1, the industry situation is dominant. At present, e-commerce has entered the stage of fierce competition and will soon enter the stage of shuffling. Dangdang's health is still good, at least at present, it can gain a foothold in such fierce competition;

2, the company's organizational structure and business direction, Dangdang is driven by the business department, the advantage is that the individual combat capability is remarkable, the overall combat capability is slightly inferior, and public relations can not show the big picture; Business direction, towards big department stores, focusing on priority categories, slow and steady, the advantage is that it can develop steadily, and there will be no situation of playing with yourself. JD.COM is hanging on this point; Disadvantages are also obvious, because in the internet industry, it is easy to miss the opportunity of explosive growth of the industry;

3. The expansion of business scope is actually a process of category expansion. Obviously, this year's goal is to "bring in, go out" and introduce Belle, Brewmaster and Gome. , and settled in Tmall and Tencent;

4. Simply mentioning the president's understanding determines the development direction, development prospects and cultural genes of an enterprise. It is the rumored ceo Li Dazui. In short, he is a man with temperament, good personality, good government relations and good retail experience. However, it seems that there is a lack of internet genes, and the estimation of the pattern boundary needs to be improved.

The above text is for reference only. Please advise if you have different opinions. . .