forums on Taobao are relatively clear, and it is easier to find posts or browse by using a large number of theme color blocks.

Neither ebay nor Taobao has the very popular shopping cart function on b2c platform, which brings some inconvenience to users who choose multiple items. However, there are check boxes on ebay, and you can choose multiple items on a single page. Another thing to mention is personal signature and pictures, which are unique to Taobao, which is also one of the more attractive features of Taobao forum.

(2) Communication tools

What needs to be mentioned is the incidental products of both parties, that is to say, the incidental product provided by Yi Bei to users is "Yi Bei Assistant", while Taobao provides "Taobao Want Want". Obviously, these two softwares are completely different. The function of "Yi Bei Assistant" is to provide more convenient loading service for sellers, while "Taobao Want Want" puts its function on the platform of instant messaging, which is mutually beneficial to both buyers and sellers. Some people may say that it is easy for buyers and sellers to reach an agreement and avoid handling fees, which is a deadly weapon for trading websites. At that time, don't forget that Taobao was still in its early days, and most sellers were absent-minded. If the seller is eager, he will not avoid any reasonable expenses. And Taobao is now in a period of preferential and free policies. If one day a senior seller of Taobao can be compared with Yi Bei, then his Taobao Want Want beta will change accordingly.

(3) Safety

From the registration point of view, both Yi Bei and Taobao need you to have a mailbox. After the registration is completed, the website will send a letter to your registration email. According to the above steps, the whole registration process can be easily realized. However, after registration, there is also an authentication process. This is an important link to decide whether you can get the right to trade online.

In Yi Bei, members who have not passed the certification registration can only enjoy part of the right to buy things. The process of authentication is: there is an option of "Click here to quickly become a star user" at the bottom of the home page. Here, you can pass the authentication immediately through your mobile phone, and then the transaction fee will be deducted from your phone bill. If you use ID card and credit card rating, you need to find the "Application for Real Name Registration System Authentication" in the "Transaction and Security" column of the "Integrity and Security" link at the top of the home page. Fill in the ID number or credit card number. This authentication process takes 1-7 working days.

In Taobao, there is only one authentication mechanism, which passes the ID card authentication. Registered users can upload a copy of their ID cards after scanning, or mail a copy of their ID cards to Taobao for authentication. Another simple method is to use fax. However, this method must be carried out after contacting the staff. The success of Taobao's transaction depends only on buyers and sellers. The delivery of most goods in the whole transaction process is uncontrollable, so that some transactions can be paid offline, which opens the door for some users not to actually trade and exchange praise. Secondly, since the two parties to the transaction do not have full real-name authentication, and there is no docking with the credit reporting agencies of the banking system, the situation of self-selling and self-buying is not ruled out; In addition, there is no online and offline disciplinary mechanism for dishonesty in China, and Taobao's credit evaluation mechanism cannot fully play its role.

Third, the comparison of business models.

As long as you can surf the Internet, you can open a shop online for one or two yuan. A website that acts as a router in a transaction, brings buyers and sellers together and provides a trading platform. Buyers bid and the highest bidder gets the goods. Websites usually extract a portion of the commission from the transaction income. Without sellers and buyers, the website can't work, so a huge user base is the key to website management. At present, in China, the most influential auction websites may be www.taobao.com Yi Bei and Taobao. In June, 2003, American online sales giant eaby bought all the shares of Yi Bei American Company for $654.38+0.8 billion, and entered the China market. Taobao is a personal online trading platform formally established in July 2003 with an investment of 654.38 billion yuan from Alibaba. These events show that many Internet practitioners are optimistic about the China market.

(1) Comparison of the characteristics of their respective management modes

Ebay: It charges a registration fee. At present, Yi Bei charges the seller a commodity registration fee, ranging from 1 yuan to 8 yuan, with the lowest transaction price as the billing base. And after each transaction is successful, the corresponding commission is charged, that is, the transaction service fee. The price is charged at 0.25% to 2% of the online transaction amount of each commodity, and it is not charged if the transaction is not actually completed. A commodity sold online in Yi Bei is 3000 RMB, and the transaction service fee is about 30 yuan. Real-name registration, Yi Bei users must register with their real names. After passing the real-name authentication, they will not only have a "certificate" as a mark, but also get a star. After the transaction, both parties conduct mutual credit evaluation, which consists of evaluation type (good/medium/poor) and comment content. All the evaluations obtained by the user constitute the user's credit record. Serious and true evaluation can provide reference for other users, and of course evaluators can also benefit from the evaluation provided by others. At present, this method is widely used in the field of electronic commerce.

Taobao: Free policy. "Taobao believes that netizens in China are experiencing a historical turning point from netizens to netizens and then to online merchants. Internet users have shown a strong trend of creating real value for themselves through online transactions. Only by making users truly benefit from online transactions can more and more loyal online traders be cultivated. At present, the turnover of personal online transactions in China is only over one billion, which is still in its infancy. At this point, it is essential to establish and promote this market. Free of charge, it lowers the threshold for China netizens and online merchants to conduct personal transactions online. It is a measure to protect the interests of both parties in current online transactions and a realistic choice to reflect the rules of fair competition. " "Taobao Want Want" and "Alipay" should be the most distinctive instant messaging software, which is very convenient for buyers and sellers to contact or leave messages. In addition, "Alipay" provides payment guarantee for buyers, so that buyers have no worries when purchasing. At the beginning of its establishment, it was hailed as the most successful online investment project in China. In addition to creatively launching Alipay products to minimize the risk of online transactions, we also cooperated with ICBC and China Merchants Bank to actively improve the personal online transaction payment platform.

(2) Achievements made

According to Yi Bei, there are two main indicators to measure e-commerce: one is the transaction volume, and the other is the transaction rate. It is understood that in 2003, the transaction volume in Yi Bei reached 654.38 billion yuan, and the turnover rate reached 55%.

In April 2004, the growth rate of personal trading websites released by Internet Lab showed that Taobao led domestic websites with a high growth rate of 76.8%. In May 2004, Taobao surpassed its domestic and foreign counterparts for the first time in the market survey report on Internet user coverage released by Shanghai iResearch Consulting Company. At present, the number of goods on Taobao is close to 2 million.

(3) There are problems

Security and integrity are still urgent problems to be solved. As long as money transactions are involved, there are bound to be risks. Network, a new trading platform, not only creates a lot of wealth, but also exposes some existing problems. First of all, honesty plays a vital role in the healthy development of e-commerce. Because the main bottleneck of online transactions is credit, many people worry that product quality, after-sales service, manufacturer's credit and safety cannot be guaranteed, so the online platform must establish a credit system to ensure product quality, transaction safety and market order.

Online shoppers still account for a small share, and the proportion of direct online shopping is still pitiful. Many people are still in the interest stage, and hobbies and shopping are two different things. It is not easy for individuals to do it on a large scale.

Insufficient access, there is still a long way to catch up with traditional retail. This is the biggest disadvantage of online retailing. Because you can only look at the goods with your eyes instead of manually, consumers often can't get more internal information of the goods, such as the texture of a dress and the effect of a set of sound. This makes it difficult for consumers to have a sense of trust in the quality of goods, but traditional stores have advantages in this respect.

Fourth, the future outlook.

According to relevant statistics, the proportion of netizens whose main purpose is to get information online is as high as 42.3%. Followed by leisure and entertainment, 34.5% of netizens choose; The third place is learning, 9. 1% netizens choose; The proportion of netizens who choose other online purposes is very small. I still remember when I was in high school, I had to look up some college entrance examination materials from the library. With the network, information from all over the world is not only wide-ranging but also efficient, so obtaining information will become the main purpose of netizens. As can be seen from the above figure, online shopping and business activities account for a certain proportion. It shows that people have begun to accept this consumption pattern. But the proportion is relatively small, so there is still a lot of room for improvement.

In addition, according to the hot data survey of 2006 China c2c online shopping survey report released by China Internet Network Information Center in Beijing on May 9, 2006, as of March 2006, there were 2 million c2c online shopping consumers in Beijing, Shanghai and Guangzhou, and Taobao became the first choice shopping website for users. Judging from the number of shoppers and shopping frequency, the market share of China c2c shopping websites in three cities in 2005 was 67.3% for Taobao and 29. 1% for ebay. Except Taobao and ebay, clap. Com has a good growth momentum and is the first choice website for Taobao sellers to expand their business. Under the cultivation of various profit models, the e-commerce market in 2006 will be more mature. Thus, China c2c online shopping market is in the ascendant, and its development prospect is promising.

Verb (abbreviation of verb) abstract

From the function, service, management, enthusiasm of members and the cultural atmosphere of Taobao, users are constantly flocking to Taobao. I think there are several key factors for Taobao's success over Yi Bei:

First, the humanization and China of Taobao. One of the humanized manifestations of Taobao is Taobao Wangwang.

Function and friendly interface are a big factor, and Taobao's function is the most perfect and humanized. Ebay's website interface is in English, which is extremely out of line with China people's habits. I get dizzy as soon as I enter the station. Taobao China is the habit of all China people. It is friendly, pleasing to the eye and easy to use.

Second, Taobao is free. So attract countless businesses to try new things and attract countless businesses for Taobao. Many people have noticed that under the free offensive of Taobao, Yi Bei is losing ground, and both the traffic and the transaction volume are overtaken by Taobao. Ebay charges, which greatly limits the timely communication of members. In view of this situation, the transaction chat tool developed by Taobao is in line with online shopping and online trading, so everyone likes this function.

Third, in terms of payment function, Taobao has created the most honest and safest online trading market. Taobao has developed the Alipay function, and the appearance of this function meets the strong demands of members to the greatest extent, that is, * * * to build an honest online trading environment, so that buyers dare to try online shopping, so that sellers can win the trust of customers, and online shopping does not have to be the first to eat crabs.

Generally speaking, Taobao has done a good job in most c2c websites. Because I majored in e-commerce and simulated the c2c operation platform in my professional practice, I have a certain understanding of the basic process of online auction. Although I prefer Taobao to the two websites, Taobao and Yi Bei are both giants of c2c e-commerce websites in China, and they have many advantages and disadvantages. Our paper is inexhaustible. Only by careful understanding and observation can we find more advantages and disadvantages, both advantages and disadvantages. However, the development of c2c e-commerce is an inevitable trend and the future is immeasurable.

Advantages and disadvantages of Alibaba:

E-commerce has three stages: trading opportunity, trading confirmation and trading execution. What does Ali do? This is a trading opportunity. He knows all about trading opportunities, claiming that he has gathered 430,000 buyers from all over the world and participated in dozens of global exhibitions every year. At the exhibition, he distributed CDs, brochures, video advertisements, trade matching and so on from China suppliers to members. This is the offline part. On the Internet, he mainly makes websites for enterprises and looks for trading opportunities.

What is Ali's weakness? It’s two o’clock. First of all, Ali only intervened in the trading information in the trading opportunity, regardless of the trading process, leaving a lot of room for the latecomers; Secondly, Ali's membership has a large amount of information, which is his advantage and his disadvantage, that is, the quality of information is not high. You may see a lot of trading information of Ali, but the poor quality of information will be the biggest obstacle to its development.

What are Ali's advantages? It is also two o'clock. The first is its brand awareness. Ali is the largest B2B website in China. When it comes to e-commerce, the first thing people think of is Alibaba. In addition, most of China's export enterprises are concentrated in Jiangsu and Zhejiang provinces, and Ali is especially famous in these two regions. Secondly, Ali has a thorough understanding of e-commerce. Ali has been doing e-commerce for so many years, and his understanding of e-commerce and users is enough to make him lead in the e-commerce field for several years.