1996, Li Guoqing and Yu Yu met and got married in new york, and the story of Dangdang began. From the beginning of their relationship, they often think together and talk about the fundamental difference between Amazon's business model and traditional trade means. Later, the couple often discussed what is the most critical link in making money in the book industry. Li Guoqing, who has many years of experience in book publishing and operation, said that this must be a direct contact between publishers and readers. So they went to venture capitalists together and persuaded IDG to invest with LCHG (Luxembourg Cambridge Group, which owns the largest publishing group in Europe). The goal is to rely on the operation mode and mature management experience of the modern book market in developed countries, and combine the most advanced computer technology and network technology in the world today, so as to promote the "bibliography" informatization and the portal construction of "online bookstore" in China book market and become the largest book in China.

In this way, from the most basic work to the construction of the online bookstore building, they echo each other from afar, giving full play to their strengths and complementing each other's advantages. Now they are all in the company, and Li Guoqing is responsible for marketing, technology, editing and operation; Yu Yu is responsible for finance and human resources, as well as strategic development and other strategic alliances on the Internet. After three years of hard work, Dangdang now manages 200,000 kinds of books, 1 1,000 kinds of audio-visual products, game software and other commodities published by more than 500 publishing houses across the country. The variety of books covers 90% of the books sold in China, with more than 65,438+000 employees, and the monthly sales growth rate reaches 30%. Customers spread all over China's provinces, municipalities and autonomous regions, as well as more than 50 countries and regions such as Hongkong, Macau, Taiwan Province, the United States, Canada and Southeast Asia, and stand out among many e-commerce websites. In Li Guoqing's words, they are "doing their best".