Nanjing pioneer bookstore, 1996 was founded in Nanjing and is a well-known private academic bookstore in China. Since its establishment, it has explored the business model of cultural and creative brand bookstores with the theme of "learning, cultural salons, coffee, art galleries, movies, music, creativity, life and fashion" and built an open, discussion and sharing platform. Its bookstore reading space with architectural elements, religious complex and humanistic care for readers has attracted many readers at home and abroad and become an important cultural landmark in Nanjing.

It is a famous cultural card in Nanjing and the largest bookstore for humanities and social sciences in pioneer bookstore and Jiangsu. It is the crystallization of the collective will of Nanjing people. It casts not only the pioneering humanistic brand, but also the spiritual character and ideological quality of Nanjing people. Nanjing pioneer bookstore was named as one of the twelve cultural business cards by Nanjing citizens, and was praised as "the most beautiful bookstore in China" and won "the most beautiful bookstore award in China in 2009". Students from nearby Nanjing University affectionately call her "NTU's second library".

On 20 13, CNN made a special report on pioneer bookstore, praising it as "the most beautiful bookstore in China". [1] In March, 2065438+04, it was rated as one of the top ten most beautiful bookstores in the world by BBC. [2] 2065438+June 2005, it was named "The Twelve Most Beautiful Bookstores in the World" by the British newspaper The Guardian. 20 15 In August, CNN selected 17 as "the coolest bookstore in the world", and pioneer bookstore was among them. [3] 2065438+In March 2006, National Geographic selected the top ten bookstores in the world, and pioneer bookstore was selected as the only bookstore in Asia.

Wutaishan Head Office, transformed from pioneer bookstore underground garage, has a unique landscape, with a second-hand bookstore area, a creative product exhibition hall, a pioneer art cafe and a salon activity area. As of May 20 17, there were 12 branches all over Jiangsu, Zhejiang and Anhui provinces.