On April 22, 2020, iQiyi officially ushered in the tenth year of the establishment of the platform.
Taking the 10th anniversary celebration of the platform on April 22nd, 2020 as an opportunity, iQiyi launched a series of activities to celebrate the anniversary of "Unlocking New Happiness". Through multi-dimensional continuous efforts such as internal ecological layout, external cross-border cooperation, joining hands with high-quality artists, and linking trend programs, we will provide multiple benefits for young users and advocate the trend of public life as a "happy creator".
On April 22, 2020, on the occasion of the 10th anniversary, iQiyi gave full play to the unique advantages of "brand power+ecological power+trend power" and created a "fun and trendy" interactive feast between the platform and users by combining boxing.
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On April 22, 2020, the 10th anniversary of Iqiyi provided users with multiple benefits of entertainment, consumption, catering and leisure, as follows:
During the activity, iQiyi gave full play to the synergy and linkage advantages of the multi-ecological matrix of the platform, and relied on its ecological sections, such as lettering, membership, shopping malls, comics, games, reading, knowledge, sports, beeping, Chiba Bu, TV Fruit, VR, Kiwi TV, Qixiu, ticketing, Fan Fan Planet, Yanyan APP, etc., to provide users with rich entertainment services.
In the 10th anniversary related activities, platform users can not only get VIP members for free through the "Challenge 10 second" activity, but also get welfare privileges such as half-price discount for the whole audience, limited free of charge for exciting content, winning snack gift boxes, venue tickets and so on, and get all-round happiness in entertainment, consumption, catering, leisure and other fields.
As of May 2020, iQiyi has developed co-branded products with more than 10 brands, such as Meituan Takeaway, Huaxi Bio, Huiyuan Juice, Vientiane City, Haichang Ocean Park and Smell Library, and created a number of co-branded preferential packages. Through various forms of interactive gameplay, fully mobilize the enthusiasm of users of both iQiyi and cooperative brands to promote the continuous fermentation of activities.
In addition, iqiyi teamed up with 100 online partners to present the theme poster of the 10th anniversary of iqiyi on the launching screens of major apps, and on April 22nd, iqiyi teamed up with 10 city mall to put up a big-screen advertisement, and simultaneously staged a light show in the national 10 city landmark to create a multi-dimensional birthday celebration scene covering online and offline, reaching a wider range of users.
References:
China Science Network-Iqiyi 10th Anniversary Launches Multiple Benefits to Unlock Young People's Happiness