The big data artificial intelligence algorithm push has its own advantages, which can efficiently analyze and push content in the era of big data. The "information cocoon room" describes that netizens choose the information they are interested in according to their personal preferences, while ignoring or even excluding other contents, thus forming an "information cocoon room" for a long time.

However, it should be noted that today's artificial intelligence algorithms still cannot judge the value of data, so the repeated push of homogenized content strengthens the "information cocoon room" effect. Algorithm push technology enhances the "information cocoon room" effect, but also brings a series of negative effects.